Experience

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  Salesforce

  • Director Of Global Incident & Crisis Management Program
• 

  Salesforce

  • San Francisco

  • Global Incident & Crisis Management Program Senior Manager

    • Jul 2018 - Present
    • San Francisco

    Oversee the development and implementation of a global emergency management approach to planning for and responding to events, incidents, and crisis that have the potential of negatively impacting employees and costumers (our Ohana) and business operations.

• 

  UCSF Medical Center

  • San Francisco

  • Emergency Training and Exercise Manager

    • Feb 2018 - Jun 2018
    • San Francisco

    Design and deliver emergency management training courses and exercises based on the Hospital Incident Command System. Function as the Emergency Management Manager on Duty to evaluate and respond to incidents that impact staff, patients, and their guests.

• 

  University of California, Berkeley

  • Berkeley, California

  • Training & Exercises, Office of Emergency Management, University of Calif...

    • Mar 2016 - Jan 2018
    • Berkeley, California

    The Emergency Management Training and Exercise Coordinator develops, facilitates, and oversees a comprehensive emergency management exercise and training program for UC Berkeley. The position is responsible for developing, implementing, and monitoring campus training and exercises to increase cam...

• 

  University of California, Berkeley

  • Berkeley, California

  • Business Continuity Planner

    • Jun 2015 - Dec 2015
    • Berkeley, California

    This limited appointment was assigned special projects by the Manager, Office of Emergency Management to provide expertise and support in the revision and/or creation of various emergency program management policy, procedure and documentation. The Planner assisted, as needed, in the planning, exe...

• 

  OpenText

  • San Francisco Bay Area and Waterloo, Ontario, C...

  • Executive Producer

    • Apr 2014 - Jun 2015
    • San Francisco Bay Area and Waterloo, Ontario, C...

    Overseeing the build and operation of a new production facility in Waterloo, Ontario. Setting the creative direction and developing programming for OTTV, a new video network for Canada's largest software manufacturer. Producing customer facing programming that is insightful, thought-provoking...

• 

  American Red Cross

  • United States
  • Non-profit Organizations
  • 700 & Above Employee

  • Director, Regional Donor Services & Operations

    • Aug 2011 - Mar 2014

    Promoted from Regional Grants Officer and Special Initiatives. This position serves as Chief of Staff to the Regional Chief Development Officer and as such identifies operational needs and provides solutions. The Director is responsible for development operations, donor services, gift processing and special funding initiatives throughout the Gateway to the Golden State. Additionally, this Director role oversees and administers the Chapter’s direct response marketing program. Responsibilities may also include the development of special initiatives that will advance the region’s organizational priorities, serve community needs, and attract funder interest.

  • National Spokesperson, Advanced Public Affairs Team

    • Dec 2010 - Jan 2014

    When the scope and scale of a disaster's impact covers more than one region and the national media visibility is high, additional Public Affairs resources are assigned by the National Head Quarters of the American Red Cross from outside of the affected area. As a member of the Advanced Public Affairs Team (APAT) I am deployed within hours of the disaster to arrive on scene as national media arrive. The main goal is to tell the story of American Red Cross disaster relief. This is accomplished by working with national media, staffing federal or state emergency operations centers as a public information liaison, and gathering photo images and video clips to share through Redcross.org and social media venues.Using the latest technology to proactively and reactively communicate directly to national media outlets and resources, I am part of a select team of professionals nationwide with diverse backgrounds in communications, marketing, public affairs, media relations, journalism and related fields.

  • Manager of Disaster Services

    • Oct 2007 - Aug 2011

    Promoted from Catastrophic Plan Project Manager. Works in partnership with disaster volunteers, local voluntary agencies, faith-based community and city and county government and is responsible for disaster planning, disaster response, emergency assistance, mass sheltering and feeding, mitigation, emergency communications and disaster casework management.

• 

  Macy's, Inc.

  • United States
  • Retail
  • 700 & Above Employee

  • Creative Director, Broadcast Advertising

    • Nov 2003 - Nov 2006

    Aaron Litwin served as Creative Director of Broadcast Advertising of Macy's West a division of Fortune 100 Company Federated Department Stores, Inc. He managed the creative team consisting of producers, writers, art directors and editors. The team was responsible for creating Macy's brand strategy in radio and television broadcast which includes the conception and production of regional and national radio and television commercials.

  • Director of Media Services

    • 1996 - 2004

    Reorganized and managed the Macy’s Satellite Network (MSN) by hiring 9 full time staff and 20 freelance production personnel. Oversaw creative approach to live and taped producitons. Designed and built state-of-the-art TV studio. Created and implemented new production, budget and HR related policy that was so successful they were used to build and open two other networks. Extensive experience requesting and managing both operational and capital budgets.

• 

  Federated Department Stores

  • Hollywood, Ca

  • Creative Director, Broadcast Advertising

    • 2003 - 2006
    • Hollywood, Ca

    Please see description above.

• 

  Focus Networks

  • Executive Producer

    • Jun 1993 - Jul 1995

    Promoted from Producer. Managed and directed live training broadcasts to 150 locations and 30,000 sales associates nationwide which increased revenues and took retailer out of bankruptcy. Responsible for tracking all aspects of production including timelines, script revisions, edits and budget.

• 

  Network Q

  • Associate Producer

    • 1991 - 1993

    Video news magazine interviewing famous musicians, artists and politicians throughout the U.S.

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  ABC Television

  • Production Coordinator

    • Jun 1990 - Jun 1991
• 

  Fox Broadcasting Company

  • Hollywood, Ca

  • A Current Affair Production Coordinator

    • Jun 1989 - Jun 1990
    • Hollywood, Ca