Okay, so Adrian has a mix of sales and marketing skills, which is a great combination. Lead generation and sales are in-demand skills, especially in San Francisco. Considering his skills and experience, I'd estimate his hourly rate to be around $125. This is lower than what a Salesforce.com consultant might charge, but higher than a general marketing professional. Averages for sales professionals in San Francisco range from $80 to $150 per hour, depending on the specific skill set and experience. Given Adrian's skills and location, I think $125 is a reasonable estimate.