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Bio

I’m a media strategist and digital marketer with a passion for storytelling, audience engagement, and data-driven insights. I have experience in media strategy, social media, and publicity, leveraging analytics to enhance campaign performance. My expertise includes on-air and digital promotions, social media strategy, and marketing analytics, helping brands connect with their audiences in meaningful ways. With a master’s degree in Media and Communications from Pace University, I bring a blend of creativity and analytical thinking to every project I undertake.

Experience

    • United States
    • Entertainment Providers
    • 700 & Above Employee
    • Media Strategist
      • 2022 - 2022

      Conduct data-driven post-analyses of marketing initiatives using Nielsen data and internal reporting on Tableau.

    • Social Media Specialist
      • 2020 - 2022

      Achieved Key Performance Indicators (KPIs) and measure online metrics for superior customer engagement, website traffic and revenue by strategically engaging in under 20 minutes.

    • United States
    • Media Production
    • 1 - 100 Employee
    • Publicity Intern
      • 2018 - 2019

      Created and distributed daily press breaks, press blasts and other publicity materials to publicists and key executives.

    • Social Media and Marketing Intern
      • 2018 - 2019

      Planned marketing campaigns across social media, PR, email, cross-promotion, and editorial placement.

    • United States
    • Online Audio and Video Media
    • 1 - 100 Employee
    • Social Media and Marketing Intern
      • 2018 - 2018

      Contributed to marketing initiatives, including social media campaigns and outreach to influencers.

Education

  • 2019 - 2020
    Pace University – Dyson School of Arts and Sciences
    Master of Arts (MA), Media and Communications
  • 2015 - 2019
    Pace University – Dyson School of Arts and Sciences
    Bachelor of Arts (BA), Communications

Services

Industry Focus. “Marketing and Advertising”

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