Experience

• 

  Stray Dog Wild Gin

  • United States

  • Founder and CEO

    • Jul 2023 - Present
    • United States

    We invite you to experience gin... untamed.Stray Dog Wild Gin brings you the best of the Mediterranean in a glass. Our gin starts with hand-foraged wild herbs and the best citrus in Greece. Our botanical mix of sage, rosemary, bay leaf, and mastiha, along with orange and lemon, result in a truly savory gin that is bright, herbal, and so exceptionally smooth that it can be savored neat or mixed in your favorite cocktail. Coming from the unspoiled mountains of Greece straight to you.Cheers! Or as we say in Greece, Yia mas!The Stray Dog Wild Gin familyWe donate a portion of sales to animal shelters that provide veterinary care and homes to stray animals, many of which now thrive at their new homes.

• 

  Quintessential Brands LLC

  • Consultant and Advisor

    • Jul 2023 - Present

    Adriana's 15 yrs of beverage business expertise makes her a valuable advisor and resource for brands looking to achieve strategic business growth.Clients:ABCK - Represents brands in the field of luxury wines and spirits, offering them tailor-made Strategic, Creative, Marketing, Communication, Commercial and Brand-building services.Maison Marcel - Successful French wines that capture the essence of the region, with flavors that are perfect for every occasion, from casual gatherings to romantic dates. Inspired by the epic love story of Marcel and Helene.BoozeBiz - Imagine working with a recruiter who knows your industry like you do, has a rolodex filled with sought after top talent and knows recruiting inside and out. Well, this is how we roll at BoozeBiz. CoreBev - The Corebev Group is a multidisciplinary team focused on developing the greatest tasting beverage products by using nothing but the best ingredients, and bringing them to market for you – the discerning consumer.

• 

  Infinium Spirits, Inc.

  • United States
  • Beverage Manufacturing
  • 1 - 100 Employee

  • Regional Marketing

    • Jul 2021 - Jun 2023

    • Spearheaded the development of Regional Marketing planning and tracking tools, ensuring seamless coordination and efficient execution of marketing initiatives.• Orchestrated all marketing activities across the East and Midwestern USA, focusing on top key markets including FL, IL, NY, NJ, PA, NC, OH, GA, MO, MI, and MA, acting as a pivotal liaison between the Brand and Commercial teams.• Collaborated closely with the Brand team to strategize and execute national brand plans, customizing them at state and regional levels for diverse channels including ON PREMISE, Indy OFF, Regional OFF, Chain, Control State, and National Accounts ON/OFF.• Created compelling brand commercial programs, developing engaging materials such as event/activation inspiration, mood boards, consumer insights, and guidelines.• Expertly sourced and managed third-party agencies to support Regional Marketing programs, ensuring seamless execution and delivery of exceptional results.• Managed Media buys for the portfolio with key agencies (Liquor.com, Thirsty, Imbibe and local media).• Managed social media influencer partnerships• Led the development and tracking of ROI for strategic commercial programs, effectively balancing brand awareness and revenue growth objectives.• Successfully managed strategic partnerships and sponsorships, including the impactful NFL Buffalo Bills sponsorship from 2021 to 2024. Multiple teams on the USL league with Corralejo Tequila. • Utilized data platforms, including iDig, IRI, SipSource, and Karma Database, to gather insights for strategic planning and assess ROI.• Provided leadership and mentorship to team members, fostering a collaborative and high-performance culture.• Oversaw the hiring and management of brand specialists for Regional 360 programs, ensuring a skilled and motivated team.Portfolio: Skrewball Whiskey, Templeton Whiskey, Corralejo Tequila, Tears of Llorona Tequila, Zaya Rum, Crystal Head Vodka, Highway Vodka, Perro de San Juan Mezcal.

  • Market Activation

    • Nov 2020 - Jul 2021

• 

  Familia Torres

  • Spain
  • Beverage Manufacturing
  • 700 & Above Employee

  • National Trade Marketing Wine and Spirits

    • Sep 2019 - Nov 2020

    • Leveraged market insights and consumer data analysis to create compelling sales materials that drove fact-based selling strategies.• Orchestrated successful execution of the National Plan by collaborating closely with key stakeholders across departments.• Fostered seamless coordination between Trade Marketing, brand teams, and sales team to ensure cohesive and impactful initiatives.• Demonstrated accountability in overseeing the development of high-quality sales materials and delivering comprehensive reports on program execution.• Streamlined portfolio setup on prominent e-commerce platforms such as Drizly, Wine.com, MiniBar, ReserveBar, Flaviar, Caskers, Saucey, Binny's, BevMax, B21, Urban Wine Club, and more.• Established brand pages on SevenFifty, enhancing brand visibility and facilitating streamlined access for industry professionals.• Formulated and executed tactical media campaigns in collaboration with local agencies, targeting key markets and driving brand recognition.• Managed Media buys for the portfolio with key agencies (Liquor.com, Thirsty, Imbibe and local media).• Managed social media influencer partnershipsPortfolio: Torres Brandy, El Gobernador Pisco, Magdala Orange Liqueur, Mas la Plana (Penedes), Altos Ibericos (Rioja), Celeste (Rueda), Salmos (Priorat), Sangre de Toro, Pazo das Buxas (Rias Baixas), Celeste (Ribera del Duero).

  • National Spirits Sales Manager

    • Jul 2017 - Mar 2020

    • Fostered and nurtured strong relationships with importers, notably Ste. Michelle Wine Estates, collaborating closely with their sales and marketing team to drive exponential sales growth and revenue expansion for the company.• Spearheaded the management of a robust $5M national sales distribution network for Miguel Torres spirits, achieving a remarkable 15%-20% increase in national sales from 2017 to 2019.• Delivered exceptional results in the New York region, growing sales from $250k to over $700k within a two-year timeframe.• Orchestrated seamless coordination of National and Regional Key Account sales, leveraging lucrative opportunities with esteemed clients such as ABC, Total Wine, Cardenas markets, Binny's, Kimpton hotel group, Marriott, BRGuest Hospitality, Landry's, Morton's steakhouse, Think Food Group, Anassa group, Livanos restaurant group, Union sq hospitality group, Limani group, BevMax, Fortina group, Avroko group, Sunday hospitality group, and more.Portfolio: Torres Brandy, El Gobernador Pisco, Magdala Orange Liqueur.

  • National Spirits Portfolio Ambassador

    • Aug 2016 - Jul 2017

    • Cultivated and nurtured strong partnerships with leading cocktail bars and top bartenders nationwide, significantly elevating the company's position in the Drinks International brand report to the number 1 top trending and top-selling brand.• Spearheaded the development, organization, and flawless execution of impactful new product launches in strategic markets, ensuring maximum market penetration and consumer engagement.• Developed and managed the execution of key brand activations at renowned industry trade shows such as Tales of The Cocktail, Bar Convent Brooklyn, Vibe conference, Aspen Food and Wine, Rochester Cocktail Revival, and more, effectively raising brand visibility and generating substantial buzz within the industry.• Provided effective leadership as the manager of a high-performing team of Brand Ambassadors in the FL and NY markets, overseeing client routes, tastings, and events. Implemented a sales CRM platform to streamline data collection and track key successes across the markets.• Acquired and maintained valuable Key Account relationships with both national and regional chains in the On & Off Premise sectors, ensuring sustained business growth and driving sales performance.Portfolio: Torres Brandy, El Gobernador Pisco, Magdala Orange Liqueur.

• 

  ABCK Corp

  • Greater New York City Area

  • NY Area Manager

    • Jul 2015 - Jun 2016
    • Greater New York City Area

    • Excelled in acquiring and effectively managing Key Account relationships in the vibrant New York market, encompassing both On & Off Premise sectors, to drive sales and foster long-term partnerships.• Demonstrated exceptional expertise in executing impactful marketing strategies and orchestrating successful re-launch events for Partida tequila, contributing to heightened brand visibility and market penetration.• Distinguished by conducting comprehensive and informative education sessions for distributors, as well as On and Off Premise accounts, ensuring a deep understanding and appreciation for the brand among key stakeholders.• Innovatively developed engaging and informative brand materials and presentations, delivering compelling educational content that resonated with target audiences and supported sales efforts.• Strategically organized and flawlessly executed trade events, leveraging networking opportunities and industry gatherings to forge valuable connections, generate leads, and drive business growth.Portfolio: Partida Tequila and Lejay Cassis

• 

  Aveníu Brands

  • New York

  • Spanish Portfolio Ambassador

    • Jul 2014 - Jun 2015
    • New York

    • Proactively established and managed Key Account relationships in the dynamic NY/NJ market, spanning both On & Off Premise sectors, resulting in significant sales growth and long-term partnerships.• Spearheaded a series of impactful education sessions, delivering comprehensive product knowledge and brand expertise to distributors, as well as On and Off Premise accounts, empowering them to promote and sell our products.• Developed compelling educational brand materials and presentations, fostering deep understanding and enthusiasm for the brand among key stakeholders, while supporting sales efforts and driving customer engagement.• Demonstrated outstanding organizational skills in planning and executing successful trade events and new product launches, leveraging these opportunities to generate buzz, expand brand reach, and capture market share.• Led the strategic development of the cocktail strategy for Anna de Codorniu cava, conceptualizing and implementing innovative approaches to position the brand as a leader in the cocktail scene, resulting in increased brand visibility and consumer demand.Portfolio: Anna de Codorníu (DO Penedes), Artesa (Napa), Raimat (DO Catalonia), Viña Pomal (DO Rioja), Viña Zaco (DOCa Rioja), Septima (Mendoza), Legaris (DO Ribera del Duero) and Scala Dei (DO Priorat).

• 

  Michelin Star Restaurant Andanada

  • New York

  • Beverage Director

    • Mar 2013 - Jun 2014
    • New York

    • Curated and meticulously crafted seasonal cocktail and wine menus for the esteemed Michelin star restaurant, Andanada, ensuring a captivating and elevated dining experience for patrons.• Distinguished as a brand ambassador for the restaurant, representing its excellence and innovation in national and international cocktail competitions, garnering recognition and accolades for the establishment.• Demonstrated exceptional leadership skills by managing the comprehensive education of the bar and service team, fostering a knowledgeable and skilled workforce. Additionally, oversaw beverage purchasing, implemented efficient inventory control systems, and developed team schedules, optimizing operational efficiency.

• 

  Le Cabrera

  • Madrid Area, Spain

  • Head Bartender

    • Feb 2011 - Oct 2012
    • Madrid Area, Spain

    • Played a key role in the development of enticing seasonal cocktail menus, infusing creativity and expertise to deliver exceptional drink offerings that delighted patrons.• Represented the bar with distinction at esteemed national and international cocktail competitions, showcasing skill, innovation, and the bar's commitment to excellence.• Demonstrated astute management capabilities by overseeing beverage purchasing, implementing effective inventory control measures, and maintaining optimal stock levels to meet customer demand.• Efficiently managed the team schedule, ensuring seamless operations and adequate staffing to provide top-notch service to guests.