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Adam B. King is a seasoned marketing communications professional with 20+ years of experience in developing and executing strategic marketing and business communications across external and internal audiences. He has led teams and managed budgets for various companies, including DuPont, LGC, Fujifilm Medical Systems U.S.A., Inc., Cabot Corporation, HeartWare Inc., Neurometrix, Inc., Aspect Medical Systems, Inc., CRIC Capital, LLC, and Bell Atlantic Directory Group.

Experience

    • United States
    • Manufacturing
    • 700 & Above Employee
    • Global Business Communications Leader, Industrial Solutions
      • Oct 2023 - Present

      Lead a dynamic, multi-national team of six communications professionals in the development and execution of strategic marketing and business communications across external and internal audiences to drive business growth and employee engagement for the $2 billion Industrial Solutions business, part of DuPont's $4.7 billion Electronics & Industrial business segment. Provide proactive communications counsel to global and functional leaders in key areas including branding, positioning, digital communications, employee-value proposition, and operational and commercial excellence.

    • Global Communications Leader, Precision Parts and Solutions
      • Jun 2021 - Oct 2023

      Responsible for developing and executing strategic marketing and business communications across both external and internal audiences and providing regional support for the execution of Healthcare & Specialty Lubricants communications plans in the Americas region. Execute integrated communications strategies across a broad range of communication channels to support the Precision Parts & Solutions business.

  • LGC
    • Milford, Massachusetts, United States
    • Senior Director Of Marketing
      • Jan 2021 - Jun 2021
      • Milford, Massachusetts, United States

      Responsible for the development and implementation of “best-in-class” marketing strategies and tactics that support the business’ product and service offering with direct oversight of activities across marketing functions including channel management, digital marketing, eCommerce and support of d...

    • Senior Director Marketing Communications
      • Jun 2019 - Aug 2020
      • Lexington, Massachusetts

      Served in executive leadership role and reported directly to CEO. Guided planning, creation, and production of all internal and external communications across $700M business including software, digital imaging, and endoscopy. Managed 4 direct reports and 1 full time, contract technical writer. Le...

    • United States
    • Chemical Manufacturing
    • 700 & Above Employee
    • Senior Marketing Communications Manager
      • Sep 2018 - Jun 2019

      Held top-level marketing communications role. Established marcom strategies and planning objectives to drive positive business results with cross-functional collaboration.• Managed >$1M budget when defining and implementing mix of strategies and tactics including raising brand awareness, increasing lead generation, and launching and supporting commercial products.• Measured outcomes and facilitated improvement, continuously fine-tuning project execution and creating “better than before” results.

    • Global Marketing Communications Manager
      • Mar 2012 - Aug 2018

      Directed corporate brand strategy and budget across 9 global business segments and 5 product lines including performance additives for coatings, plastics, and energy materials. Spearheaded global and regional product launch strategies and execution.• Achieved industry-leading market presence and sales growth, generating 66 converted leads in 2017 worth more than $350K in new business.• Established and managed 1st-class collateral management tool, streamlining customer interactions, guaranteeing version control, and ensuring consistent messaging.• Revolutionized how company marketed and sold products globally while reducing printing costs by 75+% and proving correlation between use and productivity as 80% of top users were also top sales performers.• Launched 12+ new products with integrated campaigns, including media relations, advertising, multimedia, and sales tools, directly leading to new business growth.

    • Global Branding and Marketing Communications Manager
      • 2010 - Mar 2012

      • Conceived and implemented messaging for electronic, print, training, exhibits, and trade shows• Managed electronic and print collateral development—from inception to release—across internal functions, legal, regulatory, and outside suppliers as appropriate to deliver results• Created and design...

    • Marketing Communications Manager
      • Jan 2010 - Jul 2010

      • Developed brand marketing plans: including advertising, public relations, marketing communications, social media, trade shows, and drove internal collaboration with product marketing, regulatory, and sales teams to implement successful marketing programs• Managed lead generation activities to a...

    • Senior Manager - Marketing Communications
      • Aug 2004 - Jan 2010

      • Developed Marketing Communications strategy, including corporate and product branding, corporate mission development and positioning, and marketing expanded product offerings• Managed budget and vendors relating to product marketing initiatives, graphic design and collateral development, and tr...

    • Marketing Manager
      • Jun 2000 - Jul 2004
    • Communications Coordinator
      • Apr 1998 - Jun 2000

Education

  • 1995 - 2000
    Northeastern University

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Industry Focus. “Marketing and Advertising”

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