Okay, so Aaron has a mix of PR and speech writing skills, which are in demand. He also has a background in botany, which is not typically seen in PR. Location is Chagrin Falls, Ohio, which is a relatively small market. PR professionals with similar skill sets in smaller markets might average lower rates. Let’s look at some benchmarks. Entry-level PR specialists in Ohio might start at $40–$60 per hour. Experienced PR professionals might average $75–$125 per hour. Considering Aaron’s unique blend of skills and location, I’ll estimate around $75 per hour.