Experience

• 

  Ninja Partners

  • Ko Phangan, Surat Thani, Thailand

  • Account Director

    • Oct 2023 - Present
    • Ko Phangan, Surat Thani, Thailand

• 

  Orion Healing Centre

  • Ko Phangan, Surat Thani, Thailand

  • Head of Marketing

    • Feb 2023 - Jan 2024
    • Ko Phangan, Surat Thani, Thailand

    Created in 2006, Orion is a well established healing centre on the island of Koh Phangan, Thailand. Featured in a 2016 BBC and Netflix documentary, Orion has become the “go to” destination for people looking to bring balance back into their life through Yoga, Detoxing, Reiki and many more modalities.Impact

• 

  Virgin Voyages

  • United States
  • Travel Arrangements
  • 700 & Above Employee

  • Crew Engagement & Communications Manager

    • Feb 2022 - Feb 2023

    Ensuring the employee journey onboard a Virgin Voyages ship, is just as epic as our sailors. Responsibilities included:* Spear heading stay warm & launch plans, to deliver two new ships into operation (Valiant Lady and Resilient Lady).* Working with port authorities around the world to ensure smooth onboarding operations, throughout ramp up and operational phases* Attending leadership meetings with all HOD’s (inc the Captain), to champion the overall Crew experience in line with brand values and budget requirements * Leading for all shipboard communications (inc leadership briefings and strategic comms), for all BAU, brand & emergency communications.* Chief liaison officer between ship and shoreside teams.Additional Responsibilities * Delivered on our “Family Love Creed” by running daily entertainment and enrichment events, to help strike a work/life balance * Achieving inclusivity targets for 1,600 crew from 52 different nationalities.* Managing internal comms channels to plan, monitor, design and deliver digital content (video/static via WorkPlace, email and digital signage) to achieve a 78% engagement rate. * Becoming the “go to person” for all crew to share ideas and concerns prior to HR evolvement* Work with external brand partners (inc Red Bull and Heineken) to build brand love with our Crew. * Support Global Goals initiatives and deliver impact events all around the EU. Highlights * Planning and executing the internal comms launch for The Valiant Lady in both the UK and Barcelona. * Running all stay warm and initial ramp up operations for The Resilient lady in Italy.* Concepting and creating launch celebrations with Sir Richard Branson’s team. * Creating unforgettable experiences for our Crew during Covid operations * Bringing 7 of my closest friends and family onboard, to enjoy their vacation on 3 different ships* Being nominated for Crew Member of the Year 2022 * Working for the most irresistible cruise brand in the world

  • RockStar Agent

    • Jun 2021 - Feb 2022

    Helping our VIP sailors enjoy an unforgettable Rockstar experience

  • Crew Services Associate

    • Feb 2021 - Jun 2021

    As the only Crew Office Associate working alongside the Crew Office Manager, it was our responsibility to redefine the current Crew Office function, and help the business transition from a minimal manning (300 crew) to a full manning status (1,100 crew), in time for our August re-launch. Traversing the plethora of international travel restrictions affecting our every decision, we were still able to welcome c.800 new & returning crew from around the world, in true Virgin fashion. A major aspect of my role was to ensure complete compliance with multiple maritime and government regulations. This required stringent documentation of all visas and STCW certifications, as well introducing new crew sign on & quarantine protocols, in line COVID-19 restrictions. Additional duties included:*Aiding the Clearance function, by producing and publishing crew and sailor manifests*Delivering Rockstar service to all onboard crew members during office hours*Distributing crew mail to operational and isolated crew members

  • Start-up Sailor Services Associate

    • Jan 2020 - Jun 2021

    As the first cruise line to launch in nearly 24 years, Virgin Voyages has one objective, to disrupt the industry and create an epic sea change for all.By joining one of the world's largest ever start-up companies ($4 billion initial investment), I've been fortunate enough to play a key role in launching a "game changing" cruise concept, within the inaugural Sailor Services team. Here are just a few of my highlights so far:* Meeting Richard Branson... again (Yes, that's him in my profile picture)* Liaising and assisting with key brand partners, media, influencers, investors and VIP's at the help desk, during the inaugural sailings (UK)* Supporting the first ever sign on process of c.1k crew members, which included medical and visa document processing, as well as general crew engagement practices * Fulfilling all requirements of the Crew Engagement Manager position (for a limited time), which included; * Planning and executing various events and internal comms activities * Creating and launching the first Crew Engagement competition (via social media) * Streamlining process and delivering efficiencies for both shipboard and shoreside senior teams * Being handpicked to feature on an ITV documentary, showcasing the launch of Scarlett Lady * Completing Scarlet Lady's first transatlantic crossing, while supporting our Sailors during the various challenges they faced throughout the Covid-19 crisis

• 

  Percol - Fairtrade & Organic Coffee

  • London, Greater London, United Kingdom

  • Social Media and Campaigns Manager

    • Jun 2018 - Jun 2019
    • London, Greater London, United Kingdom

    Managing a small marketing team of 2 executives, I introduced a new communications platform “Coffee on a mission” to modernise the brand and improve awareness/recognition/relevancy.Launched the world’s first range of plastic-free coffee and executed an above the line broadcast TV campaign, reaching over 1.8 million (live and VOD), supported by retail activations in Waitrose and Co-op.Project managed Percol’s exhibition at the world’s largest coffee event ”The London Coffee Festival”. Negotiated free headline sponsorship worth £17k by developing the Ground2Ground campaign, an initiative preventing 7 tonnes of waste coffee from going to landfill. I also organised a guest panel session with high profile speakers from Waitrose, Fairtrade and Lavazza. Updated digital footprint via new website and increased Instagram following by 72% in first eight months. Implemented new influencer strategy and forged new strategic alliances with like-minded brands (inc. Fairtrade).

• 

  Virgin Atlantic

  • Crawley, West Sussex, United Kingdom

  • Senior Marketing Executive (virgin holidays)

    • Jul 2015 - Jun 2018
    • Crawley, West Sussex, United Kingdom

    Project managed multiple retail campaigns/events, across 100 stores under a total budget of £415k. Activity acquired c.44k leads (up 69% YOY) and delivered c. £1.7m in margin. Saved £85k in agency fees by concepting and creating campaigns internally.Led a project group investigating the sale/sunset of a subordinate online brand. Developed subsequent business case, communications plan and exit strategy.Successfully implemented a £350k investment pitch for a new digital signage platform across all stores. Also pioneered the pitch for installing footfall tracking systems across the estate. Launched multiple “peak” retail campaigns, contributing towards 47k passengers booked and +10% on channel margin targets in Q1 2017.Commissioned 1st ever retail consumer research project and applied behavioural economic thinking (nudging, priming & choice architecture). Embedded a mantra of "insight over instinct" by formalising a new process to share post campaign analysis. * Reward & Recognition For Personal Performance * 3 values recognition awards from the Managing Director1st ever Brand Ambassador within the marketing teamAttended TTG 30 under 30 conferenceAttended the Royal Caribbean inaugural voyage of the world’s biggest cruise linerSecured a place on ’17 end of year conference at Universal Studios Florida Awarded a place on the SeaWorld, Universal Resorts and Walt Disney business trip to Orlando

• 

  npower

  • Birmingham, United Kingdom

  • Marketing Executive

    • Feb 2014 - Jun 2015
    • Birmingham, United Kingdom

    Supporting the creation, implementation, maintenance and measurement of B2B & B2C campaigns, I was exposed to a variety of products, teams and cultures. This enabled me to become extremely agile and also understand how the fundamentals of marketing, can be applied across various parts of any business. Designed, delivered multiple internal campaign launches at a total budget of £20k, to support multimillion pound above the line advertising campaigns for core activity.Commissioned research projects, interpreted results and implemented personal recommendations and improving customer experience, via key touch points.Recognised internal inefficiencies and secured new resources, leading to a quarterly £3.5k saving in efficienciesProject managed the concept, creation and delivery of internal campaign launches, saving £6,000 on agency fees.Managed various stakeholders to publish and rebrand a quarterly magazine, distributed to 120,000 customers. Mentored work experience students and supported new starters

• 

  Irwin Mitchell

  • Birmingham, United Kingdom

  • Marketing Services Assistant

    • Aug 2013 - Feb 2014
    • Birmingham, United Kingdom

    A highly autonomous and challenging role, within a decentralised business development and communications department (BD&C). Supporting two separate multimillion pound business units, my personal highlights included;Working with the marketing manager to deliver quarterly local and national events, seminars and conferences, budgeted at £225k, Implementation of online/offline communications via CMS/CRM systems, targeting over 400k contactsPublication of customer magazine, distributed across the UK

• 

  Raveology

  • Birmingham, United Kingdom

  • Events Management Assistant & Artist Liaison Officer

    • Aug 2006 - Aug 2013
    • Birmingham, United Kingdom

    Working for a successful events promoter throughout the U.K. I played a key role in supporting and developing marketing strategies, focused to a very targeted audience. My role also included;Coordinating live music events Liaising with high profile artists (Annie Mac, Chase n Status, Andy C)Working directly with BBC Radio 1, to broadcast live show across Radio 1 and 1 xtraSupporting door staff and ensuring the personal safety of the general publicDistributing promotional materialWorking with the West Midlands Police as the events supervisor.This spanned over 37 successful events.

• 

  ITW ROCOL

  • Leeds, United Kingdom

  • Marketing Intern

    • Aug 2011 - Aug 2012
    • Leeds, United Kingdom

    ROCOL is an global manufacturer of industrial lubrication and site safety solutions. Operating within a small yet nimble team my role as an intern was to assist with all aspects of the B2B marketing function. Duties included;Creative and strategic input to product launchesManaging the E2E process for launching experiential marketing campaigns Web development-optimisation and maintenanceGlobal sales support and marketing budget managementSample stock level supervision

• 

  Gas Street Works

  • Birmingham, United Kingdom

  • Marketing Apprentice

    • May 2011 - Jun 2011
    • Birmingham, United Kingdom

    As a communications intern, my responsibilities included B2B & B2C communication, creating and publishing on-line blogs, assisting the creative process, satisfying client requirements, developing and advertising campaigns. This position allowed me to gain valuable experience within the industry and has inspired me to pursue my career goals within marketing.

• 

  Bank Fashions Solihull

  • Birmingham, United Kingdom

  • Sales Assistant

    • Dec 2007 - Aug 2009
    • Birmingham, United Kingdom

    A successfully positioned, nationwide clothing retailer. Reporting to the manager my duties included delegating tasks to team members, dealing with complaints, delivering team briefings, floor merchandising and stockroom management. I helped introduce new staff into the organisation and I developed high levels of customer service and communication skills.

• 

  JD Sports Fashion plc

  • Birmingham, United Kingdom

  • Sales Assistant

    • May 2006 - Oct 2007
    • Birmingham, United Kingdom

    Sales assistant for the footwear department. This position held high levels of responsibility including delegating tasks, till management, supervising deliveries, dealing with complaints, closing down, window merchandising, sales and customer service.