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Adaji Samson is a seasoned sales professional with extensive experience in managing relationships, leading sales teams, and driving business growth. He has a strong background in trade development, sales strategy, and customer relationship management. Adaji holds a Bachelor of Arts degree in History and a PGDM in Management from reputable universities.

Experience

  • BUA Foods Plc.
    • Enugu State, Nigeria
    • Trade Development Manager(Sales Manager)
      • Dec 2023 - Present
      • Enugu State, Nigeria

      Acquisition of new clientsLead generation and conversionCreating a short- and long-term sales plan with the intention of achieving the given objectivesConsistently meet revenue goals in accordance with team/organizational goalsActively looking for possibilities to upsell and cross-sell to existing customersObtaining referrals from the current clientele to widen the sales pipelineManagement of customer relationshipsRecognize customer needs and provide insights for improving the product portfolio based on interactions with and feedback from customersManagement of key accounts and development of new ones.

    • Nigeria
    • Food and Beverage Manufacturing
    • 700 & Above Employee
    • Channel Manager( Bakery).
      • Jun 2018 - Present

      Manage relationships with existing distributors and all existing customers as well as identifying new business opportunities towards the improvement of total revenue, and customer base of the organization in the assigned territory.See to the implementation of sales strategies in the territory for performance optimization.Responsible for the development of territory action plan for coverage.Responsible for managing and developing all aspect of FMN business relationship/performance with dealers to ensure KPI objective are met.Implementation and execution of sales process.Manage the day to day interaction with the Dealers to achieve 100% of the agreed objectives.Manage redistribution team and ensure all teams deliver against their monthly KPIs.Coach the redistribution team, working closely with the Regional Sales Manager to ensure that training is embedded.Conduct surveys, gather and report market and competitive intelligence to assist in Managements’ decision making.Ensure agreed SOPs are adequately and strictly adhered to.

    • Assistant Manager Bakery Support
      • May 2016 - Mar 2019

      • I am responsible for execution and implementation of company sales policy at the bakery channels..• Experience in JBP, business negotiations, and managing trade terms.• Ensure availability of product at the bakery channels by connecting the bakery channels to the trade or dealers.• Communicating effective and Superior customer satisfaction via prompt response to customer complain and resolution.• People leadership that translates into achievement of business objectives.• Achieve and surpassing sales target.

  • The Lacasera Company PLC
    • Abuja, Federal Capital Territory, Nigeria
    • Sales Representative
      • Nov 2014 - May 2016
      • Abuja, Federal Capital Territory, Nigeria

      Effectively supervise and manage a sales force towards meeting surpassing businesses expectations via effective supervision, motivation, coaching and mentoring.Route delimitation, coaching both new and existing.Excellent mentoring, coaching and people management skillsStrong business sense.Proven ability to drive the sales process from plan to close

  • Niyya Group Ltd
    • Abuja, Federal Capital Territory, Nigeria
    • Sales Executive
      • Nov 2008 - Oct 2014
      • Abuja, Federal Capital Territory, Nigeria

      Attainment and surpassing business expectations via effective distribution of my brand to major shops, Super market, eatry.

Education

  • 2001 - 2006
    University of Maiduguri
    Bachelor of Arts - BA, HISTORY
  • 2020 - 2021
    Modibo Adama University, Yola.
    PGDM, Management
  • 2019 - 2022
    Modibo Adama University, Yola
    PGD Management, Business Management

Suggested Services

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Industry Focus. “Food and Beverage Manufacturing”

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