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Adam Melnick is a seasoned business development and strategy expert with 20+ years of experience in leading product strategy management, financial modeling, marketing, and lead generation. He holds an MBA from Babson College and a BS from The George Washington University.

Experience

  • BK Medical
    • Peabody, Massachusetts, United States
    • Director of Global Product Strategy Management
      • Aug 2019 - Present
      • Peabody, Massachusetts, United States
    • United States
    • Medical Equipment Manufacturing
    • 700 & Above Employee
    • Global Product Manager II
      • Sep 2017 - Jul 2019

    • Global Product Manager
      • May 2015 - Sep 2017

    • Product Marketing Operations Manager
      • Jul 2014 - May 2015

    • MBA Marketing Associate
      • Mar 2014 - Jul 2014

      Developed 2 competitor intelligence reports and content for a product brochure to build sales force and physician product knowledge in graft science and Boston Scientific's graft offerings.Collaborated on the development of a marketing brochure and physician technique guide for the Gynecology product franchises. Interviewed 6 sales representatives on their marketing materials usage and physician needs to develop customized tools and messaging.

    • Development Associate
      • Mar 2010 - Aug 2012

      Developed $35MM division’s first lead generation program maximizing revenue generation opportunities in an era of increasing fiscal austerity resulting in $5+MM in new revenue.Coordinated responses to multiple, simultaneous RFPs to the federal government including winning a critical 5 year Indefi...

  • LECG
    • Cambridge, MA
    • Business Development Associate
      • Mar 2007 - Oct 2009
      • Cambridge, MA

      Created the firm’s pipeline and lead generation program for business development directors identifying and tracking over 1000 specific revenue opportunities.Provided strategic analytical research and competitive intelligence on LECG practice groups and industry verticals for business development ...

    • Business Development and Marketing Researcher
      • Jun 2006 - Mar 2007
      • Boston, MA

      Developed the company’s first lead generation initiative involving the analysis and communication of revenue opportunities to sales representatives responsible for $500,000 in total and $2+MM in prospective sales.Trained sales representatives on the lead generation initiative and effectively usin...

Education

  • 2012 - 2014
    Babson College - Franklin W. Olin Graduate School of Business
  • 2002 - 2006
    The George Washington University

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Business and Professional Services”

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