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Bio

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Abby Casner Ackerman is a seasoned marketing professional with expertise in product management, digital marketing, and social media. She has over 10 years of experience in strategic project management, product management, and marketing leadership roles at top companies like Blue Sky Consulting, LLC, Dedham Country Day School, Catalyst, a GroupM and WPP Agency, Woodhouse Agency, Jill's List, iXL, and AOL. She holds a BA in Communications from Boston College and is certified in Blackbaud RE/NXT Database Management.

Credentials

  • Certified Blackbaud Raiser's Edge and Raiser's Edge NXT
    Blackbaud
    Apr, 2019
    - May, 2026

Experience

  • Blue Sky Consulting, LLC
    • San Diego, California, United States
    • Director, Strategic Project Management
      • Jun 2014 - Present
      • San Diego, California, United States

      Strategic services tailored for educational institutions, businesses, and non-profit organizations. We offer services customized to align with client objectives, encompassing customer data analysis, exploration of brand development, digital marketing and social media engagement, website design/redesign, user interface optimization, and strategic customer growth and retention initiatives.

    • Advancement Services Manager and Donor Relations
      • Jul 2018 - Jul 2022
      • Dedham, MA

      Certified Blackbaud™ RE/NXT Database Manager | Data Analysis | Capital Campaign & Annual Fund Reporting | Donor Recognition & Alumni Relations | Prospect Research | Digital Content ManagementThe Advancement Office at Dedham Country Day School connects current and prospective members of the DCD community through a range of activities, including Development, Alumni Affairs, Communications, Marketing, and Event Planning.

    • Project Manager
      • Feb 2013 - Jan 2016
      • Newton, MA

      Project Manager on cross-functional SEO Team for multiple P&G Brands including Covergirl, Gillette, Oral-B, and OlayCatalyst is a strategic performance marketing agency, serving some of the largest brands in the world. As a part of the GroupM and WPP agency portfolio, Catalyst focuses on driving more impactful acquisitions through full-funnel performance marketing strategies and integrated services.

    • Account Director
      • Feb 2013 - 2016
      • Boston, MA

      Managed client social media presence on multiple platforms in keeping with B2B or B2C strategy. Collaborated with client and traditional media agencies to analyze social media interactions and develop programs aligned with client goals, strategies, and capabilities.Woodhouse is a full service Social Media Agency. At Woodhouse, we are seasoned marketers with an intimate understanding of the social media landscape, technology and, most importantly, consumers.

  • Jill's List
    • Boston, MA
    • Director Product Management & Content
      • Sep 2010 - Dec 2012
      • Boston, MA

      Member of original start-up team overseeing development, launch, and growth of online Integrative Health platform. Roles within the company included Operations, Editorial Director, Usability and UI Manager and Marketing.Founded by entrepreneur, Jill Shah, Jill's List is a marketplace for consumers, doctors, and Integrative Healthcare practitioners. Acquired by MindBody in 2013, Jill's list was a leader as one of the first online integrative healthcare services.

  • iXL
    • San Francisco, CA & Boston, MA
    • Account Director
      • Jul 1996 - Jan 2000
      • San Francisco, CA & Boston, MA

      Managed project development, maintenance, and client relations for large-scale e-commerce websites including Sheraton Hotels & Resorts, Travelocity, Las Vegas Convention and Visitors Authority, San Francisco Tourism Office, and TWA Airlines

  • AOL
    • Evanston, IL
    • Marketing Manager - AOL Sports Channel
      • 1994 - 1996
      • Evanston, IL

      Developed marketing plans and partnerships for one of AOL’s original, online sports channels.

    • Television Literary Coordinator
      • 1991 - 1994
      • Los Angeles, CA

Education

  • 1986 - 1990
    Boston College
    BA, Communications
  • 1979 - 1986
    The Winsor School

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Marketing and Advertising”

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