Experience

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  Republix

  • Canada
  • Marketing Services
  • 1 - 100 Employee

  • SEM Account Manager

    • Aug 2021 - Present

    ● Created and managed SEO strategies for various e-commerce, SaaS and financial clients ● Lead bi-weekly and monthly client reporting calls to discuss key performance indicators and future strategies for a client roster of 8 companies. ● Conducted and applied monthly technical SEO and spam link audits to ensure client sites follow search engine best practices. ● Performed comprehensive keyword research to align with business goals. Developed and executed strategic keyword strategies to boost organic search rankings and visibility. Continuously refined strategies based on performance metrics and market trends. ● Champion a data-led approach to innovation supported by well-structured hypotheses and continuous optimization leveraging learnings across the company. ● Maintained regular communication with other client agencies to ensure cross-functional alignment around content and ad copy. ● Audited and crafted compelling website content for product pages. Collaborated on on-page optimizations with creators. Conducted regular content audits and implemented on-page optimization strategies for enhanced user experience and visibility. ● Managed a team of content writers and junior SEO strategists to ensure client deliverables are delegated and completed efficiently and with a high standard of quality. ● Created and optimized landing pages for PPC campaigns and adjusted based on performance. ● Created and managed Google, Reddit, and Quora ads with a budget of $30K per client to promote lead generation and sales.

  • Citizen Team Member

    • Jun 2021 - Present

  • SEO Specialist/Jr Strategist

    • Jun 2021 - Aug 2021

• 

  Karigur

  • Canada
  • Retail Apparel and Fashion
  • 1 - 100 Employee

  • Digital Marketing Manager

    • 2017 - 2020

    ● Responsible for leading the company's marketing strategy which included digital, print, and analytical operations including designing Shopify eCommerce websites, and planning in-store events. ● Create and manage Google, Instagram, and Facebook ads and content to generate more traffic and revenue and manage email campaigns using Mailchimp. ● Pioneer the organization’s core messages through social media to ensure clarity and consistency throughout all communications and provide support and guidance on brand and messaging guidelines. ● Set clear promotional strategies and recommendations to ensure investments put behind the brands maximize growth, competitive edge while maximizing profitability. Create both organic and sponsored advertisement posts. ● Design market requirements, buyer personas, and segmentation details necessary for product and content strategy, sales enablement, and online marketing execution. ● Champion a data-led approach to innovation supported by well-structured hypotheses and continuous optimization leveraging learnings across the company ● Oversee web development activities including graphic design, discounts, themed pages, and other UX/UI functionality. ● Generate go-to-market plans, briefs, decks, digital content, social media content, blog posts, webinars/eLearning and other scalable enablement content for businesses while maintaining a high creative bar. ● Maintain regular communications with product, sales, and customer success teams to ensure cross-functional alignment around new product initiatives and releases.

  • Technology Associate

    • 2015 - 2017

    Overseeing a variety of technical operations including helping launch their store, setting up systems and processes for inventory, POS, and security. ● Provide thought leadership within the company, research and evaluate cutting-edge practices and enabling technologies for internal adoption. ● Analyze test results and make tactical and strategic recommendations to improve performance and scalability via architecture, infrastructure, and software designs.

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  Tjx Canada – Winners, Marshalls, Homesense

  • Canada
  • Retail
  • 700 & Above Employee

  • Sales Associate

    • 2017 - 2018
    • Ontario, Canada

    Greet customers in a friendly manner; be knowledgeable to answer questions regarding merchandise items, prices and brands and provide information on promotions, events and store locations. ● Process daily shipments, organization and set-up of the warehouse area; ensure all merchandise is received, processed and merchandise presentation standards are maintained. ● Demonstrate a high degree of customer service while processing all refunds, exchanges and purchases in accordance with company guidelines.

• 

  The Canadian Center For Integrative Medicine

  • Ontario, Canada

  • Administrative Assistant

    • 2012 - 2013
    • Ontario, Canada

    Provide administrative office support and oversee calendar maintenance, appointment scheduling and expense report preparation. ● Shadow a physician, DC, and ND in numerous procedures such as diagnosing patients, physicals, and urine testing. ● Responsible for balancing cash & debit machine payments, back up programs, general office clean-up, filing, and accurate data-entry.