Experience

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  Emerson Process Management

  • Shanghai City, China

  • SR Digital Marketing Manager, RMT

    • Apr 2014 - Present
    • Shanghai City, China

    • Develop and implement eMarketing strategic planning local for local in china, in alignment with the AP and global plans, to capitalize on business opportunities and adapt rapidly to market changes• Digital customer connection full line from front end experience with internal stakeholders collaborating. “LEARN- marketing campaign & promotion” ”SPECIFY-product sizing & sales enablement””PROCURE-eCommerce””INSTALLl-Serivce””OPERATE-Lifecycle and customer education” • Demand Generation Campaigns creation and budget on marketing planning. Create demand by running multichannel campaigns and communicating value proposition and differentiated solutions to the market.• Work with sales team to setup local for local E-Commerce platform (china OEM store) model under multi-department supporting and lead the e-store promoting to key accounts.• Global iStore project launch in china and steamless whole process from MKTG to pre-sale support and QSR under the global digital 5-year strategy.• Easy Mobile experience creation and social media yearly plan and topic with corporate branding team• Management external medias and vendors portfolio and pitch up qualified agency to ensure campaign output and wisely expending.• Expert in and manage digital medias and channels to adapt to company reality: Providing comprehensive analysis and intelligence reports timely. • Sale enablement tools and content creation, focusing on highly differentiated solutions and moving customers seamlessly through the sales cycle. Digital Tools to support multi-channel user experiences: digital, sales and customer care.

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  DowCorning

  • Shanghai City, China

  • Brand Marketing & Communication, China Manager & Digital Team Leader.

    • Mar 2011 - Mar 2014
    • Shanghai City, China

    • Responsible for the content online integrity for brand website, social Medias, online advertisement and SEM/SEO presents a unified and consistent brand online presence.• Define G.China brand strategy and year plan, by translating global corporate strategy into a competitive local demand generation and budget plan. • Lead high-impact & China-based projects, as well as globally corporate digital projects/campaigns to achieve corporate and brand awareness and credibility that translate to demand generation.• Expert in and manage digital medias to adapt to company reality: Providing comprehensive analysis and intelligence reports timely. • Brand governance and digital counterpart for industry marketing. • Measurement metrics, scorecard, workflow and standard procedure establishing for Brand Digital Marketing. And ensure digital team efficient and reliable for digital activities implementation.++++Projects:- Fascinating Silicone Platform” project- Social medical content calendar dedicate and monitoring - Global SEM and SEO campaign management- ICP Distributor Engagement project (2012)- Best Practice Kits for MKTG Working process for own team- Social Listening for Strategic Business (2011. July)

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  HARMAN International

  • Shanghai City, China

  • Internet Marketing Manager

    • Dec 2010 - Mar 2011
    • Shanghai City, China

    Display advertising and media events: working with vendors, holding outdoor cities events, fans contest, brand store campains, audio-visual experience activities, theatre chain advertisement, ad printing in mini cooper brand stores, digital displaying and social media engagement for sale promotion and product launch. Direct Sales: Create country level brand stores working in conjunction with our brand sites as the preferred destination for consumers to purchase Harman products. Coordinating with the eCommerce Channel Manager and customer service to provide unmatched product selection, unique product services & solutions, product customization, with world class fulfillment and support. www.jbl.com.cn for JBL china in my working time.Distribution Sales: Drive leads to local country level retailer’s online and brick and mortar stores to develop incremental sales. Enrich the relationships between our sales account managers and their retailers by arming them with reporting and analytics.Online Customer CareWork with the region customer care and Global Brand Management team to offset the cost of customer support by transforming our brand sites into the first destination consumers go to for product support. Using our brand Sites to drive product registration, help consumers troubleshoot their own problems with products, help the consumer get started during the out-of-box experience, and to notify consumers of product upgrades to proactively assist the consumer to reduce customer dissatisfaction. Identify support trends to feed information to the product customer care and product development teams.Brand Website Management:Localize and constantly improve the most comprehensive online destination to experience the Harman Brands as consumers seek information when moving toward a purchase decision.

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  Tektronix

  • United States
  • Appliances, Electrical, and Electronics Manufacturing
  • 700 & Above Employee

  • Digital MKTG (web MKTG)

    • Mar 2007 - Dec 2010

    ◆ Asia Pacific Regional web team leader 1. Be in charge of driving increased online website visitors to 4 local websites (China/Taiwan/Korean/ASEAN)2. Contribute qualified marketing leads, with 50% on the basis of whole field marketing targets.3. Innovate/design Digital campaigns and utilize digital ways/tools to make growth and customer stickiness. 4. Drive customer satisfaction under multi-culture. and build up loyal relationship with strong brand awareness5. Achieve field marketing milestones and targets for New Product Introductions and sustaining marketing programs via effective e-marketing supports.◆ Great China Value Channel focal point (online)1. To gain CN website prestige, building up a preferred Test & Measurement site in China. 2. Support CN 100 partners web market business development in terms of Tektronix products lines3. Make sure the interaction between partners and company, as well as to effect all digital campaigns be traceable, measured and resource integrated, business model qualified.4. Social media combination and University resource to value added.

  • Asia Pacific + Japan web MKT leader

    • Mar 2007 - Dec 2010

    besides first postion, Japan region added into my responbility

  • Achievements & Activities:

    • Dec 2005 - Jul 2007

    1) Established Simplified Chinese /Traditional Chinese /Korean local websites from demo to normal sites in 2006; refreshing the design and interface, user experience yearly; accomplishment new website launch with brand switch and tech improved under aggressive deadline. 2) China website visitor progressed double in CY07, and continuous increased later years, and reach another aggressive milestone number in CY09.3) Development Extranet website for strengthening the relationship with dealers and the linkage of channel sharing.4) Performance 60% Asia Pacific marketing leads as with one fifth of the average cost5) China value chain digital marketing leads beyond the target 20% in 2008 economic recession. 6) Run successfully multi-lingual system for data integrated and support, cooperating with US team in 20077) Web team wins the best value awards in the talent review in CY078) Web team taking over Japan web marketing in 2009. After that my team became the biggest section in APAC marketing.9) Beating the competitor, in terms of company brand awareness in China, and product influence online, based on 2008 authority’s survey.10) Getting progress of Social media program with PR team to win-back Korean customers and to get new market of new R&D product line.11) Search Engineer Marketing program competing with competitors12) Creating “Discovery Zone” for each country website, including video training center, online seminar center, Webinar center, education center and forum etc… to increase the visitors/ owned register members and customers loyalty.13) Standardization membership system and its register process in accordance with business models most efficiency.14) Optimization 80% product web content at a regional scale. 15) Most effective e-campaign, annual owned digital greeting project, being in Tektronix world wide marketing.

  • Web Marketing

    • Dec 2005 - Feb 2007

    ◆China e-MKTG focal point◆Asia Pacific regional E-marketing project coordinator

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  Sina.com

  • RPG game dept, web marketing

    • Aug 2004 - Dec 2005

    ◆ Web activities design and develop1. Design web activities for online game to continuously increase number of online players and the playing time. 2. Design attractive online campaigns to players, feasible to Tech-support department from NC soft Inc. and game management team in Shanghai. 3. Engage game membership with MKTG projects delivery or game upgrade, high participant rate.4. Building strong relationship with game players union via online community, coordinate their reaction and general requirement towards to game operation.5. Be in charge of online activities results tracked and improved6. Support Offline MKTG activities and its follow-up to bring up player stickiness to game brand.◆ Game official website promotion and upgrade1. Organizing and developing Lineage II official website, keeping renew look and feel quarterly2. Upgrade the website functions in accordance with game edition up.3. Designing friendly user interface and visual impacted website/ event landing page 4. Improving online community and producing online advertisement

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  eFeedLinkTektronix Inc

  • Web devleoper

    • Apr 2003 - Aug 2004

    ◆ Website building up1. Design English/Chinese website for “eFeedLink”; build up online marketing events landing page; implement marketing project web requests.2. Create website for company members according to specified requirements.3. Be line with web engineer to make company sites more professional and friendly towards position of agribusiness knowledge provider4. Support customers web marketing.5. Brand implements◆ Graphic designer1. Design magazine advertisement for key accounts2. Online banners and advertisements making