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Experience

  • GreenWend Energy
    • Peshawar District, Khyber Pakhtunkhwa, Pakistan
    • Digital Marketing Manager
      • Dec 2021 - Apr 2024
      • Peshawar District, Khyber Pakhtunkhwa, Pakistan

      • Plan and execute all digital marketing, includingSEO/SEM, marketing database, email, social media andORM campaigns.• Design, build and maintain social media presence.• Measure and report performance of all digital marketingcampaigns, and assess against goals (ROI and KPIs)• Identify trends and insights, and optimize spend andperformance based on the insights.• Brainstorm new and creative growth strategies.• Plan, execute, and measure experiments and conversiontests.• Collaborate with internal teams to create landing pagesand optimize user experience.• Utilize strong analytical ability to evaluate end-to-endcustomer experience across multiple channels andcustomer touch points.• Instrument conversion points and optimize user funnels•Collaborate with agencies and other vendor partners

  • National Center of Artificial Intelligence- NCAI Sectt, Pakistan
    • Peshawar District, Khyber Pakhtunkhwa, Pakistan
    • Machine Learning Engineer
      • Mar 2020 - Jun 2021
      • Peshawar District, Khyber Pakhtunkhwa, Pakistan

      •Development and training of deep learning models for segmentation and classification of biomedical images.•Optimized the Convolutional Neural Network models built for biomedical image classification to run efficiently on Tensor Processing Units.•Did proofreading and editing of research paper drafts and product marketing documentation.•Helped the team in research and preparing course material for training students on the latest AI technologies.

  • Noor International
    • Islamabad/Rawalpindi
    • Biomedical Engineer
      • Mar 2019 - Jul 2019
      • Islamabad/Rawalpindi

      •Liaison with the head office regarding all the service activities in the branch office.•Supervised scheduled preventive maintenance of the company's install base of biomedical equipment in different hospitals of Rawalpindi/Islamabad region.•Supervised installations of ventilators, anesthesia machines, patient monitors, OT lights e.t.c in major hospitals.•Did demonstrations and provided training to doctors and other hospital staff on newly installed equipment.•Provided emergency and overnight rectification and repair services of critical healthcare equipment.

    • Research Assistant
      • Feb 2017 - Feb 2019
      • Islamabad, Islāmābād, Pakistan

      •Designed and developed electronic circuits for "Electrophysiological Signals Acquisition System" (Electromyography, Pulse Oximetry, Heart Rate, Galvanic Skin Response).•Designed electronic circuitry for "Ankle Joint Rehabilitation Device".•Developed a grating system for wavelength measurement of LEDs for Neonatal Hyperbilirubinemia Phototherapy Device.•Designed and developed PCB boards for Neonatal Hyperbilirubinemia Phototherapy Device and Electrosurgical Pencil.•Helped in the hardware design of the data acquisition system for "Lower Limb Prosthesis".•Wrote software for the control system of "Spinal Chord Rehabilitation Device".•Wrote software for the control system of "Ankle Joint Rehabilitation Device".

    • Undergraduate Student Researcher
      • Sep 2014 - Dec 2015

      •Designed electronic circuits for Telemetry Transmitter Unit (onboard satellite )•Designed electronic circuits for Ground Station Transmit Antenna Unit•Verified the designs through circuit simulation tools.•Designs were approved by SUPARCO.

Education

  • 2016 - 2018
    National University of Sciences and Technology (NUST)
    Master of Science - MS, Biomedical/Medical Engineering
  • 2012 - 2016
    University of Engineering & Technology, Peshawar.
    Bachelor of Engineering (B.E.), Electrical, Electronics and Communications Engineering

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