Experience

• 

  RSM US LLP

  • Baltimore, Maryland

  • Marketing Manager

    • Aug 2019 - Present
    • Baltimore, Maryland

    Lead the design, creation, and delivery of marketing programs to drive sales revenue. Strengthen brand awareness through multiple channels, including social media, vendor partner events, website, email campaigns, service education, ads, and webinars. Collaborate with cross-functional partners to develop and deliver case studies, video testimonials, sales collateral, thought leadership articles/content. Track performance metrics of marketing initiatives and implement changes to improve business results. Manage design team at Zest Social Media Solutions via liaising with Account Manager. • Led the redesign of the company website and created all supporting content to effectively target ideal demographic. Experienced a 31% increase in users and sessions. • Manage all company social media accounts and profiles to enhance the organization's brand and educate prospects and clients on the value of services. Achieved a 142% increase in LinkedIn followers.• Partner with and manage performance of third-party vendors for design and execution of advertising campaigns, brand graphics/materials, and trade show exhibitions. • Plan, brief and train staff, create content/materials, and execute follow-up activities for conferences, industry events and company-sponsored webinars, as well as various internal events such as the annual company meeting and community outreach events.Noteworthy accomplishments in 2022-2023:• Strategically utilized LinkedIn ads and social media to support the business objectives of Payroll Services resulting in significant revenue growth and a stronger prospect pipeline. • Coordinated, designed, supported SME content creation of and hosted multiple client/prospect webinars. Experienced an 89% increase in attendance and 100% satisfaction rate via attendee survey.• Developed and executed strategic plans to generate leads, resulting in a 40% year-over-year increase.• Led efforts driving a 126% increase in marketing-generated revenue.

• 

  Author

  • Baltimore, Maryland Area

  • Indie Author

    • 2015 - Present
    • Baltimore, Maryland Area

• 

  The Wealth Maximization Group

  • Maryland, United States

  • New Business Account Manager

    • Feb 2018 - Aug 2019
    • Maryland, United States

    • Researched annuities to market to prospects, targeted clients to generate new annuity account leads, organized client sales meetings, calculated net and liquid worth, spearheaded client communications. • Supported 150% increase in broker’s annuity portfolio.

• 

  Towson University

  • Maryland, United States

  • Marketing Coordinator

    • Feb 2017 - Feb 2018
    • Maryland, United States

    • Created content and web navigation design for website overhaul, managed mass mailings, performed outreach to clients regarding new programs, increased advertising to reach a wider target audience. • Improved communication to client base and supported a 65% increase in client satisfaction.

• 

  NEWS-Line Publishing

  • From Home

  • Freelance Writer

    • Nov 2007 - Jul 2009
    • From Home

    Interviewed professionals in the healthcare industry and wrote feature articles highlighting their careers.

• 

  Abilities Network

  • Maryland, United States

  • Development Manager

    • May 2001 - Jun 2003
    • Maryland, United States

    • Single-handedly launched a new fundraising initiative that included writing and delivering presentations to educate potential donors about those living with disabilities. • Profiled individuals served by Abilities Network to raise awareness. • Wrote speeches for fundraising events, produced videos, planned and executed fundraising events. Developed personal relationships with board members, donors, and other stakeholders to drive fundraising efforts.

• 

  Charitableway.com

  • San Carlos, California, United States

  • Corporate Sales Manager

    • Aug 2000 - Apr 2001
    • San Carlos, California, United States

    Sold technology that enabled corporate and employee philanthropy in the 21st century. • Researched and evaluated prospects to generate leads from Fortune 1000 list of major corporations. • Built relationships with decision-makers, corporate relations and IT staff at Fortune 1000 corporations and United Way organizations.• Exhibited product at trade shows to generate leads.• Generated and delivered powerful sales presentations, building strong case for corporate need of Charitableway product and services.• Made high-level sales presentations to 33 qualified leads in 4 months.• Researched, learned and kept pace with technology evolution and capability of cutting edge product and services. Translated and communicated customer feedback to product manager and engineers.• Created strong relationships with local United Ways that support the employee giving programs of potential clients.• Planned and followed demanding travel schedule, working from home office when not traveling.

• 

  United Way of Central Maryland

  • Maryland, United States

  • Senior Account & Direct Marketing Manager

    • Aug 1998 - Aug 2000
    • Maryland, United States

    • Enhanced relationships with 130 Account Managers via a strategic sales campaign. • Managed six executive level volunteers in recruiting new business; including training, tracking, leading CEO sales visits. • Managed three administrative professionals.• Managed two elite accounts worth $1.2 million.• Raised a total of $2.9 million in donations.• Developed and implemented communications plan to enhance account campaign manager knowledge, interest and performance.• Managed direct mail program. Researched, planned, designed and orchestrated mailings to current donors, acquisition lists and corporate supporters. Restructured and managed maintenance of direct mail donor database, raising $461,000 for annual campaign. Awarded Second Place Direct Mail Package in 2000 National United Way Communications Contest.