Experience

• 

  Puratos - B2B

  • Mexico

  • External Communication & E-commerce Manager

    • Apr 2022 - Sep 2025
    • Mexico

    Lead the Digital & E-commerce Strategy 2025, ensuring alignment with business objectives and global guidelines.
    Manage and promote adoption of MyPuratos (app & e-commerce), implementing pilots, trainings (How to Sell), and regional activations to drive customer engagement and reorders.
    Design and execute integrated communication campaigns (social media, PR, point of sale, influencers) for strategic launches in bakery, patisserie, and chocolate.
    Develop storytelling and digital content for newsletters, presentations, and training materials tailored for diverse audiences (artisans, cash & carries, industry, retail).
    Coordinate with local, LATAM, and HQ stakeholders, as well as agencies and cross-functional teams (Sales, Finance, Customer Service).
    Represent Puratos México in global and regional initiatives, adapting strategies to the local market context.

• 

  Sanki Global

  • Mexico
  • Nanotechnology Research
  • 700 & Above Employee

  • Global Marketing Manager

    • Mar 2019 - Mar 2022

    Lead globally the digital and Marketing strategies to position and promote products in the market.
    Manage marketing and promotion activities aimed at Customer and Distributors.
    Develop, evaluate and analyze the Digital strategy effectiveness.
    Create and evaluate budgets, as well as profitability analysis.
    Constantly keep track of market and industry trends.
    Marketing team management.

• 

  Huawei Technologies

  • Co-Marketing Manager

    • Oct 2016 - Oct 2018

    Responsible of release GTM integrated marketing Plans for Key Operators (Telcel, AT&T, Movistar) and Retail Accounts (Liverpool, Coppel, Sears, etc).
    Creation and analysis of chain and regional digital campaigns.
    Responsible of release Co-marketing plans with Key Accounts giving follow up to negotiations made by Retail marketing Director and strategic sell-trough plans in co-work with Sell-trough, Sell-in and Marketing teams, focused on sell-out enhancement of Key and Flagship products and Key seasonality's.
    Negotiation and communication of strategic alliances to Mkt, Retail and Sales for the fulfillment of commercial objectives.
    Execute co-marketing activities according process, policies and rules established by the company.
    Develop the verification reports co-marketing projects executed, ensuring the ROI accomplishment LLP development and coordination.

• 

  Sony Electronics

  • Trade Marketing Manager

    • May 2013 - Jun 2016

    To achieve and ensure the sell out, according to the company's targets.
    Analyze and interpret situations which have a direct impact on the sell out in order to make decisions that improve sales.
    Monitoring and analysis of the competition strategies, contributing to the improvement of market share in key accounts.
    Management of the sales force to assure an efficient operation in the point of sale.
    Display's efficiency to assure the best sight according to the investment for every POS based on each department needs.

• 

  Energizer Holdings

  • Trade Marketing Champion

    • Sep 2011 - May 2013

    Establishment and implementation of merchandising plans that contribute to the development of the business.
    Design, development and implementation along with the areas of Sales, Marketing and Supply, plans that lead to boost sales and better product displacement, optimize inventories and contribute to improve channel participation.
    Ensure our participation off the shelf. (Cross selling, additional displays).
    Analysis of sales and competition information to address areas of opportunity detected.
    Contribute to the achievement of the goals of the company's business plan through the distribution, marketing and promotion processes.
    Planning of exhibitions and special promotions by temporality.
    Coordination and implementation of activations and B2B activities in sales floor.

• 

  Novelty Corp

  • Mexico
  • Entertainment Providers
  • 1 - 100 Employee

  • Marketing Specialist

    • May 2011 - Sep 2011

    Elaboration, planning and implementation of marketing plans.
    Development of promotional and marketing programs.
    Direct negotiation of spaces and exhibitions with clients.