Experience

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  Al-Bahar Electronics

  • Kuwait

  • Category Head - CE & Digital.

    • Sep 2022 - Present
    • Kuwait

    -Responsible for leading category management team of CE & Digital for several brands within distribution & Retail.-Develop and lead a high performance category team while setting objectives and conducting frequent performance reviews.- Design and implement multichannel category strategy for to achieve desired revenue, profitability, and market share. - Effectively introducing new categories/products to enhance addressable market share to maximize the sales.- Establish processes to ensure that the business responds more rapidly with better data and information, assisting the SKU rationalization and ensuring that only value-added products are stocked.- Be in charge of the category's marketing strategy.- Set an example for excellent management techniques and support a professional workplace.- Provide mentoring and professional growth opportunities for staff.

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  Al Andalus Trading Establishment Company

  • Kuwait
  • Computers and Electronics Manufacturing
  • 100 - 200 Employee

  • Senior Brand Manager

    • Jan 2022 - Aug 2022

    Key Responsibilities - Responsible for budgeting, forecasting, developing product strategy to achieve Brand's desired revenue and profitability.- Maintaining trust and a strong relationship with the vendor as well as the channels to achieve the company's objectives.- Able to identify new product opportunities within the existing categories and identify new categories by analyzing industry insights.- Lead the sales team to maintain a healthy sales contribution across all channels while expanding minor ones.-Purchase planning & channel profiling by analyzing PSI, Lineup, target customer group, Competitors, PLC & other external elements. - Achieving product revenue numbers whilst effectively managing inventory.- Negotiating trade promotions, consumer promotions, and consumer advertising/marketing with vendors.- Foster collaborative and supportive relationship with t SCM Finance to leverage full support.

  • Brand Manager

    • Oct 2017 - Dec 2021

    Responsible for consumer electronics category;- Handling Purchase Planning and Distribution strategy of Samsung brand/category based on retail and channel profile. - Lead end-user based research to build a clear understanding of all the relevant product applications and the voice of the user;- Summarise findings, develop clear definition of new products proposed, and submit business plan to management team;- Execution of promotion strategies including trade promotions, consumer promotions and consumer advertising/ marketing;- Analyze PSI (Purchase Stock Inventory) data to ensure efficient store ranging and real-time consumer preferences are gathered and acted upon in order to select and optimally place products on store shelves;- Lead retail marketing to develop and maintain display matrix;- Work closely with Supply Chain Department to track shipments and effective inventory flow.

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  Xcite by Alghanim Electronics

  • Kuwait
  • Consumer Electronics
  • 700 & Above Employee

  • Category Supervisor

    • Mar 2016 - Jul 2017

    *Responsible for all aspects of agency brand's product line both Retail & Distribution.*Develop pricing, improved margin mix, spending plan and distribution goals by working closely with principle.*Managing product life cycle from strategic planing to tactical activities.*Specifying the market requirement for product by monitoring market trends and competitors activities.* Take brand ownership, analyze how the brand is positioned in the market and crystallize targeted consumers insights.* Plan marketing campaign and product promotions in light of benchmark and R/R analysis.* Evaluating product roadmap with principle, planning and implementing country wide product launches.*Establish purchase and sales forecast in par with budgets, anticipate bottlenecks.*Oversee /plan purchase schedule, stock monitoring /control , sales, DIO analysis on weekly and monthly basis.*Direct communication and engagement between internal departments to facilitate smooth operations.

  • Category Analyst

    • Aug 2014 - Mar 2016

    *Responsible for agency brand's Mobiles, Tablets, Networking & Accessories business both retail and distribution *Develop product and market knowledge to drive continues improvement within the category managed.*Undertake adequate analyses Forecasting, Bench-marking, Competitor and R/R analysis etc. to enable effective supplier negotiations which delivers a world-class cost base with on-time retirement of ageing SKU's *Initiating Purchase requisition after making adequate analysis and negotiation with supplier. *Closely monitoring sales trend & GM through Retail & Distribution channels and bring remedial measures to the gap.*Monitoring SKU wise R/R and plan product promotions , Incentive program, Marketing campaigns etc. with adequate supplier support. *Brand Inventory management to ensure optimum stock level at across all channels and at Buffer *Working as POC to the supplier with regards to all payable and receivables.*Manage product launches within the country. Enhance footfall and brand public brand awareness Initiating activities in coordination with online, social-media in-store & outdoor marketing wings.

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  Atadco

  • Senior Buyer

    • Aug 2011 - Jul 2014

    Reporting to the Deputy director of Procurement. In charge to facilitate company's project on procurement for the mission LOGCAP IV by American Military. Providing guidelines to the requester regarding procurement action and assist with complex or special requirement. Conducting conferences and meetings with customers in order to evaluate and schedule changes in current process of procurement. Staying up to date with the current trends in the market Work in a team of project cost estimating and forecasting requirements. Placing local purchase orders if required, for the contract signed. Maintaining sound relation with suppliers and sustained customers. Work out policies with suppliers (e.g. timely delivery, quality, etc…) Supervise team members to provide them work direction and technical

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  TJX Europe

  • Cardiff, United Kingdom

  • Senior Associate

    • Dec 2009 - Sep 2010
    • Cardiff, United Kingdom

    Part time