Experience

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  WapCar AutoFun

  • Malaysia
  • Technology, Information and Media
  • 1 - 100 Employee

  • Group Head, Video Media Operations

    • Apr 2023 - Present

    In my expanded role, I:- Drive strategic ecosystem synergies for the CARSOME Group ecosystem for group wide profitability (leads gen, branding, awareness)- Head the video content operations in MY with 3M+ monthly views across social channels, positioned as the main revenue driver for WapCar business unit- Drive content strategy for Carlist.my vibrancy metrics, with YoY growth in viewership, avg. view time & impressions- Led the video operations to contribute 80% of WapCar; 40% of Carlist.my annual revenue (2023)

  • Editor

    • Aug 2019 - Apr 2023

    - Built WapCar.my YouTube channel from ground zero (with 52k+ subs)- Pivoted and positioned WapCar.my TikTok channels to a trusted voice in automotive content space (cumulative followers of 500k in MY, 2M in TH, 300k in ID)- Led the regional TikTok operations team to achieve 100M+ monthly cumulative views on TikTok across ID, TH & MY in 2022

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  Big Buzz Media Sdn Bhd

  • Malaysia
  • Motor Vehicle Manufacturing
  • 1 - 100 Employee

  • Producer

    • Oct 2018 - Aug 2019

    • Responsibilities include facilitating projects such as video or event production from start to end• Supervising the progress of projects from production to post-production

  • Writer

    • Sep 2017 - Aug 2019

    • Cover the latest and most relevant automotive news in Malaysia• Provide readers with structured and unbiased reviews of automobiles• Create detailed pictorial galleries for automobiles• Manage AutoBuzz.my (@autobuzzmy) social media accounts• Attend local and international press drives• Host English and Mandarin videos on AutoBuzz.my YouTube Channel (over 2.2 million views)Previous work can be found at http://autobuzz.my/author/adrianchia

  • Junior Writer

    • Aug 2016 - Aug 2017

    • Cover the latest and most relevant automotive news for Malaysia-based readers• Provide readers with structured and unbiased reviews of automobiles• Create detailed pictorial gallery for automobilesPrevious work can be found at http://autobuzz.my/author/adrianchia

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  Sunago Education

  • Malaysia
  • Education
  • 1 - 100 Employee

  • Business Development Executive

    • Mar 2016 - Jul 2016

    4 month contract as a part-time here while completing my Bachelors Degree in the meantime. Main responsibilities:1) Spearhead research team for marketing department2) Assist management team to implement systems to improve inter departmental communication3) Put together strategic pricing models for different types of clients4) Nurture company's online social media presence

  • Business Development Intern

    • Dec 2015 - Mar 2016

    During my internship here at Sunago Education, I had the privilege to work with the top management of the company. I also had the opportunity to participate in different meetings among different managerial levels in the company. Responsibilities throughout the internship : 1) Developed marketing and promotional materials including Brochures, Website and Sales Kit2) Conducted product feasibility study for upcoming products3) Explored different avenues of revenue

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  ELS Language Centres, Malaysia

  • Kuala Lumpur, Malaysia

  • Business Development Intern

    • Jul 2014 - Aug 2014
    • Kuala Lumpur, Malaysia

    Explored business opportunities for e-Learning technology in the Malaysian education space.