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Abu Naser is a seasoned management professional with 20+ years of experience in retail, sales operations, business development, and strategic planning. He holds an MBA from Dhaka College and an ACBA from the Institute of Business Administration (IBA), University of Dhaka.

Credentials

  • Competitive Business Strategy & Innovation (CBSI)
    Institute of Business Administration (IBA) - Dhaka University
    Jan, 2017
    - Apr, 2026
  • Leadership Certificate in Managerial Communication (LCMC)
    Institute of Business Administration (IBA) - Dhaka University
    Oct, 2016
    - Apr, 2026
  • Leadership & Change Management (LCM)
    Institute of Business Administration (IBA) - Dhaka University
    May, 2016
    - Apr, 2026
  • HACCP
    The Chartered Institute of Environmental Health
    Jan, 2016
    - Apr, 2026

Experience

    • Bangladesh
    • Retail
    • 700 & Above Employee
    • Director Operations
      • Jan 2016 - Present

    • Chief of Operations
      • Apr 2012 - Jan 2016

      Responsibilities• Direct company operations to meet budget and other financial goals• Manage retail operations in line with the company’s sales objectives• Direct short-term and long-range planning and budget development to support strategic business goals• Direct and participate in acquisition and growth activities to support overall business objectives and plans• Develop, establish, and direct execution of operating policies to support overall company policies and objectives• Engage in strategic analysis, including research into suppliers, markets and product and service categories, to inform and develop commercial strategy and sourcing plans for Non Food Category• Negotiate with preferred suppliers, drafting contracts and technical schedules for Non Food Category• Develop and manage contracts with suppliers to meet key performance indicators and agreed targets

    • Chief Operating Officer (Retail)
      • Dec 2011 - Apr 2012
      • Dhaka, Bangladesh

      Overseeing Departments:Retail Operations, Category Management, Retail business Development, Retail Customer Care, Business Research,Outsourcing.

  • OTOBI Ltd
    • Bangladesh, India
    • Chief CRM Retail Officer (Southeast Asia)
      • Jul 2010 - Oct 2011
      • Bangladesh, India

      Overseeing Departments: CRM Retail, Category Management, Business Development, Customer Care, Business Research, Export, Outsourcing, Decision Support System, Indian Operations.Duties and Responsibilities:• Coordinate development of new products based on the market and consumer intelligence. • Review and approve brand/business plan, newly developed products and marketing/communication strategies. • Oversee execution of business plan and category strategy by Category management. • Review and approve plan for annual forecasting for raw materials and finished products of the all categories. • Plan, approve and implement the store wise display plan/MAP for the new/existing categories. • Review progress reports of suppliers regularly and evaluate performance. • Plan sales target of retail channel and review performance periodically. Take necessary action to enhance sales and ensure targets are being met. Motivate retail channel to ensure maximum performance and sales growth. • Review progress reports on performance of new categories after launching. Provide strategies for corrective action if category is under-performing. • Review and approve prune list for under-performing SKUs in the said category and monitor development of new SKUs for replacement. • Review plan and order of products to be imported to create balance between demand and supply. • Review and approve action plan based on consumer insight to increase sales of high stock products to maintain desired DOS (Days of Supply). • Coordinate extensive research on potential areas to expand business by developing approval BPI (Business Potentiality Index). • Analyze BPI, prepare and present store/dealer expansion plan along with expected investment, risk and return to management for approval.

    • Regional Head of CRM (Southeast Asia)
      • Jul 2009 - Jun 2010

      Duties and Responsibilities:• Coordinate development of new products based on the market and consumer intelligence. • Review and approve brand/business plan, newly developed products and marketing/communication strategies. • Oversee execution of business plan and category strategy by Category management. • Review and approve plan for annual forecasting for raw materials and finished products of the all categories. • Plan, approve and implement the store wise display plan/MAP for the new/existing categories. • Review progress reports of suppliers regularly and evaluate performance. • Plan sales target of retail channel and review performance periodically. Take necessary action to enhance sales and ensure targets are being met. Motivate retail channel to ensure maximum performance and sales growth. • Review progress reports on performance of new categories after launching. Provide strategies for corrective action if category is under-performing. • Review and approve prune list for under-performing SKUs in the said category and monitor development of new SKUs for replacement. • Review plan and order of products to be imported to create balance between demand and supply. • Review and approve action plan based on consumer insight to increase sales of high stock products to maintain desired DOS (Days of Supply). • Coordinate extensive research on potential areas to expand business by developing approval BPI (Business Potentiality Index). • Analyze BPI, prepare and present store/dealer expansion plan along with expected investment, risk and return to management for approval.

    • Country Representative (China) + Head of Category Management (Bangladesh + India)
      • Jul 2008 - Jun 2009

      Duties and Responsibilities: * Prepare a strong Supplier Base in China to serve the domestic and international market. *Sourcing, negotiating and maintaining relationship with the suppliers. *Setting quality standards and damage claim procedures as per predefined SOPs. *Checking quality of products at shipping point. *All Category management activities.

    • Head of Category Management
      • Apr 2008 - Jun 2008

      Duties and Responsibilities: *Gather Competitive Information. *Competitive Information Analysis. *Gather Information on Potential Markets to Exploit. *Present Management with Decision and Present Marketing Strategies. *Category Management and Analysis. *Retail Management (MAP, VM, Shelf/space management). *Portfolio Management. *Yearly forecasting. *Branding, strategic marketing and communication.

    • Head of Business Development
      • Nov 2007 - Mar 2008

      Duties and Responsibilities: *Gather Competitive and consumer Information. *Competitive and consumer Information Analysis. *Gather Information on Potential Markets to Exploit.

    • Import Manager
      • Feb 2005 - Nov 2007

      Duties and Responsibilities: *Select imported products and contact suppliers. *Negotiate prices and receive quotation. *Prepare forecast and order quantity. *Receive products, display and track movement and stock. *Prepare reorder quantity based upon movement.

  • OTOBI Ltd
    • Bangladesh
    • Retail Manager
      • Feb 2004 - Jan 2005
      • Bangladesh

      Duties and Responsibilities: *Distribute sales target among sales persons. *Handle critical and large clients. Conduct sales development activities. *Monitor performance of sales persons. *Preparation of reports (Outstanding, Conversion, Collection, Sales, etc). *Appraisal of all sales persons. *Display management.

    • Manager, Sales and Marketing
      • Feb 2003 - Jan 2004
      • Bangladesh

      Duties and Responsibilities:• Sales Development.• Business Development.• Promotional Activities.• Yearly sales Planning, Budget, etc.• Target achievement.• Retail Management.

    • Territory Sales Officer, Sales and Marketing
      • Feb 2002 - Jan 2003
      • Bangladesh

      Duties and Responsibilities: To Maintain all corporate business and super store business as a Key Account Manager.

    • Territory Manager, Sales and Marketing
      • Feb 1999 - Jan 2002
      • Bangladesh

      Overall Responsibility:Responsibility to call/visit each retailer at own territory according to the retail list. To ensure the availability of all products of the company, Strong visibility of products, proper display of POP materials in each retail shop of the territory. Support Sales Representative of the distributor and company. Include new shops and routes in the territory on the regular basis. Coach and develop the Sales Rep. of the distributors.

Education

  • 2017 - 2017
    Institute of Business Administration (IBA), University of Dhaka
    Advance Certificatae in Business Administration (ACBA), Accounting, Finance, Marketing & Business Strategy
  • 1998 - 2000
    Dhaka college.
    Masters of commerce (M.Com), Management
  • 1997 - 1998
    Comilla Victoria Govt. College
    B.Com, commerce
  • 1992 - 1993
    Comilla Victoria Govt. College
    HSC, Business/Commerce, General

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Retail”

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