Experience

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  Avedis Zildjian Co

  • Director Of Customer Experience
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  Avedis Zildjian Company

  • United States
  • Musicians
  • 100 - 200 Employee

  • Sales Manager - East (U.S.)

    • Jan 2024 - Present

    Sales responsibility for the Northeast Region Music Dealers.Sales responsibility for the East Division - including key dealers for the Midwest, Southeast and Inside Sales.4 direct reports (Midwest, Southeast and 2 Inside Sales Reps)Achieve Annual Sales Quotas, OPEX and Budget Accountability

  • Sales Operations Manager

    • Feb 2020 - Jan 2024

    • Manage Inside Sales (U.S.) team (2 members) covering 350+ direct dealers across the United States• Manage global communication of new product sales plans worldwide.• Communicate global promotion plans designed to achieve sales volume worldwide.• Gather and analyze key forecasting data from global sales team from SKU level to Category level on a monthly/quarterly/basis for weekly forecasting and monthly S&OP meetings.• Travel to various marked in the United States to visit dealers for product training, increase brand loyalty and sales.• In conjunction with marketing department, help prepare and distribute Power Point presentations for global sales to utilize during sales calls.• Attend Industry Trade shows in the United States.• Help organize and administer bi-annual sales meetings.• Key point person for all questions/inquiries by global sales team.

  • Sales Communication & Planning Manager

    • Aug 2011 - Feb 2020

    • Manage global communication of new product sales plans worldwide.• Develop plans to implement sales objectives and strategies to the U.S. sales force.• Develop sales support materials including sales representative training material, dealer communication and in-store merchandising aids.• Develop and communicate global promotion plans designed to achieve sales volume while delivering appropriate margin objectives.• Develop and manage all key dealer and distributor events including objectives, strategies, budget, rep and dealer communication, sales support material and post-event analysis.• Travel to various markets in the U.S. with local sales reps to visit dealers for product training, increase brand loyalty and sales.• Assist Marketing Department in developing sales support materials including sales representative training material, dealer communication and in-store merchandising aids.• Work with various artists on drumstick needs, including Eric Singer/KISS, Matt Sorum/Guns & Roses, Hollywood Vampires and James Kottack/Scorpions for worldwide tours and events.

  • Product Manager - Drumsticks

    • Aug 2011 - Nov 2016

    • Developed and executed annual and long-range strategies for drumsticks and accessory product lines worldwide. • New product development, assortment, segmentation, positioning, pricing, forecasting, budgeting, promotions, and SKU management.• Developed and executed promotion strategies and plans for drumstick and accessory products. Designed strategic opportunities for volume and market share growth, competitive activity and profitability.• Provided product expertise to members of the Marketing team to articulate product benefits and facilitate the development of consumer and trade marketing programs, including product artwork development, packaging, POS, collateral materials, for both consumer and trade communications.• Monitored the performance of drumsticks against competitive lines via market research, sales/trade data, dealer/distributor reports, dealer visits, and attendance at key trade shows. Report findings to senior management and recommend appropriate responses to competitive threats.• Worked to achieve sales and profit goals.

  • National Account Manager

    • Oct 2010 - Dec 2014

    • Forecasted and tracked key account metrics.• Negotiated yearly budgets with client in regards to marketing and promotions plans.• Reviewed and implemented assortment changes to maximize sell through and profit.• Conducted annual sales meetings with client to introduce new products and to form new directions and programs.• Attended client meetings to assess the current business plan and make changes as needed.• Processed all day to day business for client including purchase orders, returns and credits.• Results: Increased sales by over 25% surpassing $1 million in 2011.

  • Customer Service Manager / Key Account Manager

    • Sep 1999 - Oct 2010

    • Managed 6 global customer service representatives.• Provided a dynamic link between the Zildjian Company, its sales representatives, dealers, distributors, and consumers; in regard to order processing, responding to inquiries concerning orders, products, pricing, warranty, and availability information.• Worked with global Sales Representatives to cover various dealer bases applying a wide range of promotions.• Responded to customer requests for return authorizations, stock inquiries, literature, purchase-order status and artist-relations information, while minimizing escalations that require further negotiations.

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  Northeastern University

  • Part time professor – Music Department – Music Merchandising Class

    • Jan 2004 - May 2005

    * Conducted weekly lectures covering topics such as business organization, marketing, distribution and sales techniques in the diverse field of music merchandising.* Arranged guest speakers in the field such as Product Management, Marketing Specialists, and Sales Support & Promotions Manageme...

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  South Shore Music Circus

  • Cohassett Massachusetts

  • Stage Hand

    • May 1995 - Sep 1999
    • Cohassett Massachusetts

    * Served as backstage liaison for band management and talent, attended to personal and specific needs for each artist. Personal concierge for talent before, during and after concerts.* Chaperoned various talent to live radio interviews.

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  Rounder Records

  • Customer Service Administrator/Accounts Receivable

    • Sep 1998 - Aug 1999

    * Worked closely with Marketing Department to provide all promotional material to various press outlets for review.* Conducted collections activity.* Attended to the needs of consumer orders.

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  Paula Cole World Tour 1997

  • Stage Manager

    • Feb 1997 - Nov 1997

    * Performed as Stage Manager, Drum Technician and Personal Assistant for all band members.* Liaison between tour management and local staff on a nightly city-to-city basis.