Experience

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  Netaya

  • Mumbai, Maharashtra, India

  • Retention Manager

    • Mar 2023 - Present
    • Mumbai, Maharashtra, India

    Retention Marketing Manager, 8+ Experience in CustomerRetention Marketing, Developing and executing retentionmarketing strategies to increase repeat purchase and newpurchase, Analyzing campaign data and optimizing flow andpromotional commutation based on insights

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  Nykaa

  • India

  • Sr Executive Marketing and Communications

    • Sep 2021 - Mar 2023
    • India

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  NewAge Products Inc.

  • Mumbai, Maharashtra

  • Email Marketing Specialist

    • Oct 2019 - Sep 2021
    • Mumbai, Maharashtra

    Maintains customer data in CRM & Handles Email marketing • Campaign & Content marketing 1. Responsible for creating email briefs for various promotional and product focus & service focus email campaign based on objectives and sending to copy writer for final copy creation and edits 2. Responsible for working closely with the creative design team to create compelling email templates that are fully optimised across devices (mobile/ tablet/ desktop) to improve deliverability and success. 3. Build, test, schedule and deploy direct email marketing campaigns in our email platform Klaviyo, with heavy emphasis on customer segmentation and content strategy• Email marketing day to day activity 1. Working with Performance Marketing team to get promotional detail for upcoming promotions. 2. Once received information, create a email brief working closely with copy writer and get approved by Leads and managers. Once approved share with creative design team. 3. Responsible for end to end creation and delivery on email campaign 4. A/B testing email campaigns to get better results 5. Creating user customer journeys through campaign and flows.6. Managing email automation and drip campaign process. 7. Building email coupons for various promotional campaign and flow. 8. Maintain, adjust and constantly update email calendar to ensure accuracy and timely launch and execution of upcoming emails9. Keeping up to date and maintaining best practice for email marketing• Optimization, measurements & reporting. 1. Generating email marketing report on monthly basis by comparing current KPIs of the email with past few month and last year. Based on that generating email marketing strategies for upcoming promotions. 2. Comparing email revenue over total company revenue by taking insights from Tableau. 3. Based on bounce rate, Spam rate and Unsubscribe rate segments are maintain and cleaned.

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  MP Biomedicals

  • United States
  • Biotechnology Research
  • 700 & Above Employee

  • Email Marketing & CRM Specialist

    • May 2015 - Oct 2019

    1.Email Marketing – (For APAC / NA / EMEA) a.Designing layouts on Click Dimension software for email campaign based on content provided by the country managers. b.Scheduling and releasing email campaign as per planned. c.Capturing post email marketing statistic and sending reports to country managers. 2. Web Promotion and Banner a.Designing web / email banners for website. b.Creating and designing landing page and promo pages for website. c.Uploading the banner on website as per requirement. 3. Lead Management a.Maintaining and updating lead files from exracting data from CRM for all regeions.4.Affiliate marketing – a.Provide product lists/ links/ banners of desired dimensions to the respective country managers in APAC for advertising on affiliate websites5. Handling team of three- a.Attending the mailing/ emails list request received from WW managers b.Assigning the task received by the country manager to appropriate team member Coordinating the task status with the respective manager c.Guiding team in task execution and accomplishment.

  • Email Marketing & CRM Specialist

    • May 2015 - Oct 2019