Experience

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  GoHealth

  • United States
  • Insurance Agencies and Brokerages
  • 700 & Above Employee

  • Director of Customer Acquisition

    • Mar 2014 - Aug 2017

  • Senior Paid Search Manager

    • Nov 2011 - Mar 2014

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  A1 Media Corp.

  • Operations Manager

    • Oct 2007 - Nov 2011

    *MARKETING / PPC DIVISION:*• Supervised PPC campaigns for one of the world's largest advertising network• Direct Search Engine Marketing and traffic/site analysis • Developed search marketing strategies via Google AdWords, Yahoo Search Marketing, Microsoft adCenter, Ask, Marchex and many other networks• Responsible for overseeing and managing over 2 million keywords across 1000 campaigns• Established forecasts and performed in-depth quantitative analyses of search marketing results• Developed tools to monitor and evaluate PPC campaigns on a daily basis and generate revenue reports including funnel analysis and ROI analysis• Consistent positive ROI everyday for all PPC campaigns• Managed a team of PPC Analysts & Programmers*E-COMMERCE DIVISION:*• Lead a new division within the organization for e-commerce • Liaison between the various technical and marketing teams• Translate customer experience and conversion trends to identify business opportunities• Identify Multi-Channel opportunities to drive the customer experience online• Manage many different phases of daily ecommerce operations including, but not limited to, software development/promotion/creative projects, process analysis/technical specifications and implementation• Occasional development of sitemaps, conceptual mockups, and flow diagrams to illustrate requirements• Developed marketing strategies to achieve and maintain high quality score while ensuring a Positive ROI• Utilized tools to measure and analyze traffic and funnels• Utilized optimization tools for multi-variant and A/B testing

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  Enterprise Management

  • Product Manager

    • Nov 2004 - Jan 2008

    Responsible for product strategy and technical implementation of new features. Developed and successfully launched Strategic Rent Management Partnership Group. Latest version of the product attracted management companies to sign up more than 8500 rental units (an increase of 75%) compared to the product's existence from 1992. Additionally responsible for consulting with government's implementation of upgrading their system, managing over 100,000 rental units in several states. Actively participated in negotiations and technology discussions with third party vendors on behalf of the government as a consultant.

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  S & H Designs

  • Marketing Specialist

    • Sep 2002 - May 2003

    Developed and managed marketing initiatives and business development efforts towards launch of a new eCommerce Company. Performed market research to estimate market size and conduct feasibility study of KM system for training and recruiting purposes.Responsible for managing and analyzing online and offline marketing initiatives, marketing budgets and ROI. Managing PPC programs, SEO implementation, Landing pages optimization, Email campaigns, Affiliate programs, monitoring progress through quantitative analysis using various tracking tools.