Experience

• 

  Irvine Valley College

  • Irvine, CA

  • New Media and Marketing Specialist

    • Oct 2019 - Present
    • Irvine, CA

• 

  California State University, Fullerton

  • United States
  • Higher Education
  • 700 & Above Employee

  • Marketing Coordinator

    • Jan 2017 - Oct 2019

    • Implement unique branding for the department while adhering to institutional guidelines. • Develop and write web content for the department, and manage website accessibility according to institution, CSU, and state ATI compliance guidelines. • Design marketing packets, event materials, and merchandise for large-scale events and recruitment materials such as flyers, posters, signage, layouts, web-based graphics, emails, banners, and agendas using various software such as Adobe Photoshop and InDesign. • Create marketing materials for specific cultural groups visiting CSUF, such as local youths from African-American, Latinx, and Asian, Pacific, and Desi-American communities.• Revamp layout and content of Freshman and Transfer admissions checklists, streamlining requirements and deadlines for incoming prospective students. • Create an instruction manual on “How to Register for Orientation” for newly admitted students, parents, and families. • Design PowerPoint presentation templates for the department, including Campus Highlights, CSU System Overview, Welcome to the Titan Experience (Orientation), and Next Steps Presentation.• Leverage technology through the use of a CRM (Campus Management, formerly known as Hobsons) to develop and implement a comprehensive marketing & communication plan for prospective and admitted students.• Produce content for student and professional staff training on CRM with a strong focus on data entry and basic database management. • Integrate cutting-edge technology such as the Guidebook App for Orientation and Welcome to CSUF Day events, which houses event agendas, workshops, food options, list of resources, and more. This eliminates the use of paper and generate an eco-friendly, sustainable, and digital experience for students and families. • Planned and executed an effective email marketing campaign for Welcome to CSUF Day 2019 and increased attendance by 20%, with a record-breaking 12,000+ RSVPs and attendees.

  • Outreach and Recruitment Counselor

    • Jan 2017 - Oct 2019

    • Conducted 200+ presentations, fairs, and workshops to prospective students at various schools and community colleges in and around Orange County. • Oversaw operations of workshops and information booths during Welcome to CSUF Day. • Facilitated training to 80+ student staff on topics such as “How to Navigate Difficult Conversations.” • Piloted Outreach Online, virtually expanding our outreach presence to schools we are physically unable to serve. • Fostered a working relationship with on and off-campus partners while responding to their inquiries and requests. • Helped coordinate and planned special events such as APIDA Connect, Welcome to CSUF Day, as well as some aspects of Orientation. • Attended CSU Professional Development Conference annually to receive outreach training. • Presented at the CSU Professional Development Conference on the importance of "Design and Storytelling" and how to create aesthetically beautiful powerpoint presentations for Outreach events.

• 

  UCLA

  • Bruin Resource Center

  • Marketing and Publicity Coordinator

    • Jul 2015 - Dec 2016
    • Bruin Resource Center

    • Regulated webpages and social media platforms, with a strong focus on Facebook. • Advertised, answered, and entertained questions pertaining to admissions and transition into UCLA from 13,000+ members in the Transfer Center Facebook Group. • Screened and added 2000+ new members in Transfer Facebook group, increased page followers with 1000+ new likes, and helped BRC Facebook page gain 250+ new likes. • Analyzed and quantified data from social media insights and web analytics and used the information for assembling media packet given to corporate sponsors.• Formalized the Transfer Student Center’s media packet by gathering data and photos of events, presented to corporate sponsors for product support such as Coke products and Kind bars. • Supervised and trained 2 Social Media Student Staff and 4 Transfer Center Student Staff. • Provided training in social media etiquette and principles, as well as website navigation. • Delegated tasks for daily operations and event programming throughout the year. • Co-programmed large events specific to Transfer Students such as Transfer Transitions, Transfer Pride Week, Transfer De-Stress Fest, and Transfer Welcome. • Coordinated 5 full-day supplemental transfer orientations to over 500 new transfer students.• Trained, supervised, and delegated tasks to over 50 volunteer student mentors for orientation.• Administered presentations, campus tours, and roundtable discussions to new students. • Created 150+ graphics, marketing packages, branding materials, and merchandise to advertise events for Transfer Center, Veteran Students, Students with Dependents, Undocumented, Guardian Scholars and academic-based programs housed in the Bruin Resource Center. • Counseled students & connected them to valuable resources during one-on-one sessions.• Produced short campaign videos to advertise transfer-specific events such as Transfer Bruin Day and Transfer Pride Week.

• 

  Cerritos College

  • Cerritos College, Office of School Relations

  • Web Author/Student Ambassador

    • Oct 2011 - Sep 2015
    • Cerritos College, Office of School Relations

    • Redesigned, maintained, and regulated websites hosted by School Relations, focusing heavily on Future Student webpages. • Redeveloped and updated 5 PowerPoint presentations for admissions, general Cerritos College overview, Career Technical Programs, Advantages of Community Colleges, and middle school presentations. • Designed 100+ marketing materials used for the webpages, events, and social media. • Supplied campus photography for the office’s outreach and recruitment publications such as brochures, class schedules, websites, and catalogs. • Developed script for the Future Students Promo Video and Campus Tour Video that highlights Cerritos College’s academic, co-curricular, arts, and athletic programs. • Facilitated focus groups to gather data for web and social media strategies that were then implemented to improve the Cerritos College main homepage.• Conducted over 50+ campus tours and 150+ college and admissions presentations.• Facilitated 100+ college fairs and community-based events for prospective students.• Assisted college-bound students with their application to Cerritos College through workshops, on-site admissions, and regular high school visits.

• 

  Best Buy

  • Store 114, Fullerton, CA

  • Sales Associate

    • Jul 2013 - Aug 2014
    • Store 114, Fullerton, CA

    • Identified customer needs through excellent communication and problem-solving.• Built rapport and strong relations with customers. • Achieved and excelled personal sales goals and performance metric while working as a team to contribute to the overall store’s total revenue goals.• Outperformed in sales for 3 months.

• 

  Forensic Medical Group Inc

  • Fairfield, CA

  • Medical Transcriptionist

    • May 2007 - Jul 2011
    • Fairfield, CA

    • Transcribed medical, autopsies, and external examination files for doctors. • Maintained clerical duties: phone calls, filing, and organizing doctors’ calendars. • Communicated with doctors and multiple county offices to schedule autopsies.