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Abby Robinson profile image

Abby Robinson

Executive Vice President of Operations & Marketing at Fort
Intro Book
Marketing executive with 10+ years of experience driving strategic development and marketing strategy.
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Location
Fort Worth, Texas, United States, US
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Bio

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Abby Robinson is a seasoned marketing executive with 10+ years of experience in driving strategic development, marketing strategy, and employee-centric culture. She has held various roles at Fort, Southwest Airlines, DigitasLBi, The Richards Group, and mcgarrybowen, showcasing her expertise in brand management, marketing automation, and talent acquisition. Abby holds a Bachelor of Business Administration degree from Texas Christian University.

Experience

  • Fort
    • Executive Vice President of Operations & Marketing
      • Dec 2022 - Present

      - Work directly with the CEO on the strategic development, implementation, and maintenance of company goals and reporting practices across the company- Drive forward the strategy and execution of Executive-level projects- Lead the company in attracting, hiring, and keeping top tier talent, as well as driving forward Fort's Employee-centric culture through Employee engagement initiatives- Drive the overall Marketing Strategy for a wide range of initiatives, including: Content Creation, Customer Communications, Social Media, SEO/SEM, Website Optimizations, Lead Generation, Marketing Automation, and Public Relations

    • Vice President of Operations & Marketing
      • Nov 2020 - Dec 2022

    • Director of Marketing
      • Feb 2018 - Nov 2020

  • Southwest Airlines
    • Dallas/Fort Worth Area
    • Associate Manager, Brand Strategy
      • Dec 2015 - Feb 2018
      • Dallas/Fort Worth Area

  • DigitasLBi
    • New York, New York
    • Account Manager
      • Sep 2014 - Nov 2015
      • New York, New York

  • The Richards Group
    • Dallas, TX
    • Brand Manager
      • May 2014 - Aug 2014
      • Dallas, TX

  • mcgarrybowen
    • Advertising Services
    • 700 & Above Employee
    • Account Executive
      • Aug 2012 - May 2014

    • Assistant Account Executive
      • Jul 2011 - Jul 2012

  • mcgarrybowen
    • New York City
    • Account Management Intern
      • Jun 2010 - Aug 2010
      • New York City

  • JODesign, LLC
    • Marketing/Public Relations Intern
      • Feb 2010 - May 2010

  • Texas Christian University
    • Publicity Chair, LEAPS
      • Jan 2009 - May 2010

  • Fort Worth Star-Telegram
    • Multimedia Marketing Intern
      • Jun 2009 - Aug 2009

Education

  • 2007 - 2011
    Texas Christian University
    Bachelor of Business Administration - BBA

Suggested Services

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Industry Focus. “Marketing and Advertising”

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