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Bio

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Adam Van Vranken is a seasoned product management professional with a strong background in digital marketing, including SEO, PPC, and email marketing. He has experience in various industries, including sports, entertainment, and e-commerce. Adam holds an MBA from Southern New Hampshire University and has completed various certifications in marketing and web development.

Credentials

  • How to Research and Write Using Generative AI Tools
    LinkedIn
    Sep, 2023
    - May, 2026
  • Learning Chrome Web Developer Tools
    LinkedIn
    Jul, 2023
    - May, 2026
  • SEO Strategy: Link Building
    LinkedIn
    Dec, 2022
    - May, 2026
  • Email Marketing: Strategy and Optimization
    LinkedIn
    Oct, 2022
    - May, 2026
  • Google Analytics 4 (GA4) Essential Training (2021)
    LinkedIn
    Jul, 2022
    - May, 2026
  • HTML Essential Training
    LinkedIn
    May, 2022
    - May, 2026
  • HTML: Structured Semantic Data
    LinkedIn
    May, 2022
    - May, 2026
  • SEO: Ecommerce Strategies
    LinkedIn
    May, 2022
    - May, 2026
  • Learning to Write Marketing Copy
    LinkedIn
    Dec, 2021
    - May, 2026
  • BrightEdge Professional Certification
    BrightEdge
    Oct, 2021
    - May, 2026
  • Social Media Marketing: Strategy and Optimization
    LinkedIn
    Aug, 2020
    - May, 2026
  • Marketing Tools: Social Media
    LinkedIn
    Nov, 2019
    - May, 2026
  • Advanced Google Analytics
    Google
    Feb, 2020
    - May, 2026
  • Google Analytics For Beginners
    Google
    Feb, 2020
    - May, 2026
  • Hubspot Inbound Marketing Certification
    HubSpot
    Aug, 2019
    - May, 2026

Experience

  • GriffinWink Advertising
    • Denver, Colorado, United States
    • Search Engine Optimization Specialist
      • Nov 2023 - Present
      • Denver, Colorado, United States

      • Conducted SEO audit for current clients to create a baseline for a revamped SEO department• Gathered and organized SEO tasks to improve impressions, clicks, and click-through rate and increase SERP results.• Created monthly reporting processes for SEO clients using SEMRush.• Provided SEO website audit with on-page and off-page recommendations to Account Executives for new client proposals and service upgrades.

    • Suite Concierge
      • Feb 2017 - Present
      • Denver & Broomfield

      • Ensure suites of Ball Arena and 1st Bank Center are prepared for a VIP experience.• Provided Customer Service to 1000 VIP guest at the open of major music venue.• Managed strategic positioning of marketing posters throughout venue to increase ticket sales for different events.

    • United States
    • Marketing Services
    • 700 & Above Employee
    • Associate SEO Strategist
      • Apr 2023 - Oct 2023

      • Created SEO audits for potential and current clients to show current website rankings and how best SEO practices can be implemented and improve SERP rankings.• Researched content opportunities for websites using Ahrefs, BrightEdge, and SEMRush.• Presented deliverables to clients via virtual meetings

    • SEO Coordinator/Specialest
      • Oct 2021 - Apr 2023

      • Conducted keyword research for client websites and content optimizations.• Assisted in the creation of year-end wrapups for clients showing gains in keyword rankings, core web vitals improvements, and SERP rankings.• Assisted the email marketing team in testing email functionalities and double-checking the quality of outgoing emails.

  • Havenly
    • Denver, Colorado, United States
    • E-Commerce Specialist Contractor
      • Jul 2021 - Aug 2021
      • Denver, Colorado, United States

      • Created groupings in Excel for products with different variations.• Audited products and enhance descriptions for the products on the website.• Researched product specifications and photos to include on product pages.• Contacted product wholesalers for pictures and specifications to add value to product pages.• Enhanced 80 products a day to be added to the website.

  • MobileMoxie
    • Denver, Colorado, United States
    • Technical Search Engine Optimization Specialist
      • Apr 2021 - Jun 2021
      • Denver, Colorado, United States

      • Ran Core Web Vitals research in Web.Dev and Lighthouse for multiple clients to give an accurate view of website performance.• Created meeting agenda for main client meetings and outlines promised deliverables from previous meetings. • Researched keywords to be included in website content meta descriptions and heading tags to help rank webpages.• Scraped “People Also Ask” questions in Google using a content Scraper plugin to find content and word count trends for clients to implement and improve Search Engine Result Page ranking.• Wrote title tags and meta descriptions for over 100 products on a client’s new products page.

  • Acosta
    • Greater Denver Area
    • Retail Merchandiser
      • Feb 2018 - Mar 2021
      • Greater Denver Area

      • Achieved successful sales results; managed inventory and product placement for Clorox products in 20 different Walmarts• Built product display in over 20 different retail environments across the State of Colorado. • Installed displays to promote product benefits to selected demographical sectors. • Helped retail-merchandising team improve ROI +15pts and improve average dollar contribution $.14 per case

    • Retail Merchandiser
      • Oct 2017 - Jan 2018
      • Greater Denver Area

      • Managed displays in Targets and King Soopers to ensure the highest visibility possible for products.

  • Willis Towers Watson
    • Denver, Colorado
    • Pension Specialist (Contractor)
      • Apr 2017 - Oct 2017
      • Denver, Colorado

      • Sorted and passed documents to different departments to ensure proper documentation was collected to comply with pension regulations.

    • Customer Service Specialist
      • Mar 2017 - Apr 2017
      • Denver, Colorado

      - Filled in for permanent employees at 8 different locations - Constructed large informational binders for attorneys to use in legal proceedings- Setup boardroom for meetings, ordered meals, supplies- Sorted and distributed mail to office of very large staff- Arranged pickup/delivery of legal document through UPS and FedEx- Kept detailed inventory for entire office

  • Novitex Enterprise Solutions
    • Greater Denver Area
    • Customer Service Associate
      • Sep 2015 - Mar 2017
      • Greater Denver Area

      - Filled in for permanent employees at 8 different locations - Constructed large informational binders for attorneys to use in legal proceedings- Setup boardroom for meetings, ordered meals, supplies- Sorted and distributed mail to office of very large staff- Arranged pickup/delivery of legal document through UPS and FedEx- Kept detailed inventory for entire office

  • Aimco Apartment Homes
    • Greenwood Village,CO
    • Reinventing Operations Process Admin
      • Feb 2013 - Jul 2015
      • Greenwood Village,CO

      - Communicated with residents from 14 communities about billing and residential issues.- Worked in three different departments and met quality goals in all three, 80% survey and performance reviews.- Processed over 1500 check payments a month- Quality checked other team members with processing resident paperwork

  • All Western Mortgage
    • Greenwood Village,CO
    • Marketing Specialist
      • Jul 2013 - Sep 2013
      • Greenwood Village,CO

      - Maintained and followed up with sales and customer service contacts- Made on average 200 outbound sales calls to potential refinancers - Provided information to potential refinancers on process and requirements to refinanced home mortgages- Acted as go-between for information between potential customer and mortgage processor

  • Sports Authority
    • Englewood, Colorado
    • Content and Imagery Temp
      • Mar 2013 - Apr 2013
      • Englewood, Colorado

      ✔ Classified products information for Sports Authority website✔ Communicated with retail suppliers to ensure accuracy and cohesiveness✔ Wrote copy and specifications for products on website✔ Uploaded product information and photos

  • Mile High United Way
    • Greater Denver Area
    • Marketing & Communications
      • Sep 2012 - Feb 2013
      • Greater Denver Area

      ✔ Assisted in the creation and execution of social network and email campaign✔ Coordinated and maintained schedule for Turkey Trot mascot appearances ✔ Collected information and helped layout sponsorship fulfilment recaps✔ Constructed promotional gift bags for Turkey Trot race day participants

    • Marketing Consultant
      • Dec 2011 - Jun 2012
      • Greater Denver Area

      ✔ Led the creative process in developing brand name for new children's program✔ Developed schedule and plan for the naming process✔ Created PowerPoint and presentation materials for trust board presentation ✔ Presented program name ideas to 15-member trust board

  • VIP IN THE 303
    • Greater Denver Area
    • Marketing Specialist
      • Mar 2009 - 2011
      • Greater Denver Area

      ✔ Advised company in creating a marketing plan✔ Established a Hip Hop entertainment division✔ Conducted social and promotional events to create brand awareness✔ Collaborated with local business to come up with member benefits and discounts on card service✔ Distributed promotional flyers and free VIP cards to generate business

  • Against All Odds Productions
    • Greater Denver Area
    • Partner
      • Aug 2007 - Apr 2009
      • Greater Denver Area

      ✔ Created and maintained beneficial business relationships✔ Starts sales campaigns for advertising✔ Grew distribution of publication to 19 states using social networking and attending industry events✔ Worked with publication printer to large quantity print publication on strict bimonthly deadlines

Education

  • 2017 - 2020
    Southern New Hampshire University
    Master of Business Administration (MBA), Internet marketing
  • 2002 - 2006
    Johnson & Wales University
    Bachelor's degree, Marketing with a concentration in Sport & Entertainment Event Managment
  • 1998 - 2002
    Arapahoe High School
    Diploma

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Computer and Network Security, Computer Software, E-learning, Education Management, Marketing and Advertising, Information Technology and Services.”

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