Experience

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  Zalando

  • Berlin, Germany

  • Senior Writer

    • Sep 2021 - Present
    • Berlin, Germany

    Jaywalking at the intersection of marketing, product design and content. Helping create new products and sub-brands — by figuring out what to say, when to say it, and how to say it. (And, most of all, what not to say.)Making sure our words can cross cultures and languages in 25 markets — by clearly articulating our thinking and enabling local writers to build on it.Helping hire and inspire creatives to be open, kind and fearless.

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  Dentsu Creative

  • Advertising Services
  • 700 & Above Employee

  • Associate Creative Director, Copy

    • Jun 2016 - Jul 2019

    Head of copy for all clients and channels for 12 APAC markets. Managed a team of 5 unruly writers who still troll me on Instagram.Oversaw campaigns for Coca-Cola, PayPal, OCBC Bank; experience design for FWD Insurance, Mercedes-Benz; and 'innovation' projects for Johnnie Walker, Chevrolet and Singapore Navy.Helped win 7 regional pitches, 4 consecutive 'Agency of the Year' awards, and the right to have our own desks.

  • Senior Copywriter

    • May 2014 - Jun 2016

    Led copywriting for clients in Singapore and SE Asia — for integrated campaigns, experience design, and innovation-led projects.Brands: Coca-Cola, P&G, Intel, OCBC Bank, Sofitel, Mercedes-Benz

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  Ogilvy

  • New Delhi, Delhi, India

  • Creative Lead - Copy

    • Dec 2012 - Apr 2014
    • New Delhi, Delhi, India

    Led copywriting for direct, digital and integrated campaigns for South and SE Asia.Wrote TV and online videos for British Airways and Philips; direct response for AmEx; press and posters for Vodafone; social for Pernod Ricard; and a web series for Sony Music.Never got into trouble for not doing timesheets. Promise.

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  Digivaasi

  • New Delhi

  • Head of Copy

    • Apr 2010 - Dec 2012
    • New Delhi

    As a founding member, helped take the creative studio from a grimy garage to shiny glass walls. Built an award-winning copy team and won pitches for PepsiCo, Aircel and Microsoft.Helped win recognition at The One Show — India's fist independent studio to do so.

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  Dentsu Webchutney

  • New Delhi

  • Copywriter

    • Dec 2007 - Apr 2010
    • New Delhi

    Fell in love with copywriting at India’s most awarded digital agency. Wrote everything from interactive video scripts for Airtel and Compaq to long-form web and print copy for Samsung, Microsoft Enterprise Solutions, and Microsoft Games.Helped win seven gold-plated trophies at GoaFest and AdFest Asia.

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  Suzuki Motor Corporation

  • Delhi, India

  • Trainee Engineer

    • Jul 2007 - Oct 2007
    • Delhi, India

    Studied just-in-time manufacturing at India's largest automobile assembly line.Escaped just in time, following a minor existential crisis.

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  Shanti Sahyog-a Gandhian NGO

  • Delhi, India

  • Intern

    • Mar 2006 - Jul 2006
    • Delhi, India

    Wrote brochures, B2B marketing material and blog for the NGO. Supported fieldwork, trying to persuade migrant workers to send their girls to school — by far the hardest job I've ever had.