Experience

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  Allied Global Marketing

  • Greater New York City Area

  • Vice President Client Solutions

    • Feb 2014 - Present
    • Greater New York City Area

    Allied Global Marketing is a full-service integrated marketing agency working with the world's largest entertainment, consumer and lifestyle brands.Select Current & Previous Clients:- Amazon.com- Singapore Tourism Board- Harry Potter: Wizarding World Digital - The Museum of Jewish Heritage- Feld Entertainment- Singapore Airlines - Doctors Without Borders- Downton Abbey The Exhibition- New York Racing Association- Fortune Magazine

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  AKA NYC

  • Greater New York City Area

  • Director of Marketing and Partnerships

    • 2009 - Jan 2014
    • Greater New York City Area

    AKA is a global entertainment advertising and marketing agency for live entertainment, arts and cultural industries. AKA is a global advertising and marketing agency for live entertainment, arts and cultural industries.Supervised four marketing managers, four coordinators and interns. Managed, developed and implemented marketing initiatives, sales, online and promotional campaigns for Broadway shows (The Book Of Mormon, Spider-Man, etc.) and worldwide tours (How To Train Your Dragon, Billy Elliot, etc) and comprehensive strategic recommendations informed by sales analysis and quantitative research.Major Projects:• Secured high-level partners including Google, American Express, MasterCard, Fidelity Investments, Expedia, MTV, Gilt City, Universal, American Airlines, Bloomingdales and Marriott saving clients over $5M.• Supervised social media partnerships with USA Network, SiriusXM Radio (The Book of Mormon) and "Glee" (The Book of Mormon), Madison Square Garden Entertainment (End of the Rainbow), etc.• Worked in tandem with Director of Digital to create long-lead, multi-platform partnerships for clients with Expedia, Google, American Express, the New York Jets, the New York Mets, etc.• Increased added value and promotional opportunities both online and in print for all paid media at the agency.• Procured industry firsts including Google Offers first-ever Broadway presale, Spider-Man takeover of Times Square on CNN’s New Year's Eve celebration, a dedicated Sirius Radio channel for The Book of Mormon and an NBC Public Service Announcement with Billy Elliot.

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  Richard Frankel Productions

  • Marketing Director

    • 2008 - 2009

    Richard Frankel Productions is a Tony Award-winning theatrical producing and general management firm.Supervised two marketing managers, a coordinator and an intern. Managed existing campaigns and developed and implemented new marketing initiatives, sales and promotional campaigns for RFP theatrical productions in New York and across North America including Hairspray, Gypsy with Patti LuPone,Young Frankenstein, Stomp, and Fidelity Investments FutureStage program. Prepared budgets to determine financial viability of new marketing efforts. Organized promotional appearances and media events for each theatrical production.Major Projects:• Successfully instituted numerous ticket sales efforts, which included various online e-commerce initiatives including Macy’s, Newsday Newspaper, Zip Car and Six Flags.• Conceived and created an “Audition Day” for Fidelity Futurestages that gives area high schools and middle schools a once in a lifetime Broadway experience.

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  Fox Theatricals

  • Marketing Director

    • 2007 - 2008

    Fox Theatricals is one of the nation’s premier theatrical producing organizations.Supervised two marketing managers and two marketing interns. Managed all marketing initiatives of Legally Blonde brand, which included the national tour, reality show, Broadway production and MTV broadcast. Developed national marketing promotions and campaigns with several third parties, including McDonald’s, USA Today and Tuscan Milk. Served as primary contact among Legally Blonde producers, advertising and public relations agency.Developed online and mobile strategies, including search engine optimization and texting campaign. Directed the marketing campaign for “Legally Blonde the Musical” and “The Search for Elle Woods”, airing on MTV Network. These campaigns contributed to two Emmy and seven Tony nominations for the brand.Major Projects:• Solicited new business with major sponsors, including Tiffany & Co., Pottery Barn Teen, Matrix,Verizon, UPS, Claire’s and Red Bull. • Successfully increased ticket sales 20%, and increased website traffic to over 100,000 users per month.

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  CNN

  • Marketing Manager

    • 2005 - 2007

    CNN is one of the key companies that make up the media giant,Time Warner.The company has offices worldwide. Supervised four Assistant Marketing Managers and two marketing interns. Managed marketing budget of over $1M.Managed all marketing and public relations efforts for CNN Studio Tour in Atlanta and Inside CNN in New York, which were CNN behind-the-scenes shows revealing the history, artifacts and on-air sets of several broadcasts, including “Anderson Cooper 360”, “Nancy Grace” and “The Glenn Beck Show”. Collaborated on several on-air marketing campaigns for Turner, including “Anderson Cooper 360” and the Cartoon Network.• Achieved increase in ticket sales 20% each year at the CNN Studio Tour in Atlanta, which was one of the three most- visited tourist attractions in Atlanta.• Increased traffic to website 29% with the development of CNN StudioTour on several party websites,includingAOL, Orbitz, Expedia and Travelocity.

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  HHC Marketing

  • Senior Account Executive

    • Jan 2000 - Jan 2005

    HHC Marketing is a boutique promotional and marketing agency servicing clients in the Entertainment industry.Managed and developed marketing budgets. Coordinated marketing initiatives with advertising agencies, company management and press offices to ensure brand consistency. Directed the development of production websites. Provided leadership to two Marketing Coordinators, a marketing intern and the promotional street team. Several major clients earned coveted Tony awards, including Chicago, Monty Python’s Spamalot and Cabaret.Contributed to the creation of the first Absolut Vodka ad for the Broadway show,The Full Monty, and effectively proposed the placement of those ads in various publications, including Playbill magazines, NY Post, NY Times, Daily News and USA Today.Established and coordinated campaigns between the Warner Brother’s film The Phantom of the Opera and the Broadway show.

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  Cohn & Wolfe

  • Assistant Account Executive

    • Dec 1999 - Nov 2000

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  IBM

  • Greater Atlanta Area

  • Assistant Project Manager

    • Jun 1995 - Sep 1996
    • Greater Atlanta Area