Experience

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  Hussein Bakry Gazzaz & Co

  • Jeddah, Makkah, Saudi Arabia

  • Director of Ecommerce

    • Jan 2022 - Present
    • Jeddah, Makkah, Saudi Arabia

    As Digital Marketing Manager at Gazzaz, I'm privileged to lead a digital transformation inspired by the legacy of Sheikh Hussein Gazzaz. My landmark achievement was migrating our e-commerce platform from Magento to Shopify, introducing new features like Apple Pay and same-day delivery through Shopify's APIs. This overhaul spurred a tenfold e-commerce sales increase.I lead a dedicated team comprising programmers, graphic designers, a content creator, a social media specialist, and a customer service representative. Together, we enhance our website's functionality, create captivating digital ad campaigns, and ensure seamless customer service, embodying the commitment to quality that has defined Gazzaz since its inception.This role at Gazzaz is a unique opportunity to contribute to an inspiring legacy, blending tradition with innovation to create a customer journey as memorable as the fragrances we offer.

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  Zapp

  • London, United Kingdom

  • Head of Digital Marketing

    • Apr 2020 - Dec 2021
    • London, United Kingdom

    As the Digital Commerce Manager at Zapp UK, I'm at the forefront of a revolutionary e-commerce trend - "Quick Commerce." Zapp is an innovator in the sector, delivering groceries within 20 minutes to neighbourhoods across London, an ambitious commitment that redefines the traditional norms of e-commerce.I manage the Zapp app commerce on both iOS & Android, a pivotal role that leverages my extensive past experience with platforms such as Shopify. My mission is to optimize the mobile app experience, ensuring a seamless, user-friendly interface that enables swift and easy access to our vast range of products.The highlight of my tenure has been the landmark partnership with Uber Eats, expanding our quick commerce services to Uber Eats customers. This strategic alliance opened new avenues for Zapp, broadening our reach and strengthening our foothold in the rapid delivery market.Zapp's optimized logistics and robust infrastructure now cater not only to grocery deliveries but also to an array of retailers, including Apple Store products. This expansion of services offers customers the convenience of receiving a wide variety of products at lightning-fast speeds.A critical part of my role at Zapp UK is managing analytics and performance measurement. Leveraging sophisticated tools and metrics, I continuously monitor and analyze app usage patterns, customer behaviors, and transaction data. This data-driven approach provides insights that drive strategic decision-making, app improvements, and campaign optimization. It allows us to understand our customers better, anticipate their needs, and deliver a service that exceeds their expectations.Working at Zapp UK offers me the unique opportunity to shape the future of e-commerce. My role here combines my past e-commerce expertise with innovative quick commerce strategies, continuously pushing the boundaries of what is possible in digital retail.

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  Digitive Inc

  • Toronto, Ontario, Canada

  • Product Team Lead

    • Jan 2018 - Mar 2020
    • Toronto, Ontario, Canada

    Worked with top clients in Canada such as Shopify to implement software engineering solutions targeted towards conversion optimization and internally defined growth hacking metrics. Responsible for the product development of Shopify Marketing tools. Working with our software engineers in direct contact with third party vendors such as Snapchat, Google & Facebook to conduct research and develop tools that help Shopify business owners excel at marketing their Shopify stores. We have successfully integrated various growth tools to organically facilitate in the growth of our stores directly through the Shopify admin.

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  Blockchain Association of Canada

  • Toronto, Canada Area

  • Marketing Volunteer

    • Apr 2016 - Jan 2018
    • Toronto, Canada Area

    Bitcoin & Blockchain technology services. BAC is a not-for-profit, industry-funded association representing one of the fastest growing industries on the planet - https://blockchainassociation.ca/ I helped with the organization's different platforms, chat system and products as a growth hacker. I ran their paid campaigns for google ads, twitter ads, and facebook ads. My focus was mainly keyword research, running campaigns on Google adwords and optimizing the campaigns we have created. I worked closely with the design team to ensure banners are up to standard and in accordance with PPC rules. I had a passion to spread the word digitally about blockchain technology and the advantages it may have on the future of how we conduct business in Canada and beyond.

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  Maluuba

  • Toronto, Ontario, Canada

  • Head of Growth

    • Nov 2014 - Dec 2017
    • Toronto, Ontario, Canada

    Joining the pioneering Artificial Intelligence company, Maluuba, in its nascent stages, I had the privilege of working alongside the founder, Mr. Sam Pasupalak. Our collective efforts culminated in the eventual acquisition by Microsoft for a commendable sum of $140 million.Maluuba's ambition to advance the proficiency of machines to understand and communicate human language put me at the forefront of digital growth and marketing initiatives. One of the main duties I embraced was to accentuate the benefits of integrating Maluuba's AI assistant technology into automotive interfaces, enhancing our footprint in the sector.Moreover, I spearheaded a strategic campaign targeting Android users to pivot from their native Google voice assistant to Maluuba’s voice-activated AI. This intricate initiative hinged on a comprehensive understanding of our audience, market segmentation, and innovative messaging to elevate our product.As a representative at key industry platforms, such as CES 2016, I showcased our diverse suite of AI-driven solutions, which ranged from interactive mobile advertising to digital personal assistants. These engagements played a vital role in unlocking new avenues for the application of Maluuba's technology across a variety of industries.Adopting an agile growth hacking methodology, I leveraged tools such as Mix Panel analytics to conduct A/B testing, and executed robust email and funnel marketing campaigns. The goal was to precisely target our demographic, refine our marketing strategies, and accelerate user adoption.At the helm of a team of four extraordinarily talented marketers, we continuously broke new ground in the AI arena, taking Maluuba from an ambitious startup to a recognized leader in AI-driven conversational understanding and multi-domain task completion.

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  Powered by Search

  • Toronto, Canada Area

  • Search Engine Optimization Manager

    • Aug 2011 - Nov 2014
    • Toronto, Canada Area

    Managed a team to create UI experiences for Canada's leading companies such as Starbucks, Remax & FedEx. We have created landing pages with growth in mind and various online tools to facilitate customer engagement. I am proud to have worked with this team of growth & search geniuses. I was also in charge of creating software to measure SEO metrics across various tools ( using developer help from the team to integrate APIs of different analytics tools) and we presented all the data in a way that made sense for our valued clients which have resulted in better communication and massive business trust that enabled us to achieve massive YOY growth of more than 60% across our portfolio of clients we have worked with directly. This was the beginning of my design with growth in mind philosophy was born. Please check our impressive digital marketing & design work here : https://www.poweredbysearch.com/

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  Google

  • Toronto, Ontario, Canada

  • Internship Trainee

    • Apr 2013 - Jul 2013
    • Toronto, Ontario, Canada

    I had the privilege to get accepted into the Google Adwords Internship program at the Toronto Google headquarters. We learned how Googlers think and act to maximise creativity in the work place and ultimately Google end products. The position required Google adwords certification which includes a 2 hour exam. At the end of the internship each participant joined a Google adwords team of sales and technicians to assist big clients across Canada with their search & display advertising needs. It has been a tremendous pleasure and honour to work along each and everyone at Google during my short time there. They are lessons that will last me a life time and have benefited me in my career for years to come.

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  Direct Access Digital

  • Toronto, Canada Area

  • Search Marketing Specialist

    • May 2007 - Jul 2011
    • Toronto, Canada Area

    Direct Access Digital is an award-winning digital-performance marketing agency based in Toronto, Canada. Founded in 2011, DAD has evolved into one of Canada’s leading boutique agencies, and now serves mid-sized businesses and Fortune 500 companies alike. I started with Direct Access Digital when it was a team only five. The team has grown to 40+ employees only 4 years later which tells the unlikely success story of a startup in the agency industry that competed with big agencies and won over clients through pure talent. I worked with BMO ( Bank of Montreal), Lowe's and more. My responsibilities during the role : •Increased productivity of SEM/PPC campaigns by up to 200% (reference available)•Develop and manage PPC programs with Google adwords and other related venues that drive positive ROI for our clients.•Prioritize and execute PPC camaigns, ad and landing page strategies to improve the quality and quantity of conversions and leads coming from all PPC programs•Continually deploy A/B test campaigns in order to optimize campaign performance•Develop and maintain standardized PPC reporting and metrics for all accounts, including but not limited to cost-per-conversion, average position, click-through-rate, page per-visit, etc.

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  BlackBerry

  • Waterloo, Ontario, Canada

  • Digital Marketing Intern

    • Feb 2005 - Dec 2006
    • Waterloo, Ontario, Canada

    As a Digital Marketing Intern at BlackBerry Limited, a pioneer in the early smartphone market, I had the opportunity to immerse myself in the fast-paced world of digital marketing and tech innovation.During my internship, I worked on Pay-Per-Click & display ad campaigns, focusing on retail customers seeking to upgrade or purchase new BlackBerry devices. This was a time when BlackBerry was a leading player in the mobile phone market, competing head-to-head with Apple's iPhone.The essence of my role revolved around identifying and engaging our target demographic, which involved crafting compelling ad copies and visuals that effectively communicated the unique value proposition of BlackBerry devices. From the iconic BlackBerry keyboard, robust security features, to the seamless integration of email services, our marketing efforts emphasized how BlackBerry stood as a potent alternative to Apple's iOS ecosystem.My responsibilities stretched across the campaign lifecycle, from initial market research to strategy development, to creating engaging content, and to tracking performance using tools like Google Ads and Analytics. Through this, I learned to optimize campaigns in real time, finetuning bidding strategies, keyword selection, and ad placements to drive maximum ROI.This hands-on exposure enabled me to comprehend the nuances of digital marketing, from A/B testing, SEO optimization, to data-driven decision making. I honed my analytical thinking, teamwork, and adaptability to market trends and consumer behavior, which has been invaluable in my marketing career.The internship at BlackBerry was more than just a job; it was a comprehensive introduction to the challenging and rewarding digital marketing landscape, at a time when BlackBerry was a dominant force in the smartphone industry.