Experience

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  Roaa Tech

  • Saudi Arabia

  • Head of Marketing | Digital Strategist | Driving Business Growth through Data-Driven Marketing

    • Feb 2022 - Present
    • Saudi Arabia

    🚀 Transformed Marketing for Remarkable Growth*Leading a dynamic team of +7 individuals in the innovative marketing department.🎯 Orchestrated the launch of pioneering B2B SaaS products and software services in the UAE and Egypt markets, overseeing a diverse team of 8 people and successfully establishing a foothold in MENA regions.🎯 Initiated and developed a robust digital presence from the ground up, encompassing the creation of a user-friendly website, engaging blogs, and a cohesive social media strategy. Achieved seamless content synergy across platforms to enhance brand visibility and audience engagement.🎯 Spearheaded the development of brand identity and digital presence for 6 products. Notably, three of these products were successfully launched in 2022, contributing to the company's market expansion.🎯 Successfully navigated marketing initiatives across diverse governmental projects, showcasing adaptability and strategic prowess in aligning campaigns with unique regulatory landscapes.🎯 Boosted a highly effective organic marketing strategy, catapulting digital visibility by an extraordinary 124% in under 6 months.

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  RDI

  • Head of Marketing

    • Sep 2021 - Dec 2023

    🚀 Transformational Leadership in AI & ML Marketing at RDI🌟 Led the comprehensive marketing strategy for AI & ML products at RDI, redefining the company's strategic direction with visionary approaches.💡 Pioneered the establishment of a groundbreaking FinTech spin-off, dedicated to realizing the "Digital Identification for Financial Inclusion" vision by 2030, driving the digitization of expansive FinTech services.🎯 Strategically orchestrated a highly tactical Demand Generation initiative, resulting in the successful acquisition of tier 1 clientele across the Telco, FinTech, and banking sectors. This encompassed multifaceted tactics such as website optimization, SEO, Digital media, social media, email marketing, and targeted campaigns, generating a stream of qualified inbound leads to empower the sales team in closing high-value deals.⏱ Swiftly cultivated a robust pool of Marketing Qualified Leads (MQLs) within an impressive span of just 55 days, effectively initiating the development of a dynamic sales pipeline with new logo prospects.

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  Converted.in

  • MENA Region

  • Director of Marketing

    • Jan 2019 - Sep 2020
    • MENA Region

    • Initiated and navigated the marketing efforts from inception in a startup environment, catalyzing the transformation from PinOffer to Converted.in, and laying the groundwork for its strategic marketing direction and brand identity.• Orchestrated the successful rebranding from PinOffer to Converted.in, enhancing brand recognition and market positioning.• Devised and implemented the inaugural marketing strategy focused on customer acquisition across the MENA region• Executed comprehensive marketing campaigns, driving heightened brand visibility and market penetration.• Facilitated scalable and personalized campaigns, customer conversion, and substantial revenue growth.

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  Ingram Micro

  • Saudi Arabia

  • Regional Marketing Manager, Field and Channel Partners

    • 2016 - 2018
    • Saudi Arabia

    I worked with the Director of Marketing, Business Unit Manager, and Channel Partners to develop and execute all aspects of the marketing programs focusing on creating demand and retention for Ingram Micro’s products and services from both existing customers and prospects in the region.#Key Achievement# (1) VAD "Value Added Distributor" award(2) HPE best distributor award(3) Cisco growth distributor award(4) Ingram Micro new office launch(5) Social Medial launch and management.• Managed over 40+ technology products with strategic marketing planning, budgeting, and execution.

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  SSBS - Qlik Business Analytics Distributor

  • Saudi Arabia

  • Marketing Manager

    • Jan 2013 - Feb 2016
    • Saudi Arabia

    • Directed, coordinated, and led the annual product marketing tactics to promote products and services. • Take account of all marketing and promotional activities like corporate marketing events, channel marketing, digital media marketing campaigns, website development, social media marketing, branded content publishing and distribution, PR, and Press management.• Handled logistics for more than 20 marketing campaigns, product launches, partner events, and strategic partnerships in 2015.• Collaborated with designers and the editorial team on marketing materials.• Identified value propositions and key messages for all of the company’s marketing distribution campaigns.• Targeted both offline and online consumers by designing a multi-pronged and comprehensive marketing strategy for partners and alliances.• Produced ad hoc reports and documents for senior team members.• Coordinated with internal business divisions, agency partners, and local vendors to guarantee on-time, cost-effective delivery of all marketing communications materials.• Worked within budget parameters to develop and implement marketing strategies by analyzing key data and consumer demographics, increasing customer revenue by 50% over 1 year time.• Communicated marketing teams' plans and accomplishments to verify alignment with senior management objectives.

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  ILS - Information and Logistics Services

  • Saudi Arabia

  • Marketing Manager

    • Jan 2009 - Dec 2012
    • Saudi Arabia

    • Increased customer leads by 33% through development of targeted advertisements and direct response program.• Generated a 110% attendance rate for the executive seminar series for a SAP BI event lead generation program.• Managed $100K marketing budget and associated market P&L to develop and execute marketing strategies, budgets, and sales plans for [Industry] business segments.• Increased website traffic by an average of 40% each month using cutting-edge inbound marketing techniques.• Directed the hiring, training and performance evaluations for marketing and sales staff and supervised their daily activities.• Oversaw the department-wide transition into the use of CRM and BI in order to consolidate and modernize the sales team’s work output.• Led account management, strategy, targeting and campaign development for large Fortune 300 clients.• Planned and launched innovative, creative and effective communications campaigns, such as COD (Call out Day) which resulted in 20% sales increase QoQ• Boosted conversion rates by 32% through innovative customer relationship building and landing page optimization.• Created high-quality marketing strategy documentation, including product marketing briefs, FAQs and objection handling documents.