Experience

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  KEF | Kent Engineering & Foundry

  • United Kingdom
  • Computers and Electronics Manufacturing
  • 300 - 400 Employee

  • Lead designer - Strategic Product Design

    • May 2024 - Present

  • Senior Product Designer

    • Oct 2023 - May 2024

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  Techtronic Industries - TTI

  • United States
  • Manufacturing
  • 700 & Above Employee

  • Senior Industrial Designer

    • Jul 2021 - Oct 2023

  • Staff Industrial Designer

    • Nov 2016 - Jul 2021

    • Responsible for the design and creation of consumer power tools and outdoor products for global brands such as RYOBI, Milwaukee and AEG. I take product ideas from concept to reality through a comprehensive design process. • Collaborate with US/EU/ANZ teams to perform online and in-market research to guide design work. Insights are collected from end-user interviews to gauge user requirements and pain points. • Design by observation via hands-on testing of competitor products and comparing key product requirements. Conduct full product review from the out-of-box experience to use over time, pinpointing areas of improvement in usability and ergonomics to guide our design process.• Lead design sprints and workshops with Engineers, Researchers and Designers to brainstorm solutions from a 360 degree perspective around issues identified from market research and user insights.• Co-create with concept engineering to test and validate functional prototypes, influence product architecture and guide mechanical layouts during early-phase 0 investigation. • Awarded a Good Design Award & IDSA Bronze Award for the RYOBI Brushless Planting & Digging tool. • Presented ROBOYAGI, the first robotic lawn mower in TTI at HKIA winning the Consumer Product Design Award.• Worked with global teams to design and create the latest generation VBL for RYOBI, setting the guidelines and visual template for all products moving forward. We collected vital information from customers in Denmark/Sweden/France on the ground which allowed us to make feature and style decisions for the 2019 - 2020 product roadmap.• Travelled to the US Innovation Centre to co-create and share knowledge between the US/HK studios.• Observe trends at global summits/trade fairs/design shows. Create trend reports to share with the TTI Asia team.

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  Moose Toys

  • Melbourne, Australia

  • Product Designer

    • Oct 2012 - Oct 2016
    • Melbourne, Australia

    • Designed products for global brands such as Trash Wheels, Trash Pack, Micro Chargers, and Little Live Pets. • Produce concepts and functional prototypes to present to senior management. • Worked across a range of toy categories under boys/girls and unisex brands. • Created technically feasible designs for manufacture and worked closely with Hong Kong product managers and model makers. Regularly travelled to HK/China to liaise with suppliers and manufacturing partners.• Addressed safety issues and maintained quality standards, whilst ensuring all products follow quotation and are designed within budget.• Continually monitor current and future trends to reference in the design process via online market research, competitor analysis and attending local/international toy fairs e.g. Tokyo Toy fair. • Represented Moose at Melbourne toy fairs, presenting products and sparking interest in customers/ investors.

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  Techtronic Industries - TTI

  • Hong Kong

  • Creative Floorcare Designer

    • Jan 2011 - Mar 2011
    • Hong Kong

    • Part of the Hong Kong concept development center, focusing on floor-care and power tool design.• Utilized competitor product landscapes and undertook mapping exercises to understand market and user information and guide design work. • Conducted concept generation workshops through freehand sketching, Photoshop rendering and Solidworks concept modeling to communicate design intent.