Experience

• 

  Alghanim Industries

  • Kuwait
  • Retail
  • 700 & Above Employee

  • Senior Digital & CRM Manager

    • Jun 2021 - Present

    - Build, plan and implement the overall digital marketing strategy- Prepare and manage the digital marketing budget- Track SEO and Google Analytics data and make complex analysis - Implement best in-class social media practices.- Ensure the CRM system provides an effective sales funnel- Track marketing metrics and trends, like conversion rates and web analytics to maximize lead to sales conversion- Monitor relationships with existing customers through CRM systems- Review and select CRM software that meets the needs of our company.- Conduct market research to follow trends and competition

  • Manager – Digital Marketing Team

    • Apr 2017 - Present

    - Setting team KPI’s and job responsibilities, as well as long-term goals and objectives.- Plan and execute all Web, SEO/SEM, Marketing Database, Email, Social Media, and Display advertising campaigns.- Increase incoming web leads and conversion rates to support the sales teams. - Integrate social media platforms with customer relationship management (CRM) systems to improve the quality of customer engagement.- Implement best in-class social media practices.- Communicate with our President and Vice President about digital marketing goals and results.

  • Assistant Manager – Digital Marketing Team

    • Apr 2015 - Mar 2017

    - Developing and managing digital marketing campaigns for all of the Alghanim Automotive brands. (Chevrolet Alghanim, Cadillac Alghanim, Bumper to Bumper, KromOzoneInc).- Managing a total of six websites including Chevrolet, Cadillac, and AlghanimAuto Group Pages.- Measure and report performance of all digital marketing campaigns and sentiment analysis to stakeholders on a monthly basis. - Devising strategies to drive online traffic to the company website.- Generated multiple ideas for video campaigns, and also provided scripts and storyboards to the production team.- Tracking conversion rates and making improvements to the website.- Overseeing the social media strategy for multiple accounts.- Capturing data metrics for our social media channels and competition and monitoring them. - Creating “Ambassador programs” for local influencers to represent our brand. - Introducing and executing Social CRM to multiple Alghanim Automotive brands. - Monitor trends in Social Media tools, applications, channels, design and strategy.- Coordinate in-house creation and execution of design and presentation for the various artwork and advertising material.

  • Social Media Manager

    • Sep 2014 - Mar 2015

    - Run all social media campaigns and day-to-day activities. - In charge of creating interesting and engaging content to grow the fan base and engagement rate of the page. - Coordinating with stakeholders across the company to ensure all campaigns are run effectively and all the goals set forth are met. - Regularly feed back insights gained from social media monitoring into the marketing teams, to help them evolve their strategies in a timely fashion. - Maintain the brands online reputation and reply to negative criticism accordingly. - Coordinate in-house creation and execution of design and presentation for the various artwork and advertising material.

• 

  M.H. Alshaya Co. (Alshaya)

  • PR & Social Media Executive

    • Jun 2013 - Sep 2014

    - Manage PR Events for the brands. - Researching, writing and distributing press releases to targeted media. - Manage the brands social media accounts. - Coordinate in-house creation and execution of design and presentation for the various artwork and advertising material. - In charge of creating interesting and engaging content to grow the fan base and engagement rate of the page. - Monitor social media campaigns and report the insights back to the team.

  • Marketing Coordinator

    • Jun 2012 - May 2013

    • Liaise with marketing agencies on day to day basis.• Manage and control the marketing calendar.• Act as the "Conscience" of the regional marketing group.• Coordinate in-house creation and execution of design and presentation for the various artwork and advertising material.• Maintain & manage brand Social Media accounts. • Handle All PR Events.

• 

  Kuwaiti National Petroleum Company (KNPC)

  • Internship

    • Jan 2012 - May 2012

    • Member of external PR Team.• Organized PR events for the company.• Public speaker for KNPC award ceremony.

• 

  Kuwaiti Architectural Consultants (KAC)

  • Trainee

    • May 2005 - Jun 2005

    • Monitored daily invoices.• Maintain public relations and company image. • Exhibited positive leadership attitude, which boosted morale of fellow co-workers.