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Aastha Makkar

Growth & Development Manager at Waste2Wear
Intro Book
Marketing expert with experience in marketing strategy, market research, team management, and event planning.
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Location
Brookline, Massachusetts, United States, US
Skills
  • Marketing
  • Marketing Strategy
  • Market Research
  • Team Management
  • Event Management
  • Show all
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Bio

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Topline AI
Aastha Makkar is a seasoned marketing professional with expertise in marketing strategy, market research, team management, and event planning. She has worked with prominent companies like Waste2Wear, GroupM, and Dentsu Webchutney, providing services in digital marketing, integrated marketing, and customer relationship management. With experience in managing rodeo accounts and umbrella accounts for top brands, Aastha has developed a strong understanding of the marketing landscape. She has also worked on various projects, including brand activation, social media, online advertising, and website designing.

Experience

  • Waste2Wear
    • India
    • Growth & Development Manager
      • Jan 2020 - Feb 2021
      • India

      Representing/building/selling Waste2wear fabric and garment collections in India with a vision to make our planet environment friendly and give back the society we live in. At Waste2Wear we recycle 100% post-consumer plastic waste into environmentally friendly fabrics.Our unique process involves turning damaging waste into sustainable yarns. The recycled yarns are then combined with natural fibers to be woven or knitted into sustainable fabrics, suitable for garments, home textiles, sports equipment and accessories.

  • GroupM
    • Gurgaon, India
    • Account Executive
      • Feb 2015 - Oct 2017
      • Gurgaon, India

       Rodeo Accounts: o American Express, Motorola, Apollo Tyres, Swatch, Limeroad, News in shots, UrbanClap, NGC, FoxLife, Yum Brands, Cars24.  Umbrella Accounts: o GlaxoSmithKline - Horlicks, ENO, Sensodyne, Iodex, Crocin, Boost, Junior Horlicks, Chocolate Horlicks. PepsiCo - Pepsi Black, Lays Maxx, Gatorade, Quaker, Aquafina, Himalayan, Pepsi, Kurkure, Sting, Tropicana, Nimbu Masala Soda, Mirinda, 7up, 7up Revive, Lay’s, Doritos, Lipton and most of the Food, Beverages & Nutrition brands at PepsiCo Received certificate of Appreciation ‘In recognition for outstanding dedication and commitment to the work done at PepsiCo

  • Dentsu Webchutney
    • New Delhi Area, India
    • Intern
      • May 2014 - Jun 2014
      • New Delhi Area, India

       Worked as an Intern to provide social media, online advertising, website designing, mobile marketing and such services to :o Microsofto Coca-Colao Bacardi o Bharat Matrimony.Worked with:

  • Jagran Solutions (A unit of JPL)
    • New Delhi Area, India
    • Associate Manager
      • May 2012 - Dec 2012
      • New Delhi Area, India

       Handled Brand Activation Client Servicing for:o Nokiao Big FMo Craxo Radio Mirchio Panasonico Micromax

  • IDENTITY EXTENSION DESIGN SOLUTIONS
    • New Delhi Area, India
    • Account Executive
      • Oct 2009 - Dec 2010
      • New Delhi Area, India

       Worked in the Client Servicing & Business Development departments for exhibition & events for clients such as:o Samsung, o Micromax, o Amity International, o Monster.com, o ST microelectronics, o Evoc, o Amiown

Education

  • 2013 - 2015
    Amity University Delhi
    Masters in Advertising & Marketing Management, Public Relations, Advertising, and Applied Communication
  • 2007 - 2010
    Delhi University
    Bachelor of Commerce - BCom, Business/Commerce, General
  • 2007 - 2009
    South Delhi Polytechnic For Women
    Two-year Diploma, Public Relations and Advertising, Public Relations, Advertising, and Applied Communication
  • Rosary Sn. Sec School

Suggested Services

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Industry Focus. “Marketing and Advertising”

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