Experience

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  Canvas Digital

  • Karāchi, Sindh, Pakistan

  • Amazon Brand Manager

    • Oct 2022 - Present
    • Karāchi, Sindh, Pakistan

    * Oversee the strategic development of 5+ high-performing brands on major e-commerce platforms like Amazon, eBay, and Walmart.* Lead a dedicated team of 10+ professionals, ensuring effective project management and client satisfaction.* Successfully manage a monthly advertising budget of $200k, optimizing allocations and bid parameters for maximum efficiency.* Employ advanced analytics tools, such as Amazon Brand Analytics and Product Opportunity Explorer, for targeted PPC campaigns and insightful product research.* Deliver comprehensive market analyses, competitor assessments, and product research for a diverse client base.* Analyze detailed product-level data to identify trends, articulate observations, and propose effective strategies for improved sales, cost reduction, and enhanced conversion rates.* Plan, develop, and implement comprehensive paid media strategies to increase sales, visibility, brand recognition, and drive sales across Amazon Sponsored Ads* Analyze performance data and optimize campaigns to ensure they are continuously bringing quality traffic while maintaining a strong ROI

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  Upwork

  • United States

  • Freelance

    • Jan 2017 - Present
    • United States

    Handling business development including proposal writing and client communication Ensuring timelines and deliverables are met as per marketplace standards and customer requirementsCovering complete services around Amazon and ShopifyProduct Hunting, Sourcing, Launch, and Ranking services were offered to customers.

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  Salsoft Technologies (Pvt) Ltd

  • Karāchi, Sindh, Pakistan

  • Sr. Amazon Advertising | PPC Manager

    • Jan 2020 - Sep 2022
    • Karāchi, Sindh, Pakistan

    Tracking BSRAuditing new accountsAutomating SOPsTargeting ASINs using Brand Analytics/Market Basket AnalysisConducting bi-weekly PPC optimization for high-value Amazon accountsConducting keyword research and tracking using various tools and techniquesExperience with A/B testing and other optimization strategies to improve ad performancePlanning and executing strategies for product launches, increasing rankings, expanding reach, and raising awarenessCreating, expanding, and optimizing campaignsManaging and optimizing campaigns daily for maximum ROI and conversionsTracking key performance indicators to evaluate performance and identify issuesPreparing weekly PPC reports

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  Premier Seller Consultant

  • United States

  • Amazon Consultant

    • Mar 2019 - Jan 2020
    • United States

    Participation in Keyword Research and Audience TargetingAdapting advertising efforts to changing market patternsInvolvement in the development of effective paid search tacticslaunching and optimizing a variety of PPC campaignsBid optimization and selectionManaging the marketing operations.Budgeting for marketing campaigns.Creating marketing strategy.Client correspondence

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  Hospitality, Leisure, Travel and Tourism Consultants

  • United Arab Emirates

  • Event Management Specialist

    • Jan 2009 - Dec 2016
    • United Arab Emirates

    Started my professional career as Ticketing agent and excelled to Holidays & Tours Manager in 8 years, worked with local and international destination management companies in Pakistan & UAE. I have gained rich experience during this time from individual customer handling to large groups, Ticketing arrangements to Holidays and MICE division.