Experience

• 

  The Web Marketing Agency

  • Harlingen, TX – Mty, MX

  • Web Manager

    • Oct 2024 - Present
    • Harlingen, TX – Mty, MX

    As the Marketing Manager at The Web Marketing Agency, I lead the strategy, direction, and execution of all things digital. I work closely with our team to build smart, results-driven campaigns that help companies across the Rio Grande Valley and North East of Mexico, to grow their online presence and reach the right audience.

    • Create and manage web marketing strategies that align with each client’s goals and industry
    • Lead a team of designers, developers, content creators, and marketing pros to bring campaigns to life
    • Track campaign performance and make data-backed optimizations using tools like Google Analytics and Data Studio
    • Handle SEO/SEM efforts, run PPC campaigns, and manage social media advertising
    • Guide content strategy for websites, blogs, and landing pages to improve user experience and boost conversions
    • Work directly with clients to understand their business objectives and translate them into actionable plans
    • Ensure consistency in brand messaging across all digital platforms
    • Report on KPIs and results, making sure clients understand the impact of their campaigns
    • Support lead generation and nurture efforts through marketing automation and email marketing

• 

  adriancovarrubias.com

  • Monterrey, NL

  • UX/UI Specialist | Web & Marketing Designer

    • Oct 2023 - Oct 2024
    • Monterrey, NL

    As a Design Consultant, this is what I offer to my clients:
    • Collaborated with clients and stakeholders to translate requirements into impactful design solutions.
    • Proposed design solutions grounded in theory and understanding, tested with users, and iteratively refined them.
    • Developed user interfaces ensuring considerations such as accessibility, speed, SEO, and performance.
    • Conducted research to develop innovative ways to deliver content and functionality to end-users.
    • Built prototypes and mockups to facilitate understanding and confirm buy-in.
    • Provided guidance on UI implementation best practices to front-end engineers and clients.
    • Spearheaded the design of digital products, ensuring seamless user experiences and effective data visualization.
    • Analyzed user feedback and data analytics to iteratively improve UX/UI designs.
    • Developed and maintained a cohesive design language and style guide.
    • Created visually compelling marketing materials and optimized landing pages for digital campaigns.
    • Designed web banners, advertisements, and the overall look and feel of the website.

• 

  Blueriver

  • Canton, GA, US

  • Senior UI/UX Designer

    • Apr 2022 - Oct 2023
    • Canton, GA, US

    My role consists of proposing design solutions grounded in theory and understanding, testing with users, and iteratively refining as new information is discovered. I also use the designed "blueprint" to develop a user interface with HTML, CSS, and JavaScript that accounts for all considerations such as accessibility, speed, SEO, and performance.

    I worked closely with Scrum teams comprising front-end developers, back-end developers, SEO developers, project managers, and client product managers to implement versatile front-end solutions for web products. I embraced emerging standards while promoting best practices. Additionally, I conducted research to develop new and innovative ways to deliver content and functionality to end-users. Exploring product concepts allowed me to identify promising directions that addressed both human and business needs. I also built prototypes and mockups to facilitate stakeholder understanding of direction and confirm buy-in. Furthermore, I provided guidance to frontend engineers and clients on UI implementation best practices, ensuring the effective execution of design solutions.

    Responsibilities:
    • Collaborate with UX Researchers, Project Manager and Developers to understand user requirements and project goals.
    • Create Journey maps, wireframes, interactive prototypes, and high-fidelity designs that align with user needs and business objectives.
    • Design buttons, forms, navigation menus, and other interactive elements to ensure they are user-friendly and intuitive.
    • Develop and maintain a cohesive design system that ensures consistency and a polished look and feel across all products.
    • Conduct user interface reviews and usability testing to refine designs and gather feedback for continuous improvement.
    • Iterate on designs based on user feedback, analytics, and usability testing results to enhance the user experience.
    • Advocate for user-centered design principles and ensure that design decisions are based on data and user feedback.
    • Create visually appealing and consistent designs that match the brand identity.
    • Ensure that designs are responsive and accessible, catering to various device sizes and user needs.
    • Develop and maintain UI style guides or design systems to ensure design consistency across the product.

• 

  SYSPRO

  • Tustin, CA, US

  • Senior UX/UI Designer and Web Marketing Designer

    • Mar 2017 - Apr 2022
    • Tustin, CA, US

    As a Senior UX/UI Designer and Web Marketing Designer at SYSPRO, I was responsible for spearheading the design of digital products, ensuring seamless user experiences and effective data visualization. I collaborated closely with stakeholders to understand requirements and translate them into impactful design solutions. My role involved analyzing user feedback and data analytics to iteratively improve UX/UI designs and drive product optimization. Additionally, I played a key role in designing data products for ERP Software with a focus on Supply Chain Visibility.

    Responsibilities:
    • Leveraged expertise in UX/UI design to ensure seamless user experiences and effective data visualization for data products.
    • Worked collaboratively with various stakeholders to understand requirements and translate them into impactful design solutions.
    • Collaborate with UX Researchers, Project Manager and Developers to understand user requirements and project goals.
    • Create Journey maps, wireframes, interactive prototypes, and high-fidelity designs that align with user needs and business objectives.
    • Analyzed user feedback and data analytics to Iteratively improve UX/UI designs and drive product optimization.
    • Ensured clarity and accessibility of information for end-users by applying strong understanding of data visualization principles and best practices.
    • Designed wireframes and prototypes for Data Service Dashboards like Tableau and Power BI.
    • Developed and maintained a cohesive design language and style guide to ensure a consistent and engaging look and feel.
    • Participated in usability testing and user interface reviews to gather feedback and refine designs.
    • Ensured designs were responsive and accessible, catering to various device sizes and user needs.
    • Collaborated with the marketing team to understand campaign objectives and target audiences, and ensured visuals effectively complemented campaign messaging.
    • Created visually compelling marketing materials, including web banners, email templates, social media graphics, and other digital assets.
    • Designed and optimized landing pages for various marketing campaigns to drive user engagement and conversions.
    • Aligned all marketing materials with the brand identity and maintained a consistent visual style.
    • Designed user-friendly and intuitive interactive elements such as buttons, forms, and navigation menus.
    • Created visually appealing designs that aligned with the brand's identity and were responsive to various screen sizes and devices.
    • Ensured all digital design elements aligned with and reinforced the brand's identity.
    • Edited and retouched photographs and images for digital materials, ensuring high quality and optimization for online viewing.
    • Designed graphics for social media platforms, email templates, web banners, advertisements, and infographics to promote engagement.
    • Designed the website's navigation structure and implemented interactive elements to enhance user engagement and functionality.
    • Conducted quality assurance testing to identify and resolve any design issues, ensuring the website functioned correctly across web browsers and platforms.

• 

  Epicor Software

  • Monterrey, NL, MX

  • Web Marketing Specialist

    • Jul 2015 - Mar 2017
    • Monterrey, NL, MX

    As a Web Marketing Specialist at Epicor Software, I was responsible for ensuring that all digital design elements aligned with and reinforced the brand's identity, including logos, color schemes, and typography. My role involved designing web banners, advertisements, and the overall look and feel of the website to create a visually appealing design that resonated with the brand's identity. Additionally, I ensured that the website was responsive across various screen sizes and devices and designed the navigation structure and interactive elements to enhance user engagement and functionality.

    Responsibilities:
    • Ensured that all digital design elements aligned with and reinforced the brand's identity, including logos, color schemes, and typography.
    • Edited and retouched photographs and images for use in digital materials, ensuring high quality and optimization for online viewing.
    • Designed web banners and advertisements, including display ads, social media ads, and pay-per-click (PPC) ad visuals.
    • Designed the overall look and feel of the website, including layout, color schemes, typography, and graphical elements, to create a visually appealing design that aligned with the brand's identity.
    • Created designs that were responsive to various screen sizes and devices, ensuring a consistent and user-friendly experience on desktops, tablets, and mobile devices.
    • Designed the website's navigation structure, including menus, buttons, and links, to ensure an intuitive and easy-to-navigate user experience.
    • Designed and implemented interactive elements such as buttons, forms, sliders, and other user interface components to enhance user engagement and functionality.
    • Ensured that the website functioned correctly and looked good on various web browsers and platforms.
    • Conducted quality assurance testing to identify and resolve any design issues, such as broken links or formatting problems.
    • Monitored and updated the website's design as needed, keeping it current and in line with evolving design trends and standards.
    • Maintained awareness of web security best practices to ensure the design did not introduce vulnerabilities.

• 

  BVRÓ

  • Monterrey, NL, MX

  • Web Design Leader

    • Apr 2014 - Jun 2015
    • Monterrey, NL, MX

    As a Web Design Leader at BVRÓ, I provided leadership and guidance to a team of web designers, ensuring successful and timely completion of projects. I oversaw and managed multiple web design projects from conception to completion, ensuring alignment with client requirements and deadlines. Additionally, I created and maintained high-quality website designs that were visually appealing, user-friendly, and aligned with the organization's brand and objectives.

    • Provided leadership and guidance to a team of web designers, ensuring projects were completed successfully and on me.
    • Oversaw and managed multiple web design projects from conception to completion, ensuring alignment with client requirements and deadlines.
    • Created and maintained high-quality website designs that were visually appealing, user-friendly, and aligned with the organization's brand and objectives.
    • Trained and mentored junior designers, helping them develop their skills and grow within the team.
    • Interacted with clients to understand their design needs, provided updates on project progress, and addressed any concerns or changes.
    • Stayed up to date with the latest web design tools, technologies, and trends to ensure the team's designs were innovative and effective.
    • Addressed any technical or design-related issues that arose during the development or maintenance of websites.
    • Determined the layout and composition of web pages to ensure a logical and aesthetically pleasing arrangement of content and interactive elements.
    • Designed the website's navigation structure to ensure an intuitive and easy-to-navigate user experience.
    • Designed and implemented interactive elements such as buttons, forms, sliders, and other user interface components to enhance user engagement and functionality.
    • Created wireframes and prototypes to plan and visualize the website's layout and functionality before the actual development process.
    • Edited and optimized images and graphics used on the website to ensure quick loading times and crisp appearance.
    • Maintained design consistency across all web pages, ensuring uniformity in elements like headers, footers, and navigation.
    • Implemented UX principles to make the website user-friendly, including factors like page load times, accessibility, and usability.
    • Monitored and updated the website's design to keep it current and in line with evolving design trends and standards.
    • Optimized design elements to improve the website's performance, such as faster page loading times.