Experience

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  AnyMind Group

  • Japan
  • Technology, Information and Internet
  • 700 & Above Employee

  • Managing Director, Growth Markets

    • Mar 2024 - Present

  • Managing Director, Agency Business

    • Jun 2020 - Apr 2024

    Post the acquisition of brand POKKT, AnyMind Group has further augmented and fortified its place in the Ad-tech Industry. With over 2.4 billion mobile gamers and an unprecedented growth in time spent and sessions per day, mobile in-app gaming is a channel which marketers are increasingly seeing as an invaluable ally in their marketing outreach.AnyMind is one of the foremost tech companies in the Marketing and Entertainment space. With over 850 employees, across 17 markets, we are among the top 10 most funded start-ups in SEA. With award winning products ranging across, in-app gaming audience aggregation (POKKT), premium web publisher marketplace (APM), talent incubator for KOL growth (CACN), proprietary platform for Influencer Marketing (Casting Asia), KOL D2C businesses (AnyFactory) and management of Social Media channels/accounts for brands/influencers.Currently, I manage a team of superstars who work with me to help our agency partners across the region in delivering data led, performance based, advertising solutions across the myriad channels under the AnyMind umbrella.

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  POKKT

  • Kuala Lumpur, Malaysia

  • Vice President - South East Asia

    • Jan 2019 - Apr 2024
    • Kuala Lumpur, Malaysia

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  Culture Machine Media Pvt. Ltd

  • Kuala Lumpur, Malaysia

  • Business Head

    • Jan 2017 - Dec 2018
    • Kuala Lumpur, Malaysia

    Business Head - ASEAN, Culture MachineCulture Machine is the destination of the Millennial Generation for all content digital. With almost 1.25 billion monthly video views, it is India's largest Digital Network.In ASEAN, my remit is to grow our presence across brands for our technology products Intelligence Machine (IM), a big data social video insights platform and Video Machine (VM), an artificial intelligence powered, software platform for creation of automated videos at scale, native to Social Media Platforms like YouTube, Facebook, Twitter, Instagram among others.In a few quarters, I have managed to grow our presence across Indonesia, Philippines, Singapore, Malaysia, Thailand and Hong Kong, with clients ranging from FMCG, Quick Service Restaurants, Electronics to Ecommerce and Technology players. I have also managed to set offices for employees working out of Malaysia and Indonesia with a Multi-million US Dollar incumbent business and an established business growth pipeline.

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  Astro Malaysia Holdings Bhd

  • Malaysia
  • Entertainment Providers
  • 700 & Above Employee

  • Vice President - Head Marketing, Business Strategy & Revenues

    • Dec 2014 - Dec 2016

    Revenue Management - Overall Digital, TV and Content Sales for News Brands- Website and Mobile App Inventory sales for both Domestic (Malaysia) and International Markets- TV Sales of both Local (Awani) and International News Channels (across Astro Group)- Branded Content or Advertiser Funded Programming, Sales and Content Development for Online and TV.Strategic Planning - Overall business and growth strategy, - Assessing the strategic & financial viability of both TV and Online initiatives- Building a business case/plan for each strategic initiative- Identifying the need set of all Strategic Partnerships and Core Value Propositions of Astro AWANI- Establish and monitor KPIs and implementation of key initiativesBusiness Development – Understanding of the market/industry to identify and analyse opportunities and develop partnerships, alliances and synergies as well as explore viability of new products and services. Development and management of industry, customer and stakeholder relationships.Marketing – Develop and execute Brand, Marketing, Communication, Promotional and Trade Strategies and Market Research in both Traditional and New Media sphere.Financials – P&L and relevant budget management of Astro Awani Network's various business functions at a Strategic Level.

  • Head - Marketing & Business Strategy

    • Dec 2012 - Dec 2014

    Strategic Planning - Overall business and growth strategy, - Assessing the strategic & financial viability of all strategic initiatives- Building a business case/plan for each strategic initiative- Identifying the need set of all Strategic Partnerships and Core Value Propositions of Astro AWANI as a brand- Establish and monitor KPIs and implementation of key initiativesBusiness Development – Understanding of the market/industry to identify and analyse opportunities and develop partnerships, alliances and synergies as well as explore viability of new products and services. Development and management of industry, customer and stakeholder relationships.Marketing – Develop and execute Brand, Marketing, Communication, Promotional and Trade Strategies and Market Research in both Traditional and New Media sphere.Financials – P&L and relevant budget management of Astro Awani Network's various business functions at a Strategic Level.

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  Bloomberg TV India

  • India
  • Broadcast Media Production and Distribution
  • 100 - 200 Employee

  • AVP Sales (North & East)

    • Apr 2012 - Dec 2012

  • Regional Head (North & East)

    • Jun 2011 - Jul 2012

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  Turner Broadcasting System

  • Gurgaon, India

  • Group Head (Manager Advertising Sales)

    • Aug 2008 - May 2011
    • Gurgaon, India

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  Star India Pvt Ltd

  • New Delhi Area, India

  • Senior Executive Advertising Sales

    • Apr 2007 - Sep 2008
    • New Delhi Area, India

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  Bennett, Coleman and Co. Ltd. (Times Group)

  • New Delhi Area, India

  • Senior Officer - Branded Content

    • Nov 2006 - Apr 2007
    • New Delhi Area, India

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  Zee Entertainment Enterprise Ltd.

  • New Delhi Area, India

  • Sales Management Trainee

    • Jun 2006 - Nov 2006
    • New Delhi Area, India

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  Intercontinental Consultants and Technocrats Pvt. Ltd.

  • New Delhi Area, India

  • Highway Design Engineer

    • May 2002 - Jun 2004
    • New Delhi Area, India