Experience

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  Fashion International Group (FIG)

  • Cairo, Egypt

  • Brand Manager and Sales Operation Manager

    • Mar 2021 - Present
    • Cairo, Egypt

    - Manage all store operations, optimist sales and profits, control relevant store costs, and support and implement Merchandise, Marketing & other in-store initiatives- Operations Look at prospective sites and evaluate new sites- Prepare and participate in the preparation of sales budgets and ensure sales and profitability are in line with market budgets.- Understand market dynamics (demographics, consumer behavior, market understanding, etc.).- Analyzing data and making decisions about pricing and promotions in response to customer feedback- Auditing inventory levels and ordering new stock as necessary to meet demand- Prepare and control the store’s budget aiming for minimum expenditure and efficiency- Developing and implementing marketing plans to promote products and boost sales- Monitor and appraise the performance of retail staff in coordination with store manager- Set KPIs for direct reports and conduct performance appraisals- Coach Store Managers to use commercial information effectively and Control costs within budgetary guidelines- Determining the criteria for selecting appropriate branch managers and conducting job interviews for managers and assistants- Ensure excellent customer service through the implementation of the brand/company- Manages a team of marketing people working on brand initiatives- Monitors market trends, research consumer markets and competitors’ activities- Measures and report performance of all marketing campaigns, and assess ROI and KPIs- Budgets planner for (buying budget) .- Responsible for developing brand strategies- Promoting brand growth and expansion- Using a variety of data to drive volume and profitability- Responsible of developing the brands’ short, medium, and long term strategy and executing marketing plans

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  Al-Futtaim

  • Saudi Arabia

  • Area Sales Manager

    • Jun 2013 - Jul 2020
    • Saudi Arabia

    I was responsible about new franchise opening for sports in KSA (Intersport)Develop and train the sales team to meet the company profile and the customer needs.- Work closely with Head of Operation and GM to keep the business updated in term of the Brand guidelines, stocks and sales KPIs.- Work with the Logistic team to secure the stock flow and put the logistic action plans to be matching with the sales goals & commercial calendar.- Monitor the local market, Competitors and set the SWOT reports to keep the Brand as the leaders in the local market.- Analyze the mystery shopper reports, train and motivate the store team to improve their (Up selling, Add On sales, Product knowledge, Customer service and brands awareness).- Ensuring that brand integrity is maintained throughout the high standards of customer service are achieved at all times- Ensuring that we have a positive and supportive work environment and the staff are suitably recruited, trained and motivated to perform their jobs effectively- Ensuring the proper stock control through liaising with the Buying department in order to meet the demands and requirements of the business and customers- Keeping up-to-date with changes in the sportswear and fashion retail industry, by visiting competitors in local market and reviewing trade magazines/ periodicals, in order to be able to recommend and contribute to the planning of the business and store’s objectives- Maintaining the display to a high standard and ensuring that all promotions are fully supported- Through weekly / monthly / quarterly meetings with the management team, reviewing the results and making decision on corrective action- Cultivating a proactive partnership with local authorities such as Government, Health Authorities & Labor/Immigration Departments, and developing a strong working relationship with Mall Management and external marketing teams- Hiring / Interviews

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  Kamal Osman Jamjoom

  • Saudi Arabia

  • Area Sales Manager

    • Aug 2007 - May 2013
    • Saudi Arabia

    Kamal Osman Jamjoom is one of the biggest retailers Company in the Gulf countries for luxury brands -I am responsible to lead the sales team in the western province to achieve the sales target within the company theme and strategy.-Monitor the sales KPI’s and (Analyze P&L reports) control costs and expenses to make sure that we are on the right track.-Make a plan for display and the merchandising plan to reflect our strong name and brands in a professional way.-Communicate the suppliers to get all updates about the brands and products.- Make sure that we provide our products and services to the customers in a professional way.- Train and update my team to keep them on the right track in all relevant lines (products knowledge, brands, competitors and local market, customers and living situations).-Communicate the management team in order to update them about the customer needs, sales, market, competitors, and team by the proper reports and provide the proper recommendations.

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  RadioShack

  • Egypt

  • Senior Sales Representative

    • Sep 2005 - Jul 2007
    • Egypt

    - Deal with customers to sell our CO. products- Doing my best to achieve monthly target- Report to store manager about stock status and customers’ needs- Read all the information about store items to be aware with all information and future .- Check daily store KPI- Develop and implement the store SOP