Maintain an independent repository for all professional relationships, including contacts with agencies and journalists, separate from personal details and company affiliations, allowing for more flexible movement between PR roles and organizations if required.

Assert your role as a central connector in the PR industry by tracking referrals and potential commissions for advertising vendors, specialized consultants, or opportunities that may arise from conflict/agency policy reasons.

Offer clients round-the-clock reassurance with a sophisticated phone and SMS support system, crafting personalized workflows for immediate response in crisis or other urgent situations, solidifying client trust and satisfaction.

Promote your unique competencies and creative specialties with Topline’s comprehensive marketing tools, using enhanced search and talent matching on topline.com to spotlight your PR expertise and attract new opportunities.