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Adrian Longstaff is a seasoned sales and marketing professional with 20+ years of experience in managing sales teams, developing business strategies, and driving growth through account management and sponsorship. He has a strong background in sports marketing and has worked with top brands in the industry. Adrian holds a degree in Economics & Business Studies from Bishop Auckland College.

Experience

    • Sales Manager
      • Oct 2015 - Present

      Key dutiesIncrease sales and enhance brand exposure through a network of employees, agents and distributors serving our network of retail partners. Business planning by product category covering budgeting, OPEX, forecasting, targeting, stock management on a Mid Term Plan, Annual and monthly basis to deliver increased sustainable bottom line profit.Work closely with distributors and key businesses partners to agree sales and marketing MTP to deliver growth and profitability.Maintain high level of key product sales while delivering increased focus and sales of new product categories. Key Account Management - work with distributors and Key Account Managers to ensure continued growth of key regional accounts. Marketing - develop marketing strategies to drive growth of new product categories with business partners, covering promotions, merchandising, point of sale and staff incentives.

    • Japan
    • Sporting Goods
    • 400 - 500 Employee
    • Sales Manager UK Golf
      • 2010 - Sep 2015

      Key duties Sales Manager for a team of 8 covering UK and Ireland. Recruitment, training and development. Defining and introduction of KPI’s. Successful introduction of 3rd party sales reporting, product presentation and ordering systems.Deliver national sales plans and strategies for continued growth of established products while increasing focus and sales of new categories Agree comprehensive terms and conditions with key businesses partners and buying groups with the ultimate aim of developing long term bottom line win win partnerships. Important aspects cover targets by category, payment terms, merchandising, coop marketing, 3rd party staff incentives and training.

    • National Account Manager
      • Jan 2005 - Aug 2015

      Key skills, working with Plc and SME’s at Director/Owner level to develop and agree mutually beneficial sales plans. Develop in store promotional strategies to drive higher sales and enhance brand presence. Agree incentives and promos to engage and motivate 3rd party staff with business partners.Increase brand exposure through trade shows and public shows.

    • Area Sales Manager
      • Aug 1999 - Jan 2005

      Account management B2B sales B2C Sales New business development Territory management Planning Hitting deadlinesStrong track record of success

    • Area Sales Manager
      • Jan 1993 - Aug 1999

      Key duties Account management Business development Merchandising FMCG Sales Key account management Trade shows

Education

  • Bishop Auckland College
    Economics & Business Studies
  • Bishop Barrington
    GCSE, English, Maths, Georgraphy, Accounts, Economics, Biology, Sociology, Engineering, Design Tech, Law

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Sporting Goods”

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