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Bio

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Adriane Ayling is a seasoned marketing and communications professional with a Master's degree in Advertising from Boston University. She has over 20 years of experience in brand development, digital communications, and public relations, with a strong background in social media, content creation, and campaign management. She has held senior leadership roles at Boston University Questrom School of Business and Boston College Lynch School of Education and Human Development.

Credentials

  • Choose to Manage
    Boston University
  • Google Adwords
    Google
  • Google Analytics
    Google

Experience

    • Director, Brand Execution and Digital Communications
      • Feb 2022 - Present
    • Director, Marketing & Communications
      • Apr 2021 - Feb 2022
    • Associate Director, Brand & Creative
      • Apr 2010 - Apr 2021
      • Boston

      • Provide strategic oversight of the BU Questrom brand and marketing strategy, including content marketing, social media, web, creative, public relations, and advertising.• Develop and disseminate content to boost brand reputation and connect with key stakeholders through earned media and owned m...

  • Peter Arnold Associates
    • Greater Boston Area
    • Vice President, Public Relations
      • Dec 2006 - May 2010
      • Greater Boston Area

      • Researched and targeted untapped markets, proactively cultivated new media contacts, and tracked current events to develop story opportunities for clients in higher education, market research, and retail.• Wrote, developed, and produced press kits, press releases, and marketing material. Secure...

  • TechTarget
    • Greater Boston Area
    • Assistant Site Editor
      • Dec 2005 - Dec 2006
      • Greater Boston Area

      • Edited content marketing pieces with an emphasis on keyword optimization.• Managed relationships with contributing industry experts, updated website, and coordinated weekly email marketing campaigns.

    • Freelance Writer & Photographer
      • May 2004 - Dec 2006
      • Greater Boston Area

      • Contributed articles and photography to regional publications including Offshore Magazine, Weekly Dig, and The Advocate Newspapers

  • The Newman School
    • Boston, Massachusetts, United States
    • Course Instructor
      • Jan 2005 - Jun 2005
      • Boston, Massachusetts, United States

      • Taught high school Journalism elective and two sections of ESL.

Education

  • Boston University
  • Boston University

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Advertising and Marketing”

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