Experience

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  Symmetry Group

  • Pakistan , U.A.E

  • Director & Co-Founder

    • Feb 2012 - Present
    • Pakistan , U.A.E

    The success of Symmetry Digital led to the formation of Symmetry Group. As a pioneer in the digital industry. I propelled the digital market in Pakistan to develop at a steady pace; this sprouted a host of other digital media service providers, some of whom became competitors. At Symmetry group we used this to our advantage, the market growth and competition brought in many more opportunities.As an initiator, I have been able to assess untapped market potential. My team and I have constantly been learning and evolving the digital mind-set and in the process working towards developing digital talent especially through 'Digital Minds'​ (See Projects).Symmetry Group agencies (Symmetry Digital, Iris Digital, Creative Jin) are presently involved in managing digital marketing and digital transformation assignments for high profile companies & their respective brands including:Unilever Pakistan, P&G Pakistan, Jazz, Khaadi, Habib Bank Limited, MCB, JS Bank, Engro and many others.The group has been managing ESPN Digital in the MENA region, Bangladesh and Afghanistan as their sales representative.http://www.espncricinfo.com/http://www.espnfc.com/http://www.espnscrum.com/http://www.espn.comhttp://www.espnf1.comFrom a business development perspective I have been responsible for attracting new clients and identifying new markets. I frequently present new business strategies and common goals clearly to the group. I am always seeking out and identifying new business opportunities and raising the group's profile within the market place. If you would like to contact me or work with me, please send me a LinkedIn mail or email me at [email protected]

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  Symmetry Digital Agency

  • Pakistan , U.A.E

  • COO

    • Dec 2005 - Jan 2012
    • Pakistan , U.A.E

    My passion for digital marketing led to the establishment and co-launch of ‘Symmetry Digital’ in 2003.I took on the role of Chief Operating Officer, It was an extremely exciting and innovative time as this agency was the first full service interactive marketing agency in the country. In midst of the electronic media expansion, convincing brands to allocate spend on digital, besides ATL, was a challenge. Initially, we created awareness by giving directions to Brand Managers to graduate them from SEO, Banner Advertising, Google Adwords, MSN Messenger Advertising, Banner advertising in Urdu and so on. The agency became the first and sole advertisers for Facebook banners, moving clients to Facebook pages and customized games for their target audience.We then went onto introduce the effectiveness and reach for Rich Media ads, online competitions and polls. Created branded content integration with lead generation strategies through portals. We then moved onto spearheading Mobile content creation, Mobile Advertising and adaptations for different user platforms.As the COO, I managed the Operations, Sales and Marketing of the agency, I was also accountable for generating revenue through meeting the needs of both existing and prospective customers in target industry sectors. I was also responsible for ensuring that the business met both its short and long term business objectives.Key categories and clients serviced in recent years included:Consumer Goods: Unilever, Proctor & Gamble, Dalda foods Pvt. Ltd, GlaxoSmithKline, The Coca Cola company (Coca Cola, Fanta, Sprite)Technology & Telecom: Telenor (Talkshawk, djuice, Easypaisa), Nokia, Samsung, Mobilink Infinity, Qubee, Intel CorporationFinancial Services: Burj Bank, HBL Asset Management, United Bank Limited, Summit BankTV Channels: Urdu, Dawn News, Samaa TVAirlines:Emirate Airlines, Pakistan International AirlinesOthers:Pizza Hut, Domino's Pizza, K & N foods, KESC, Castrol

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  Maktoob Group

  • Dubai Internet City

  • Manager Sales

    • May 2005 - Dec 2005
    • Dubai Internet City

    → Led the sales efforts for Maktoob’s business portal, www.Strategiy.com → Selling online advertising and sponsorships→ Strategic identification, prioritization and approaching prospects and opportunities→ Business lead generation and upselling existing relationships→ Generated target exceeding revenues

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  Yahoo! Middle East Advertising Sales Office

  • Dubai Internet City

  • Manager Sales & Marketing

    • Jul 2002 - May 2005
    • Dubai Internet City

    → Managed multiple accounts for various Yahoo! advertisers in the region→ Advertisers included National Bank of Kuwait, ABN Amro Bank U.A.E, Al Ahli Bank Kuwait, Saudi Hollandi Bank, Riyadh Bank, HP Middle East, McDonalds Middle East, GM Motors, Oracle Middle East, Microsoft, Nokia Middle East, Sony Ericsson Middle East, Emirates Airlines, and Saudi Airlines.