Experience

• 

  Pollet Pool Group

  • Barnstaple / Newbury

  • General Manager For Pollet Pool Group UK & Golden Coast Ltd

    • Jul 2022 - Present
    • Barnstaple / Newbury

• 

  Golden Coast Ltd

  • United Kingdom
  • Recreational Facilities
  • 1 - 100 Employee

  • Sales Director

    • Nov 2017 - Present

    Continuing my work with Golden Coast - our ambition to be the distributor of choice to the wet leisure industry. Honoured and humbled to be given this opportunity.

  • Sales Manager

    • Mar 2012 - Present

    At Golden Coast we pride ourselves on delivering pool, hot tub, spa, sauna and steam products to the UK wet leisure industry. Starting out in 1977, we have grown to become the UK’s largest, independent distributor of wet leisure products to the trade.Our commitment to the highest standards of customer service, innovation in the market, and knowledge, not just of our products, but the industry in which we operate, has seen us continue to grow from small beginnings to the force we are today.That’s why we place you at the heart of everything we do. We don’t just say it, we believe it, and ask that you measure us against that standard.Our trade customers receive the best. If you are yet to experience what that means, then open an account and start the journey to a better customer experience, not just for you, but your customers too.

• 

  Audi South West Ltd

  • Audi Sales Manager

    • Jan 2011 - Feb 2012

    I identified the reasons behind the under-performance in the sales department, input a strategy to improve performance and changed the culture of the team to want to achieve more.I recruited and trained a completely new sales team over the first 6 months, and increased new and used car sales profit by over £105k compared to that in 2010; an increase of 67% in 12 months. Other responsibilities included:- New and Used Car Contract Management - New vehicle tender process- Annual budgeting - Maximising Audi tactical offers/ brand development- Procurement strategy for brand purchases - Building / maintaining brand relationships- Managing internal costs to maximise profit - In house training / training needs analysis- Adhering to Audi Brand Standards - Strategy creation for objective achievement- Mystery Shop analysis / management - Daily team / monthly peer strategy meetings- Building business beneficial relationships with other local / national businesses

  • Car Group Buyer

    • Oct 2009 - Jan 2011

    The focus of this role was to source and purchase used vehicles for our 5 Audi centres ensuring best value was achieved. To ensure the purchase of correct vehicles for the market area I created a stock profile analysis for each centre, consisting of what has been sold in the last 12 months, what our clients were searching for on the internet and what our direct competitors were selling. In this role I was also tasked with maintaining group relationships with Audi UK, ensuring completion of the Audi purchase contract obligations, internal stock management (60 day policy) and group monthly unit target completion.

  • Sales Manager

    • Sep 2007 - Oct 2009

    In September 2007 I became the youngest Audi sales manager in the country taking over the used car operation in Exeter. The used car business at this stage had an £8 million turnover but grew to £12 million pound operation by the end of 2009.

  • Business Manager/Sales Controller

    • Mar 2007 - Sep 2007

    I took this role as I felt it held a greater opportunity to further my career. Whilst at Exeter I underwent an Audi Management Assessment, after which I was promoted to Sales Controller within Exeter Audi.

  • Business Manager

    • Nov 2005 - Mar 2007

    This role involved having an in depth knowledge of the Financial Services Authority (FSA) regulations and implementing the processes needed within the sales department to comply with these. Reporting directly to the Head of Business, I was responsible for motivating a team of four experienced sales executives and exceeding my departmental budget.

  • Audi Accredited Sales Executive

    • Jan 2004 - Nov 2005

    This role consisted of being part of the front line operation in a very busy and proactive sales environment, whilst delivering a quality service to an ever changing and highly demanding customer base and maintaining target performance. I sold and delivered 127 cars in my first 12 months.

• 

  Richardson's SEAT

  • Richardsons Seat - Plymouth

  • Trainee Sales Executive

    • May 2003 - Dec 2003
    • Richardsons Seat - Plymouth

    This was my first role after leaving college and was very much a learning curve into business practice and the motor trade. It gave me the foundation and confidence to accept the role at Audi when I was head hunted.