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Aigerim Matamarova is a seasoned digital marketing professional with expertise in marketing communications, contextual advertising, and social media marketing. She has worked as a Product Manager in Fintech companies, including Fingular and VEON, and has experience in product development, digital strategy planning, and Go-to-Market strategies. Matamarova holds a Bachelor of Economics degree from Bishkek Academy of Finance and Economics and an Erasmus Mundus MARCO XXI Certificate from International School of Law and Management.

Credentials

  • Введение в UX-исследования
    USABILITYLAB LLC
    Mar, 2023
    - Apr, 2026

Experience

  • Fingular
    • Singapore
    • Product Manager (Fintech)
      • Oct 2023 - Present
      • Singapore

      Developing payment stream in a Fintech company across the Southeast Asia

  • VEON
    • Tashkent, Tashkent, Uzbekistan
    • Product Owner (Fintech)
      • Nov 2022 - Jun 2023
      • Tashkent, Tashkent, Uzbekistan

    • Ukraine
    • Mobile Gaming Apps
    • 1 - 100 Employee
    • Product Manager | Game designer
      • Sep 2021 - Sep 2022

      Main achievement: 100% game designed product for Soft Launch.Experience: managing team working on game core, writing technical documentation for features, game economy calculations.

    • Head of Analytics and Monetization
      • Nov 2020 - Sep 2021

      Main achievement: developed analytical & monetization base from scratch.Experience: building architecture of data management, data visualization, monetization features developed, business cases calculations.

    • Netherlands
    • Telecommunications
    • 700 & Above Employee
    • Head of Customer Value Management, Beeline Kyrgyzstan
      • Nov 2018 - Dec 2020

      Main achievement: transformation of traditional approach within team, constant CusDevs, A/B tests, digital as a new channelExperience: focus team on deep understanding of our customers, analysis their habits and behavior and creating value (tariffs, internet packages, notifications etc.), process transformation, new tools and channels.

    • Product Owner | Fintech, Beeline Kyrgyzstan
      • Feb 2018 - Nov 2018

      Main achievement: #1 in Finance category, #1 Mobile e-wallet in Kyrgyzstan (by active users), top-10 app in Kyrgyzstan. Experience: delivering the strategic directions of product development for my team consisting of developers, UX/UI designers, CUSdevs, Go-to-market, analysis

    • Senior Expert of Digital Marketing, Beeline Kyrgyzstan
      • Sep 2017 - Feb 2018

      Main achievement: leading website development (monthly visitors hasincreased in multiplies) and online TVoD platform promotion (became top-20 both within local and global applications), in-house local apps were at top-3 in Entertainment, top -10 in Travel categories.Experience: digital strategy planning, mediaplanning, Go-to-Market strategies, digital campaigns launching, web analysis, collaboration with designers, developers, project managers.

    • Lead Specialist of Digital Marketing, Beeline Kyrgyzstan
      • Jul 2016 - Aug 2017

      Main achievement: optimized ad costs by 80%, successful launch of new digital products (top - 10 in local app markets).Experience: digital strategy planning, mediaplanning, Go-to-Market strategies, digital campaigns launching, web analysis

    • Digital Marketing Manager
      • Feb 2015 - Jun 2017
      • Moscow, Russia

      Main achievement: new digital ecosystem was built in company, business processes are leaned, created channels' share is 15% monthly of new customers baseExperience: new digital product development (web service for Central Asian migrants in Russia), lead management, Go-to-Market strategies, digital campaigns launching, new digital BPM in traditional finance company, web analysis, SEO, SMM.

  • TechFarm
    • Бишкек, Киргизия
    • Digital Marketing Manager | Project Lead
      • Aug 2013 - Jan 2015
      • Бишкек, Киргизия

      Main achievement: successful launch of new local digital (top - 20 in local website ranking)Experience: new digital products development, Go-to-Market strategies, digital campaigns launching, BPM & project management, contextual advertising, SEO, SMM, web analytics, sales funnels etc. Besides that, I was running my own project.

Education

  • 2012 - 2013
    International School of Law and Management, Vilnius (Lithuania)
    Erasmus Mundus MARCO XXI Certificate, Bussiness Administration
  • 2010 - 2013
    Bishkek Academy of Finance and Economics, Bishkek (Kyrgyzstan)
    Bachelor of Economics, Finance

Suggested Services

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Industry Focus. “Financial Services”

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