See How Many Clients You're Missing Each Month

Simply enter your business email & Topline AI Agent will show you.

Bio

Generated by
Topline AI
Adrian Fernandez is a seasoned graphic designer with expertise in visual communications, branding, and digital media. With a strong educational background in Multimedia Arts from De La Salle-College of Saint Benilde, he has honed his skills in graphic design, motion graphics, video editing, and multimedia design. His experience spans over 14 years, working with various clients across the Philippines, including GMA Network, Inc., Mercola.com, and Unilab, Inc.

Experience

  • GFH Properties
    • Capital Governorate, Bahrain
    • Marketing Communications Officer
      • Jan 2022 - Mar 2023
      • Capital Governorate, Bahrain

      * Develop and uphold the corporate norms, branding, and identity for GFH.* Creating design briefs by gathering facts and data to define design concerns.* Upkeep of the GFH website and intranet's design and branding.* Create corporate profiles and brochures for GFH and the Group and stay current on brand requirements.* Help the department leader in meeting timelines for delivering departmental demands.* Adding concepts and creative effort to the overall directive.* Redefining a design brief with creativity to adhere to budget and time constraints.* Create all GFH advertisements, follow up on publication per the department head's media plan, and design and manufacture them all.* Create a wide selection of high-quality corporate, PR, and event management materials.* Assist in developing fresh concepts and ideas for all internal and external marketing and communications materials.*Work with internal and external partners to contribute to the design and graphic activities of the company.* Get the best estimates and pricing while providing the greatest level of design and production quality.* Employing a variety of media, such as photography and computer-aided design.* Multitasking: Graphic designers frequently work on multiple design briefs at once.*Meet with the department head regularly to discuss GFH's needs and to get briefs on the company's creative and production needs to support the communication and business goals.* Delivering accurate work of the highest caliber.* Meeting tense deadlines; * Doing other tasks and unique projects as needed.PROGRAMS USED*Adobe Suite (Photoshop/Illustrator/inDesign/Premiere/After Effects *Social Media Platforms

  • Freelance
    • Anywhere
    • Multimedia Designer & Media Planner
      • Mar 2008 - Apr 2022
      • Anywhere

      GRAPHIC DESIGNER* Produces final design work for motion design, video and digital graphics that is placed for display.* Designs the Interface QUsed for the Elevator LCD Ad Display for Summit TV * Estimates what is technically possible and its range and scope of the work.* Collaborates with other specialists.* Presents finalized ideas and concepts alongside account managers.* Evaluates contributes ideas and design artwork to fellow creative specialists.WEB / UI DESIGNER* Conceptualize and determines website framework and overall theme.* Wire frames initial design layout and make rough design layout studies.* Creates and designs overall theme.* Creates storyboards, and determines and foresees expected user flows, process flows and site maps to effectively communicate interaction and design ideas of the website.* Determining technical requirements along with developers for other technical consultation for the back-end.* Determines and solving code problems along with developers and other designers depending on intended function of the element in the design.* Executes inspections on visual designs from concept to final hand-off to development or engineering.MOTION DESIGN / VIDEO EDITOR* Capture and edit raw video footage and add effects/elements.* Inputting uncut rushes and sound, and synchronizing and storing them into files on the computer.* Creating a 'rough cut' (or assembly edit) of the captured digital clips.* Consulting the client throughout the post-production process.* Deliver Motion or Animated graphics.MEDIA PLANNER* Works with the client understand the client's business objectives and advertising strategy.* Making decisions on the best form of media for specific clients and campaigns.* Identifying target audiences and analyzing their media habits.* Recommends the most appropriate types of media to use* Work with media buyers.* Maintain client preference and trend in record.* Evaluate the effectiveness of campaigns.

  • Bin Faqeeh
    • Bahrain
    • Graphic Designer
      • Aug 2015 - Dec 2021
      • Bahrain

      *Develops design briefs.*Works with the engineering team for the creation of any environmental design out to be used in each building projects.* Estimates the time required to complete the work* Creates design concepts and artwork for marketing collaterals as needed.* Enhances images to be used in promotions*Edits and develops video and motion graphics outputs for social media ads and posts* Works on layouts and art working pages ready for print or upload to website or social media platforms.* Coordinates with suppliers with technical requirements for both print and digital.*Inspects and determines the quality of print or digital creatives and see if design and outputs are in accordance to the developed design brief or head’s instructionsProjects Involved: Bin Faqeeh Print and Digital Campaign Creatives for Corporate, Mid and High Rise Building and the “Limited 5” Building projects PROGRAMS USED*Adobe Suite (Photoshop/Illustrator/inDesign/Premiere/After Effects *Social Media Platforms *Autocad

    • Digital Campaign Manager and Publisher Acquisition
      • Mar 2015 - Aug 2015

      * Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns* Design, build and maintain our social media presence* Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)* Identify trends and insights, and optimize spend and performance based on the insights* Brainstorm new and creative growth strategies* Plan, execute, and measure experiments and conversion tests* Collaborate with internal teams to create landing pages and optimize user experience* Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points* Instrument conversion points and optimize user funnels* Collaborate with agencies and other vendor partners* Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriatePROGRAMS USEDInhouse Developed CRM, SS and DS Ad Platforms

    • Media Buyer
      • Oct 2013 - May 2014

      * Contacting both web and mobile sites, negotiate with the web masters in order to get thebest deals possible to advertise on their inventory.* Optimize the site in order to expand the relation with the web master, get more traffic, abetter eCPM and improve the existing relation.* Identifying the target audience for a particular media campaign and deciding how best to communicate to that audience.* Negotiating with media sales companies.* Offer help and support to the web masters; advising them, etc.* Monitor collecting and analysing sales and consumer data.* Working on a range of client accounts at the same time, often juggling various projects and deadlines;* Supporting the media manager and other colleagues.PROGRAMS USEDInhouse Developed CRM, SS and DS Ad Platforms

    • Moving Image Editor
      • Apr 2013 - Sep 2013
      • Philippines

      MOTION AND VIDEO EDITOR* Edit Primetime Programs, and Promotional Plugs of GMA's various programs.* Capture and edit raw video footage and add effects/elements.* Inputting uncut rushes and sound, and synchronizing and storing them into files on the computer.* Creating a 'rough cut' (or assembly edit) of the program and determining the exact cutting of the captured digital clips.* Consulting with the director, producer and/or client throughout the post-production process.* Deliver Motion or Animated graphics for the program's press conference.* Work with producers and other editors to resolve technical and/or design issues.Projects Involved: GMA Primetime Show: Akin Parin ang Bukas, GMA Program Plugs (Local and International)PROGRAMS USED*Adobe Suite *FinalCut Studio

  • Affinity Express
    • Philippines
    • Multimedia Designer (Graphic Designer | Motion Editor)
      • Apr 2012 - Apr 2013
      • Philippines

      GRAPHIC DESIGNER* Do proofreading to produce accurate and high-quality work.* Contributes ideas and design artwork to the overall brief.* Develops interactive design.* Works as part of a team with printers, copywriters, illustrators, other designers, account executives, web developers and marketing specialists.* Prepare design plan, concept and layout.MOTION EDITOR* Capture and edit raw video footage and add effects/elements to enhance motion graphics.* Assists in selecting audio, video, colors, animation, etc for graphic design.* Designs and create storyboards.* Deliver motion graphics in various media including web, mobile, etc.Projects Involved: Jivox Ad Campaigns, Grey Stripe Interactive Ad PromotionsPROGRAMS USED*Adobe Suite *FinalCut Studio *Jivox Interactive Video Ad Platform

  • Mercola.com
    • Philippines
    • Motion Graphic Designer | Video Editor
      • Aug 2011 - Feb 2012
      • Philippines

      MOTION GRAPHIC DESIGNER* Brainstorms with the US team to share new design perspectives and ideas.* Assists in designing and creating storyboards.* Prepare design plan, concept and layout for motion graphic project.* Design and create enticing motion graphics for video deliverables (corporate videos, eLearning, websites, marketing demos, etc.)* Work with art and creative teams to understand project scope and objectives.* Assist in selecting audio, video, colors, animation for the graphic design output.* Work with onshore editors, producers and other designers to resolve technical and/or design issues.* Edit raw video footage and add effects/elements to enhance motion graphics.* Research and analyze best design techniques and solutions to create motion graphics.* Create and deliver motion graphics in various media including web, mobile, etc.VIDEO EDITOR* receiving a brief, and maybe an outline of footage and/or a shot list, script, or screenplay;* assembling all raw footage, with camera shots either recorded or transferred onto video tape in preparation for inputting into the computer;* inputting uncut rushes and sound, syncing and storing them into files on the computer;* digitally cutting the files to put together the sequence of the film and deciding what is usable;* creating a 'rough cut' (or assembly edit) of the program/film and determining the exact cutting for the next and final stages;* reordering and tweaking the content to ensure the logical sequencing and smooth running of the film/video.Projects Involved: Doctor Mercola Medical Video Campaigns (Product Marketing Materials and Movement Campaigns)PROGRAMS USED*Adobe Suite *FinalCut Studio

    • Sr. Multimedia Designer | OOH Business Dev Media Planner
      • Jun 2010 - Aug 2011
      • Philippines

      OOH BUSINESS DEV MEDIA PLANNER* Locates or proposes potential business deals by contacting potential partners.* Internally participates in developing and negotiating strategies and positions by studying integration of new venture with company strategies and operations.* Examines the risks and potentials by estimating the needs and goals of the team and partners.* Works with the sales team to understand the client's advertising strategy.* Making and maintaining good contacts with media owners, such as newspapers, magazines and websites.* Evaluates the effectiveness of campaigns in order to innovate or improve future campaigns.MULTIMEDIA DESIGNER* Produces final design work for motion design, video and digital graphics that is placed for display.* Designs the Interface QUsed for the Elevator LCD Ad Display for Summit TV * Estimates what is technically possible and its range and scope of the work.* Collaborates with other specialists.* Presents finalized ideas and concepts alongside account managers.* Evaluates contributes ideas and design artwork to fellow creative specialists.Projects Involved: Summit TV Display Creatives, Summit Media Publishing Creative AssistancePROGRAMS USED*Adobe Suite *FinalCut Studio

  • Thinkpadd, Inc
    • Philippines
    • Multimedia Designer
      • 2009 - 2011
      • Philippines

      * Meeting with the clients in establishing their expectations and needs.* Advises clients on what is technically possible and producing to clarify the range and scope of the work and realistic timescales of output delivery.* Works alongside a development team and keeping them updated on the project.* Collaborates with other specialists, writers, animators, artists, sound engineers and programmers.* Produce finished design work and presenting final designs to clients.* Produce design works for multiple mediums (digital ad, web design, print, and video/motion). * Works with the client on revamping existing campaign materials and artworks.Projects Involved: Product Display Creatives and Store Displays (Unilever Products and Corporate Presentations)PROGRAMS USED*Adobe Suite *FinalCut Studio

    • Graphic Designer | Media Planner
      • Sep 2009 - Apr 2010
      • Philippines

      RESPONSIBILITY as MEDIA PLANNER* Works with the client understand the client's business objectives and advertising strategy.* Making decisions on the best form of media for specific clients and campaigns.* Identifying target audiences and analyzing their characteristics, behavior and media habits.* Recommending the most appropriate types of media to use* Presenting proposals* Works with media buyers either in-house or in a specialist agency.* Maintain client preference and trend in record.* Evaluate the effectiveness of campaigns in order to plan future campaigns.RESPONSIBILITY as GRAPHIC DESIGNER* Meets with account managers to discuss the business objectives and requirements of the visual creatives.* Interprets the need of the clients by developing graphic design concept.* Estimates the time required to complete the work.* Thinks creatively to produce new ideas and concepts.* Works on visual layouts and pages ready for both standard and large format prints.Projects Involved: Tom Yum Thai (by Jatujak), Product Display Design Concept (Unilever Products, Johnny Walker)PROGRAMS USED*Adobe Suite * 3DS Max

  • Unilab, Inc.
    • Philippines
    • SAP UI Designer
      • Jun 2008 - Aug 2009
      • Philippines

Education

  • 2002 - 2008
    De La Salle-College of Saint Benilde
    Bachelor of Arts (BA), Multimedia Arts
  • 1994 - 2002
    Philippine School Bahrain
    Elementary and Highschool Education

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Real Estate”

Looking to Create a Custom Project?

Need a custom project? We'll create a solution designed specifically for your project.

Get Started

References

Community

You need to have a working account to view this content. Click here to join now

Similar Profiles