Experience

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  Glimpse Digital Agency

  • United Arab Emirates
  • Advertising Services
  • 1 - 100 Employee

  • Head of Arabic copywriting & Senior Social Media Executive

    • Jan 2022 - Present

    ▪ Interpret creative briefs to develop and produce creative concepts through execution on assigned brands.▪ Research and understand the client's needs and target audiences, through online searches, reviews of existing research, interviews with subject matter experts, and in-person meetings▪ Write original copy and edit content for a range of corporate marketing and communications materials.▪ Collaborate with a team of account managers and creative staff from concept development to delivery of final product.▪ Present copy concepts and final deliverables to internal team, and to client representative as needed, and participate in client pitches on occasion.▪ Revise copy based on internal and client feedback/direction.▪ Successfully created engaging and on-trend content for campaigns, ads, websites, and social media platforms.▪ Took the lead on community management of social media accounts including publishing, monitoring, and engaging with the community.▪ Created social media audits to analyze brand presence and assisted with brand strategy development.▪ Monitored and developed reports on competitor activity within social media platforms.▪ Created and updated reports to analyze campaigns.

  • Arabic Editor & Copywriter

    • Oct 2021 - Jan 2022

    ▪ Successfully created engaging and on-trend content for campaigns, ads, websites, and social media platforms.

• 

  Quill Communications FZ-LLC

  • United Arab Emirates
  • Advertising Services
  • 1 - 100 Employee

  • Social Media Executive

    • Jun 2020 - Oct 2021

    ▪ Successfully created engaging and on-trend content for campaigns, ads, websites, and social media platforms.▪ Took the lead on community management of social media accounts including publishing, monitoring, and engaging with the community.▪ Created social media audits to analyze brand presence and assisted with brand strategy development.▪ Monitored and developed reports on competitor activity within social media platforms.▪ Created and updated reports to analyze campaigns.▪ Responsible for continuous PR support and content development for clients both retainer and project.▪ Liaised and disseminated releases of official corporate communications in the media for respective clients.▪ Maintaining Media relations and engagement across GCC.▪ Planned & executed press conferences (Emirates Mars Mission, Announcement of the first female astronaut, etc)

  • Content Writer

    • Dec 2019 - Oct 2021

    ▪ Drafted PRLs in Arabic from scratch as well as edited and translated English releases.

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  El-Shorouk Newspaper

  • Giza, Al Jizah, Egypt

  • News Editor

    • Jul 2018 - Oct 2019
    • Giza, Al Jizah, Egypt

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  MehwartvChannel

  • Advertising Services
  • 100 - 200 Employee

  • Assistant News Producer

    • Jul 2018 - Jul 2019

  • Assistant News Producer

    • Sep 2015 - Jul 2018

    As an Assistant Producer, I contributed to the "90 minute program", where I suggested topics for the upcoming episodes then proceeded in writing them. As an intern, I arranged interviews, to finally select the most appropriate candidate from the Guest List, calling the guest and ensuring approval and availability, and discussing the story angles with them. I have spent every summer as an intern at Mehwar TV as a recommended candidate by my professors, which led me to acquire a full time role at the channel.

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  Freelancer

  • Egypt

  • Video Journalist

    • May 2011 - Feb 2015
    • Egypt