Experience

• 

  Simon & Schuster India

  • New Delhi, Delhi, India

  • Senior Manager for Marketing & Publicity

    • Apr 2023 - Present
    • New Delhi, Delhi, India

• 

  Astrophysics Inc

  • New Delhi, Delhi, India

  • Digital Marketing Manager, APAC

    • Jun 2022 - Apr 2023
    • New Delhi, Delhi, India

    Responsible for setting up the Digital Marketing and wider marketing efforts of Astrophysics throughout APAC – i.e. formation of the 1st generation team out of APACWorking with the US HQ to implement strategies in our key territories of the regionLeveraging Google Ads, Social Media and Email (HubSpot) along with offline events such as tradeshows and roadshows to create 360-degree campaignsManaging a team consisting of a designer, a 3D modeler and a coordinator

• 

  Simon & Schuster India

  • Noida Area, India

  • Assistant Marketing Manager

    • Jul 2018 - Jun 2022
    • Noida Area, India

    I am responsible for all digital marketing and social media activities at Simon & Schuster India• This includes content creation and scheduling for social media as well as growing our 4 social media accounts i.e. LinkedIN, Facebook, Twitter and Instagram• Online promotions with regards to Facebook ads and virtual events over Streamyard• I am also involved in offline publicity for books i.e. getting reviews placed in newspapers and liaising with various news media outlets for the same (includes TV, print, radio etc• Planning book launches and author events – working with national and international authors• Coordinating with various lit-fests when it comes to author participation and logistics• Partnerships and collaborations with bookstores for the sale of their books via discounts, sales exhibitions and many other such innovative formats• A member and India representative of the Simon & Schuster International Diversity Council

• 

  Hindustan Times

  • Gurgaon, India

  • Social Media Executive

    • May 2017 - Jun 2018
    • Gurgaon, India

    • In charge of Facebook, Twitter and Instagram for Desimartini.com, the online entertainment portal of Hindustan Times• My role involves content creation, curation and posting in order to ensure sustained traffic to our website • Ensuring that our follower numbers continue to increase across our social media profiles by posting engaging content• Strategising and brain-storming with the content team on topics that could work for our audiences and therefore maximise our brand presence• Studying trends on Google Analytics in order to ensure optimal timings for posts in order to maximise reach• Conducting regular contests via Twitter and Facebook to promote our brand and maximise visibility• Managing promotions via Facebook Ad Manager

• 

  McKinsey & Company

  • New Delhi Area, India

  • Communications Assistant

    • Oct 2012 - Nov 2013
    • New Delhi Area, India

    • Sourced, collated, catalogued and prepared information required by McKinsey practices/functions(departments) for their email campaigns consisting of white papers/publications crucial for their clients’ businesses• Prepared and finalised email drafts and ensured clients received the material within stipulated timelines• Effective and efficient multi-tasking when several different practices had closely spaced deadlines for send outs• Simultaneously monitored hundreds of client response rates in order to gain feedback on effectiveness of material sent• Conducted presentations and interactions with senior McKinsey managers and staff located globally via telephone/video conference• Underwent trainings to acquire new skills and develop existing ones i.e. HTML, database management, research skills etc in order to develop personally and professionally

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  CanSupport

  • New Delhi

  • Intern

    • May 2008 - Jul 2008
    • New Delhi

    • Developed a new user friendly website for the organization which enabled better and more effective marketing in an effort to garner more funds for the organisation• Raised financial resources by actively participating in their marketing and telemarketing efforts to donors both prospective as well as existingMy decision to volunteer for CanSupport stemmed from my ingrained sense of social responsibility and helped me to develop a wide variety of skills ranging from organizing and streamlining data thus enabling transparency and smooth flow of information to ensure effective communication and marketing both internally and externally;

• 

  Zubaan

  • New Delhi Area, India

  • Intern

    • May 2007 - Jul 2007
    • New Delhi Area, India

    Prepared a database of the various authors associated with the brand and catalogued it for easier display on the organisation webpageThis helped to increase the visibility of the publishing house in the eyes of customers (both prospective and current) as well as other authors wishing to associate themselves with the cause.