Experience

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  HumanEdge Global

  • Edmonton, Canada Area

  • Digital Marketing Specialist

    • Jan 2015 - Present
    • Edmonton, Canada Area

    HumanEdge Talent Partners specializes in helping Mid Market businesses recruit and build the strongest leadership teams in their industries. Over the past 12+ years, we have helped clients across Canada accelerate their growth and expand their markets.We are seasoned executives with experience in successfully executing growth, turnaround and exit mandates. Coupled with deep knowledge of the local talent market in each location, we help clients build high performance teams at the organizational leadership level as well as within their Marketing, Sales, Operations, Finance and Technology functions.- Develop, implement, and execute online lead generation strategies- Create and build online marketing campaigns using paid channels - Support and assist client partners and recruiters to complete high quality searches- Leverage online presence and execute strategies to increase brand awareness- Research, write and edit articles for the Thought Leadership blog webpage- Organized a 10-year anniversary corporate reception in May 2017- Provided insight and participated in a brand development workshop with Stormy Lake Consulting - Designed and emailed quarterly hiring intentions survey to executives and analyzed findings in 2015 - 2017.

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  AG Marketing

  • Edmonton, Canada Area

  • President

    • Nov 2014 - Dec 2021
    • Edmonton, Canada Area

    - Entrepreneur who founded a boutique digital marketing agency for the agricultural sector- Delivering quality website design, SEO and e-mail marketing services to mid-size agricultural businesses- Delivering and managing client projects on time and on budget- Managing issues in a flexible and responsive way

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  Issues Ink

  • Winnipeg, Canada Area

  • Marketing Manager

    • Dec 2012 - Oct 2014
    • Winnipeg, Canada Area

    - Research and implement best practices for lead generation and email marketing- Produce reports and analyze digital newsletter results to monitor the success of each campaign- Manage, coordinate and write marketing and sales proposals to advertising and consulting clients - Formulate, direct and coordinate marketing activities and policies to promote publications and consulting services, work closely with designers and clients- Ensure timely delivery of advertiser’s campaigns and meet tight deadlines- Measure success on advertisers’ and marketing campaigns and optimize campaigns for enhanced results- Coordinate and participate in trade shows to market magazine subscriptions- Identify target markets for each magazine and develop strategies to communicate to each audience

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  MacLaren McCann

  • Calgary, Canada Area

  • Media Assistant

    • Oct 2011 - Sep 2012
    • Calgary, Canada Area

    - Maintain accurate audience and reach targets and ensure statistics, circulation and viewing figures are accurate- Implement digital strategies through trafficking, reporting and optimizing online ads. - Advise and coordinate with creative team and account management on the most effective media combination and budget spend- Establish and maintain strong working relationships to communicate client requests with media-channel and online sales representatives- Analyze and research the target audiences purchasing and media habits- Secure media purchases, process media invoices, resolve discrepancies and understand vendor complaints on late payment- Prepare media-plan estimates for approval by clients, complete purchase orders, booking, and media-traffic instruction sheets

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  HRC Plastics Ltd

  • Marketing Coordinator

    • Apr 2010 - May 2011

    Marketing Skills- Developed and designed product feature sheet, introductory letter and installation instructions for prospective Hinge Handle customers- Organized a product photo shoot and redesigned a full color brochure and informational notepad for Home Depot customers - Coordinated with suppliers to ensure high quality production of marketing collateral- Researched two distinct product lines to better understand the products, customers and competitors- Redesigned corporate website with animation, product pages, and SEO elements. - Wrote and edited ad copy for internet audiences- Designed layout of website and Site Map for enhanced usability Sales Skills- Cold calling to obtain new customers- Following up on past sales to maintain a high level of customer service- Soliciting customer comments and reacting appropriately to changing preferences - Taking orders, overseeing quality and appropriate packaging, and delivery for the Contour Hinge Handle- Gained market share and more than tripled the amount of existing customers- Met sales targets and sales goals of obtaining new customers and volume soldComputer (Technical) Skills- Initiated the purchasing of design software and completed advanced training for Adobe Illustrator CS5- Coordinated all marketing changes to the company website and ensured accuracy- Implemented alternate layout and design for corporate website to improve customer reach

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  National Bank Financial

  • Marketing Cold Caller

    • Oct 2009 - Apr 2010

    Marketed investment products to business leaders in a variety of industries, making 150 cold calls a day. Worked with advisors to develop successful strategies to acquire new clients through cold calling

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  University of Alberta

  • Program Assistant

    • Jun 2009 - Jul 2009

    Ambassador for the IB Studies Program for visiting delegations of Chinese and Indian participantsHosted participants and their spouses on sightseeing tours and cultural events around Edmonton

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  Canadian Breast Cancer Foundation

  • Marketing Representative

    • Apr 2008 - Sep 2008

    Presented Breast Cancer awareness information through interactive displays in 16 different public venues and interacted with more than 2,000 Albertans to spread awareness of Breast Cancer risksAssumed team leader duties for a successful 2 day promotional event, including a media launch and sustained a cohesive team environment

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  Stantec Consulting Ltd

  • Assistant

    • May 2007 - Aug 2007

    Conducted extensive research from databases in support of client proposalsDeveloped marketing content for project proposals Conducted competitor research and analysis Organized client appreciation reception for 50 people