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Adeyemi Adesanya is a seasoned marketing professional with 20+ years of experience in developing and implementing marketing strategies, managing sales and marketing resources, and driving business growth. He holds an MBA in Marketing from the University of Lagos, Nigeria, and has worked in various roles, including Director, Business Development, Head Sales and Marketing, and Client Service Manager.

Experience

    • Director, Business Development
      • Mar 2016 - Present
      • Ikeja

      • Develops and establishes operating policies consistent with the Group CEO’s broad policies and objectives and insures their adequate execution. Appraises and evaluates the results of overall operations regularly and systematically, and reports these results to the Group CEO • Develops and maintains a sound plan of organization. Establishes policies to insure adequate management development and to provide for capable management succession for those functions/business units falling under my responsibility. Coordinating the company’s business activities including personnel, administrative and operational activities covering but not limited to the following:Plan and implement marketing strategy. Prepare sales and marketing budget for the entire department in Nigeria on annual basis. Plan and implement sales, customer retention and development. Plan and manage sales and marketing resources according to agreed budgets.Coordinating the company’s operation to ensure harmonious working relationship with all the units and departments.Contribute to the formulation of policy and strategy.Initiate ideas and create unique offers to Agencies, Clients and Advertisers.Sustain and expand existing/new customers through planned individual and team account support, and liaison with internal order-processing staff.Supervise relevant reporting of management and financial information Evaluate trends in the industry through market research, competitor and customer surveys and come up with appropriate marketing strategies. Acquisition, development and management of strategic and Premium location.Ensure effective management of clients, agencies, contractors, suppliers and regulators as appropriate.Manage and nurture relationship between clients and the company. Maintain, develop corporate image and reputation, protect and develop the company's brands via suitable PR activitiesRepresent the company’s interest at events and business meetings.

    • Head Sales and Marketing
      • Feb 2011 - Present

      1 Plan and implement marketing strategy, including advertising and PR.2. Plan and implement sales and customer retention and development.3. Plan and manage sales and marketing resources according to agreed budgets.4. Contribute to formulation of policy and strategy as a board member.5. Plan and carry out marketing activities to agreed budgets, sales volumes, values, product mix and timescales.6. Develop ideas and create offers for sales and marketing to clients by market sector, format and opportunity type.7. Respond to and follow up sales enquiries by post, telephone, and personal visits.8. Maintain and develop existing and new customers through planned individual account support, and liaison with internal order-processing staff.9. Monitor and report on activities and provide relevant management information.10. Maintain administration and relevant reporting and planning systems.11. Manage relevant reporting of management and financial information for the sales and marketing departments.12. Manage and develop direct reporting staff13. Select and manage external agencies.14. Carry out market research, competitor and customer surveys.15. Maintain forward sales and availability database and report to management as to performance against budgets and forecasts on a monthly basis.16. Liaise and attend meetings with other company functions necessary to perform duties and aid business and organizational development.17. Manage the external marketing of the brand either directly or through agency activities of telemarketing and research.18. Maintain and develop corporate image and reputation, and protect and develop the company's brands via suitable PR activities and intellectual property management19. Attend training and to develop relevant knowledge and skills.20. Execute the responsibilities of a company director according to lawful and ethical standards

    • Head Marketing and Client service
      • Jan 2007 - Feb 2011

       Adequate supervision and training of subordinate Participating in Outdoor strategy development for Client’s brands Participating in Pitch strategy development for new business/prospects Providing periodic competitive information to client on new Outdoor concept Sites evaluation and auditing Responsible for developing and implementing outdoor strategies for Client’s brand Liaising with channel strategist to develop outdoor strategies Undertake Outdoor rate negotiations/buying Ensuring quality control and defect in the area of sites maintenance Handling of all major outdoor presentations to client Providing monthly/quarterly report to the client

    • Client Service Manager
      • Mar 2006 - Jan 2007

       Client services and Business development Building relationship across the communication enterprise and providing solutions  Providing marketing and sales interface by developing sales goals Marketing of various Outdoor advertising sites,evaluating and auditing with client Identifying business opportunities for the company Site inspection, maintenance and Brand Management Liaising with other advertising Agencies to ensure compliance with the Industry regulatory laws Undertaking market research to identify potential market opportunities Managing customers accounts in order to maximize business opportunities Stock management Verification and confirmation of Client’s MPO Undertake Outdoor negotiation with Clients Preparation of monthly report Formulating Outdoor strategy to client

Education

  • 2008 - 2010
    MBA Marketing University of Lagos Nigeria
    Master of Business Administration (M.B.A.), Marketing
  • 1995 - 2001
    Federal University of Technology Akure
    Bachelor's degree, Fisheries and Wildlife Management

Suggested Services

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Industry Focus. “Advertising Services”

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