Experience

• 

  NEORIS

  • Content Marketing & Digital Strategist

    • Mar 2022 - Jan 2026

    Development and execution of content, SEO, and digital communication strategies for a global technology consulting firm with presence across the Americas and Europe.
    Key Responsibilities
    - Design of B2B content strategies focused on organic positioning and awareness of technology solutions.
    - SEO optimization of strategic content (information architecture, keyword research, UX).
    - Coordination of content and social media across Spanish, English, and Portuguese.
    - Collaboration with paid media and demand generation teams.
    - Creation of content for email marketing and marketing automation initiatives.
    - Continuous analysis of performance metrics and digital trends.
    Key Achievements
    - Achieved an estimated 25-30% increase in organic traffic across strategic content.
    - Improved social media engagement by 20% on corporate channels.
    - Reduced bounce rate by 15% through content optimization and UX writing.
    - Strengthened brand positioning across 6+ international markets.

• 

  Ingenia Agency

  • Creative Content Manager

    • May 2017 - Jun 2024

    Led content strategy and execution for AAA corporate clients in both B2B and B2C environments.
    Responsibilities
    - Planning and execution of SEO- and performance-driven content strategies.
    - Development of copy, scripts, email campaigns, and UX-focused content.
    - Keyword research and semantic optimization.
    - Management of organic and paid content calendars.
    - Collaboration with creative, UX, and performance marketing teams.
    Results Achieved
    - Average 20-25% increase in organic visibility across client websites.
    - 15-20% improvement in engagement rates in content and social media campaigns.
    - Optimization of content workflows contributing to improved conversion rates on digital platforms.

• 

  Framework LATAM

  • Marketing Editorial Coordinator

    • Apr 2016 - May 2017

    Development of editorial strategies focused on IT and digital transformation.
    - Writing of whitepapers and executive interviews, contributing to a 50% increase in B2B leads.
    - Management of The IT Profile, achieving a 65% increase in organic traffic.

• 

  EL UNIVERSAL C.P.N.

  • Journalist & Community Manager

    • Jan 2013 - Mar 2016

    Coverage of technology, economy, and education topics.
    - Implementation of social media strategies that doubled digital channel engagement.
    - Management of online communities and audience interaction growth.

• 

  Grupo En Concreto

  • Reporter

    • Jan 2011 - Dec 2012

    Reporting on infrastructure, construction, and personal finance topics.
    - Scriptwriting and audiovisual integration for informational programs.
    - Planning and execution of interviews, field visits, and editorial coverage.