Experience

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  MINISO名创优品

  • 中国 广东省 广州

  • 海外营销高级策划

    • Mar 2024 - Present
    • 中国 广东省 广州

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  TOPSCORE FASHION

  • Branding and Marketing Planner

    • Mar 2021 - Present

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  Drings Jewelry

  • 中国 上海

  • Branding and Marketing Planner

    • Jun 2019 - Nov 2020
    • 中国 上海

    Job responsibilities: as part of the marketing team at Drings Jewelry, which is a start-up, I was responsible for various missions including promotions for products and branding activities. Experiences：- Running brand’s social media accounts on the Taobao and the Red, Copywriting for the promotions of the brand and products.- Daily monitoring the operation of online shop on Taobao and planning e-market events. - Cooperating with social media influencers. I combined with the styles of KOLs and products characteristics to plan the communication content to reach different types of audiences. This cooperation helped the online shop gain 50% increase of visitors.

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  HighTeam (Shanghai) Marketing Communications

  • Shanghai

  • Account Executive

    • Nov 2017 - Nov 2018
    • Shanghai

    Job responsibilities and experience: as part of the PR team at Highteam, I have been undergoing various missions for the firm’s various clients. My main responsibilities include undergoing market research, advising in PR activities, as well as data collection and analysis. This Job has put to the test my knowledge of the PR and marketing environment in China, and allows me to make us of and improve my communication skills as well as my analytical skills. -Communication Planning: provided market analysis, marketing communication solutions and public relations communication plans for various international brands such as Giving, Hansgrohe (China), COSTA, TRULIVA, and SUNMEI.-Retainer PR: had worked for Hansgrohe (China) and Valeo China with retainer PR service.-PR Events: the 120th Jahwa Anniversary-Giving CSR Event, the KOHLER Konnect Launch Event, the Jaguar Land Rover China 2018 Beijing Auto Show, the Chengdu Auto Show and the Guangzhou Auto Show, and Valeo Siemens eAutomotive Changshu Plant Opening Ceremony.

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  H&M

  • Guangzhou, Guangdong, China

  • Sales Consultant

    • Mar 2013 - Aug 2013
    • Guangzhou, Guangdong, China

    Being sales consultant in H&M needs high strength and toughness because it requires staff to be qualified for multiple duties. During this job, I promoted clothes and accessories to customers, and made sure the store arrangement was optimal. I would also interact with customers, and serve them when needed. This job taught me some basic knowledge of commodity exhibition and how to communicate with customers.