Experience

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  PingPong Digital

  • Birmingham, United Kingdom

  • Senior Digital Marketing Executive

    • Jan 2019 - Present
    • Birmingham, United Kingdom

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  Edinburgh Tourism Action Group (ETAG)

  • Edinburgh, United Kingdom

  • Chinese Social Media Content Assistant

    • Sep 2018 - Jan 2019
    • Edinburgh, United Kingdom

    Main responsibilities:- Research, propose, create and deliver appropriate contents and images consistently on Edinburgh’s official Weibo and WeChat.- Engage in the key campaigns to secure success on KPIs.- Identify and propose appropriate KOLs for the key campaigns.- Engage with followers and relevant social media accounts (Discover Scotland,VisitBritain etc.).- Support the creation of weekly and monthly reports on social media performance.

• 

  Wowkids Creativity Hub

  • Shanghai City, China

  • Marketing Manager

    • Nov 2016 - Jul 2017
    • Shanghai City, China

    Main Responsibilities:- Creating and maintaining the social media strategy to promote brand and attract potential clients in social media, with a 329% increase in average pageview compared with the same season in 2016;- Designing more than 20 online application’s functions based on needs collected from users, communicating with programmers about products prototype, carrying out product tests, ensuring the on time launch of the product with 100% complete rate;- Organising and managing the in-house customer database system, dealing directly with customers either by telephone, electronically or face to face, with a doubling clients number during the tenure.- Translating documents and undertaking conference interpretation commitments.

• 

  Ruipin Network Technology Co. Ltd

  • Shanghai City, China

  • Operation Specialist for Social Media & Product Manager

    • Aug 2015 - Aug 2016
    • Shanghai City, China

    Main Responsibilities:- Identifying product features by looking into market demand and designing more than 25 data visualization models sketch using Axure after research and analysis;- Communicating to ensure the feasibility of sketches with developers and making product launch plans with them;- Creating content, designing and organizing online events to increase the brand’s exposure on social media accounts, with the application product once ranking top 5 of relevant industry in Chinese apple store;- Designing the web page by using Adobe Photoshop and Bootstrap to introduce both company and products;