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I'm Aaron Pereira, a passionate Marketing and Communications Manager based in the Greater Melbourne Area, Australia. With a Bachelor's degree in Journalism from Monash University, I bring over eight years of diverse experience in the media industry. My journey has included roles at Cricket Australia and the AFL, where I honed my skills in video journalism, media relations, and storytelling. I'm proficient in various forms of journalism, including online, print, and broadcast, and have a strong command of social media strategies. I thrive in creating engaging content and building relationships with media organizations. Fluent in English, I am dedicated to delivering impactful narratives that resonate with audiences.

Experience

  • South East Melbourne Phoenix
    • Wantirna, Victoria, Australia
    • Marketing and Communications Manager
      • Jun 2023 - Present
      • Wantirna, Victoria, Australia

      - Manage internal/external media requests for the team/players/staff- Write copy that aligns with the South East Melbourne Phoenix brand- Ensure opportunities created for wider share of voice- Create PR opportunities with players - Establish / build-on relationships with various media organisations- Adhere to league-mandated guidelines around media requirements- Liaise with broadcast weekly- Create, produce, edit and co-host club podcast alongside former NBA player Alan ‘Big Sauce’ Williams titled ‘Gettin’ Saucy’

    • Australia
    • Spectator Sports
    • 700 & Above Employee
    • Video Content Manager
      • Apr 2022 - Jun 2023

      - Managed a team of up to six video content creators / editors- Tasked with overseeing production of ad-hoc, daily, weekly and long-form video offerings- Ensuring compliance with the AFL's People and Culture requirements- Managing own workload and assisting with day-to-day staff assistance- Assigning tasks to each member of the video production team- Engaging with the Senior Leadership Team on the AFL's Digital Strategy- Graduate of the AFL Next Leadership Program (2022 intake)

    • Video Journalist
      • Nov 2020 - Apr 2022

      Tasked with a range of editorial roles as the sole editorial video content creator in the team. Duties included:- Film, produce, write, edit and present editorial shows, including afl.com.au’s flagship news offering, ‘Footy Feed’- Create feature length content for afl.com.au and AFL On Demand- Create a short-form docuseries on the game’s greatest players, titled ‘The Greatest Showmen’- Work as part of a network news pool to ensure vision was captured and shared throughout the day- Liaise with freelance camera operators to fill any void left in the news gathering cycle- Interview, write, film and edit feature length stories on current AFL players

    • Australia
    • Spectator Sports
    • 700 & Above Employee
    • Video Journalist
      • Oct 2016 - Nov 2020

      Video Journalist tasked with creating engaging online content in line with cricket.com.au's editorial guidelines and content strategy.Tasks:- Create fan-focused content for cricket.com.au- Script, edit and publish video content in a timely manner- Use editorial judgement for shot selection and final script- Do multiple voice-overs to accompany news packages- Write articles, match reports for worldwide cricket matches and events- Use both broadcast and DSLR cameras to film and capture content

    • Digital Communications Specialist
      • Jan 2016 - Oct 2016

      Tasks:- Writer for cricket.com.au and cricketaustralia.com.au- Australia A Media Manager- Video editor and producer- Pre and post-production of video packages- Filming broadcast-quality vision for both internal and external use- Voice-over work- Compliance with 'fair-dealing' rules and regulations- Social media management of accounts with a 600K following and combined 3M potential reach

    • Media Coordinator
      • Nov 2014 - Jan 2016

      Media Coordinator of Cricket Australia's corporate brand.Awarded 'Best Media Coverage' by Disability Sports Australia for coverage of the 'Blind Ashes' in 2015.Tasks:- Manage cricketaustralia.com.au- Manage nationalchamps.com.au- Manage indoor.cricket.com.au- Manage CAComms Twitter/Facebook- Contribute to cricket.com.au- Engage a combined 600K fan base (capable of 3M peak reach globally)- Compile content that is both engaging and appropriate for the audience- Research and compile social media monthly reports for the business- Compile match reports for underage national championships- Media lead for all Indoor National Championships- Media lead for inaugural All Abilities Championships- Devise content plans for business media- Deal with public enquiries

    • News Assistant
      • Mar 2014 - Nov 2014

      Production Assistant and Head News Librarian of Melbourne's Ten Eyewitness News - 5pm bulletin.Responsibilities included:- Manage the News Library- Gather and archive footage- Maintenance of Twitter account- Edit scripts for on-air presentation

    • Journalist
      • Jan 2014 - Oct 2014

      Head of digital production for the VFL's biggest club, the Box Hill Hawks.Responsibilities included:- Attend matches and complete reports- Interview players for features- Create content for Facebook/Twitter- Compile messaging for corporate stakeholders

    • Journalist
      • Feb 2012 - Oct 2014

      Graduated with a Bachelor of Journalism at Monash University with distinction.Acquired the skills to perform as a journalist in all forms of print, radio and video.

    • News Director (Monash Project)
      • Mar 2014 - Apr 2014

      Worked on the 'Troops in the Terror Zone' project collaboration between Monash University and The Australian for ANZAC DAY 2014.News Director duties included:- Take charge of the 'Victoria Cross' section of the multimedia feature package- Take charge of three honours students and direct their work loads- Delegate tasks and monitor the design of the VC section- Write and source copy for the projectFinished Product:http://media.theaustralian.com.au/multimedia/2014/06/afghanistan/

    • Data Journalist
      • Feb 2014 - Mar 2014

      Worked closely with the Data Journalism team at The Age to create the 'My School' data section.- The page was clicked over 50,000 times- Worked in a team of 20 students- Part of the first Monash/Fairfax collaboration- Moderate understanding of OutWit Hub and Data ScrapingFinished Product:http://www.theage.com.au/education/school-report-2014/

  • Fairfax Media
    • South Melbourne, Victoria
    • Journalist
      • Jan 2014 - Feb 2014
      • South Melbourne, Victoria

      Working for five different arms of 'The Weekly Review' including Geelong, Stonnington, Melbourne, Eastern and Bayside.Responsibilities include:- Covering news issues in each division.- Turning press releases into news pieces.- Doing numerous double spread features on arts, sports and culture.- Breaking news including national news.- Follow up interviews and photo shoot organisation.*Internship

    • Street Team Reporter
      • Oct 2013 - Dec 2013

      Working with the 89.9 Light FM team for street promotion 'Light FM Airways'.Attended live sites and was tasked with crowd interaction as well as doing live crosses from the sites.

    • Journalist (Monash Project)
      • Sep 2013 - Oct 2013

      Part of the first collaboration between Monash University and Herald Sun.Worked on an interactive feature for the 2013 Emirates Melbourne Cup.Analysed the '1990's' providing an in-depth report on the decade along with supporting images and a timeline.

    • Radio Journalist
      • Jun 2012 - Oct 2012

      Hosted drive radio show entitled 'The Public Nuisance' on Radio Monash 95.7fm. Covered topics such as current affairs, sports, music and everything in between.Also sported a live talkback channel whereby listeners could call in and discuss the topics of the day.Well versed in radio mixing equipment and operational equipment.

    • Journalist
      • May 2009 - Dec 2011

      An intern working for the Dandenong, Knox and Berwick Leader.Responsibilities included:- A weekly VCE blog highlighting my experiences in year 12- Writing local sports reports - Writing business articles for small businesses- Reviewing properties for our Real Estate magazine- Conducting public interviews

Education

  • Monash University
    Bachelor's degree, Journalism

Suggested Services

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Industry Focus. “Spectator Sports”

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